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Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
The present situation of the protection of the former homes of celebrities all over the country: setting up business places and being reduced to courtyards

The present situation of the protection of the former homes of celebrities all over the country: setting up business places and being reduced to courtyards

[introduction]: a few days ago, the news that the main building of Chiang Ching-kuo's former residence in Hangzhou has been transformed into a McDonald's has attracted attention. In fact, Starbucks opened its business in the subsidiary building of the former residence more than a month ago. A few days ago, the news that the main building of Jiang Jingguo's former residence in Hangzhou was transformed into McDonald's attracted attention. In fact, Starbucks opened its business in the subsidiary building of the former residence more than a month ago.

2015-12-01
Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

The core value of these simple rules is to enable cafe shareholders to integrate investors, consumers and promoters, participate equally and actively contribute wisdom, resources and strength to the organization to achieve good expectation management and risk control. As the sponsor holds a large consumption card, in addition to his own consumption, out of the spirit of ownership and a strong sense of pride, he

2015-10-23
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
Professional coffee roasting knowledge of boutique coffee

Professional coffee roasting knowledge of boutique coffee

First, the mixing of coffee beans people need to combine coffee from different places for several different purposes. The ideal goal, of course, is to piece together a coffee that tastes better than any of them. But generally speaking, Arabica coffee from a single origin is enough to make coffee that tastes good for export; it has a delicate flavor, a soft taste and a sweet aftertaste. So you don't have to spell it.

2014-11-19
Professional Coffee Roasting Knowledge Corporate Training Barista

Professional Coffee Roasting Knowledge Corporate Training Barista

People need to put coffee from different origins together for several different purposes. The ideal goal, of course, is to combine coffee that tastes better than any of them. But in general, Arabica coffee from a single origin is enough to make a coffee that tastes good; it has a light flavor, a soft taste and a sweet aftertaste. So there's no need to spell it.

2015-10-13
How to crowdfund a cafe? You have to look at this case!

How to crowdfund a cafe? You have to look at this case!

The concept of crowdfunding in the Internet era comes from the English fundcrowding, which means to raise money for the public. The crowdfunding mode of the network platform has sprung up abroad for five years, which is mainly manifested in four ways: donation, pre-sale, equity and creditor's rights. After this model was introduced into China, due to cultural, institutional, legal and other factors, it has not made significant progress, and it is difficult to break through the amount of financing.

2015-10-22
Professional coffee roasting knowledge for enterprise training

Professional coffee roasting knowledge for enterprise training

Coffee beans are about 20 minutes long (inversely proportional to the temperature), and the temperature is as high as more than 200 degrees Celsius. In the process of dialogue with hot cuts, coffee beans have undergone many chemical changes. First, the mixing of coffee beans people need to combine coffee from different places for several different purposes. The ideal goal, of course, is to piece together a coffee that tastes better than any of them. But one.

2014-09-29
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
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