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From zoo coffee to coffee to accompany you, why Korean coffee is so successful?

From zoo coffee to coffee to accompany you, why Korean coffee is so successful?

In the past two years, the most popular cafes in China's first-and second-tier cities are no longer street cafes such as Starbucks and COSTA, but all kinds of cafes with Feel: coffee with you, diffuse coffee, zoo coffee, Hollis coffee, coffee on the way, and so on. But do you build it? These cafes have one thing in common: they are all founded by Koreans! Did the Koreans really get the true biography of the coffee god?

2015-09-16
Why do Koreans open cafes so successfully? the characteristics of ice drop coffee in Chinese coffee network

Why do Koreans open cafes so successfully? the characteristics of ice drop coffee in Chinese coffee network

Why are Koreans so successful in opening cafes? Release time: what are the most popular cafes in China's first-and second-tier cities in 2014-06-07? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common.

2016-04-20
40% high rent cafes face losses plug-in cafes become a new trend

40% high rent cafes face losses plug-in cafes become a new trend

Drinking coffee and making cafes has become a new way of life in cities. In recent years, China's coffee industry has taken the lead in the most valuable areas of consumption with a consumption growth rate of more than 20%, and the prospect is bright. Take the Central Plaza on the ring road as an example, Starbucks, LAVAZA, COSTA and other first-tier coffee brands are gathered within 100 meters. Take a stroll around, siphon and garden coffee.

2015-08-10
Brief introduction and grading of Ethiopian Coffee beans

Brief introduction and grading of Ethiopian Coffee beans

Most of the sun-processed coffee in eastern Ethiopia are grade 4 or grade 5 (G4, G5). In many cases, level 4 coffee is marked as level 5 in order to reduce taxes. At present, the grading is not uniform and a bit messy, because there are also first-and second-tier (Grand G2) Yirga Cheffe coffee processed by solarization, but the highest grade of Harald (Harar) is level four (

2016-06-01
What is the impact of the entry of McCoffee on the domestic coffee market?

What is the impact of the entry of McCoffee on the domestic coffee market?

Generally speaking, China's freshly ground coffee market is dominated by international coffee brands, such as Starbucks, Costa, McCoffee and Man Coffee, while the leading position of Nestl é and Maxwell in the instant coffee market is unshakable. Since opening its first branch in 1991, Starbucks now has a total of 1001 stores in China, plus the company's established foray into second-tier cities

2016-10-18
An introduction to the Coffee Culture in Ethiopia

An introduction to the Coffee Culture in Ethiopia

In many cases, level 4 coffee is marked as level 5 in order to reduce taxes. The current classification is not uniform and messy, because there are also first-and second-tier (Grand G2) Yirga Cheffe processed by tanning, but the highest level of Harald (Harar) is level four (G4). The coffee-producing areas of Ethiopia are Sidamo, Harald and Yegashafi (

2016-06-01
Why is it difficult to create a

Why is it difficult to create a "big brand" of Chinese coffee?

The International Coffee Show ended on Sunday at the International Exhibition Center. In the dense fragrance, the visitors were bustling and the scene was very hot. However, the apparent uproar can not hide the embarrassment of the domestic coffee market. after a visit, the reporter found that most of the highly sought-after coffee brands are "outsiders", and China has not yet appeared in the international famous big-brand coffee manufacturers and chain stores. According to industry insiders,

2014-08-12
Why did Starbucks Coffee come to China? China's coffee industry is still in the climbing stage

Why did Starbucks Coffee come to China? China's coffee industry is still in the climbing stage

The International Coffee Show closed Sunday at the International Exhibition Center. In the dense fragrance, visitors are bustling, the scene is very hot. However, the surface noise can not hide the embarrassment of the domestic coffee market, the reporter visited found that the popular coffee brands are mostly foreign guests, China has not appeared in the international famous big brand coffee manufacturers and chain stores. Industry insiders say that because

2015-09-02
Internet + smart coffee will be delivered to the field of strategic development focus

Internet + smart coffee will be delivered to the field of strategic development focus

Founded in August 2012, Coffee Box is a coffee delivery platform based on Weixin Official Accounts, providing delivery services for Starbucks (special reading), Costa and other coffee brands. In October last year, Lian Coffee quietly launched its own brand Coffee Box, focusing on expanding first-tier cities such as Beijing, Shanghai and Guangzhou in its delivery business. Coffee, as a subdivision of the takeaway industry

2016-09-12
Starbucks will open 60% of new stores in 2013, not involving China

Starbucks will open 60% of new stores in 2013, not involving China

Starbucks, the world's largest coffee chain operator, is building more takeout lanes, with 60% of new stores opening in 2013 set to have takeout lanes to meet people's demand for ordering anytime, anywhere. Starbucks China yesterday (January 30) in response to the "Daily Economic News" reporter interview said, At present take-out lane is mainly in the European and American markets, China

2014-04-27
Starbucks CEO Howard: how to make Chinese blood turn brown? Starbucks General Manager

Starbucks CEO Howard: how to make Chinese blood turn brown? Starbucks General Manager

Starbucks is currently launching a program called partner Home in China, where partners who want to take care of their families more closely are beginning to have the opportunity to serve as managers of new stores in the nearest city, and this humane program is organically integrated with Starbucks' expansion in China's second-and third-tier cities. Howard revealed that 15 years ago, when Starbucks wanted to expand outside Europe and the United States,

2016-01-08
Foreign coffee seizes nearly half of Shangdao Coffee shops in Chengdu

Foreign coffee seizes nearly half of Shangdao Coffee shops in Chengdu

When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But nowadays, it is common to meet Starbucks on the corner of downtown, but it is even more difficult to meet Shangdao coffee. For a while, Shangdao coffee has gradually faded out of people's sight.

2014-08-18
Analysis of Chinese Coffee Market Nestle Starbucks Coffee Coffee Brand instant coffee

Analysis of Chinese Coffee Market Nestle Starbucks Coffee Coffee Brand instant coffee

The heating up of China's coffee market stems from a certain demand space. According to the survey, the main consumers of coffee are urban workers. This part of the consumer group is also the leader of social fashion, they are interested in foreign food culture and easy to accept. In terms of economic strength, they can also afford this part of the cost. With the consumption of coffee, coffee culture came into being, and coffee

2015-04-15
Is it better to join a coffee shop or to open your own coffee shop?

Is it better to join a coffee shop or to open your own coffee shop?

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2015-09-06
Chinese Coffee Market Foreign Coffee rapidly occupies the Market

Chinese Coffee Market Foreign Coffee rapidly occupies the Market

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2015-01-06
[coffee utensils] domestic Dutch ice drip kettles let you brew the flavor of red wine.

[coffee utensils] domestic Dutch ice drip kettles let you brew the flavor of red wine.

[coffee utensils] at present, it is very difficult for household Dutch ice drip kettles to drink a real cup of ice drop coffee in China, especially in second-and third-tier cities, although domestic boutique coffee is developing rapidly, and there are more coffee shops that concentrate on making coffee and selling individual products. however, as the production of ice drop coffee takes a long time, the cost is high, and the consumer group is small, it is still very difficult for ordinary enthusiasts to work in coffee shops.

2015-11-25
What is the cost of opening a coffee shop?

What is the cost of opening a coffee shop?

Almost every day, many students or strangers ask the same question through e-mail, private messages, text messages and other channels: how much does it cost to open a small cafe? In fact, this question can not be explained in a few words, and the answer in a few words can only be deceiving people. The reason is very simple. For cafes of the same size, cities, business circles, floors, positioning, theme, style, and decoration

2015-04-16
What is the cost of opening a coffee shop? Coffee shop business manual

What is the cost of opening a coffee shop? Coffee shop business manual

Almost every day, many students or strangers ask the same question through e-mails, private messages, text messages and other channels: how much does it cost to open a small cafe? In fact, this question can not be explained in a few words, and the answer in a few words can only be deceiving people. The reason is very simple: for cafes of the same size, cities, business circles, floors, fixed

2015-10-09
Try on / read / eat dessert / drink coffee in the cosmetics shop. The beautiful cross-border makes you have to open your mind.

Try on / read / eat dessert / drink coffee in the cosmetics shop. The beautiful cross-border makes you have to open your mind.

Content abstract: go to Yue Shi Fengyin to buy DIY trinkets, drink coffee in a beautiful beauty shop, go to O'Shudan for French desserts, ask friends to have dinner in Chanel's restaurant, and exchange the feelings and experiences of trying cosmetics. Although it may sound surprising at first, major brands and stores are trying this thing, they are no longer just selling cosmetics, they have gradually become mellow coffee.

2015-12-05
Coffee chain, smoke in the cup

Coffee chain, smoke in the cup

Coffee chains are springing up like bamboo shoots after a spring rain. Coffee ranks first among the three largest drinks in the world, and it is also the second largest trading commodity in the world after oil. According to statistics, at present, global coffee bean sales are about 8 million tons per year, and maintain an annual growth rate of 2%. China accounts for about 11% of the market sales. At present, the per capita annual coffee consumption in China is only 4 cups, even in Beijing, Shanghai and Guangzhou.

2015-07-07
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