Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.
2015-07-02 Marketing Angle Analysis case Entrepreneurship or already opening one alert[introduction]: a few days ago, the news that the main building of Chiang Ching-kuo's former residence in Hangzhou has been transformed into a McDonald's has attracted attention. In fact, Starbucks opened its business in the subsidiary building of the former residence more than a month ago. A few days ago, the news that the main building of Jiang Jingguo's former residence in Hangzhou was transformed into McDonald's attracted attention. In fact, Starbucks opened its business in the subsidiary building of the former residence more than a month ago.
2015-12-01 All over the country celebrities former homes protection status quo opening operation places reduced toThe core value of these simple rules is to enable cafe shareholders to integrate investors, consumers and promoters, participate equally and actively contribute wisdom, resources and strength to the organization to achieve good expectation management and risk control. As the sponsor holds a large consumption card, in addition to his own consumption, out of the spirit of ownership and a strong sense of pride, he
2015-10-23 Case study 1898 Cafe pass what Mode play Chinese styleWhat do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.
2015-08-13 Coffee fight McDonald's Buck why?At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.
2015-11-04 Coffee shopkeeper experience opening shop existence misunderstandingFirst, the mixing of coffee beans people need to combine coffee from different places for several different purposes. The ideal goal, of course, is to piece together a coffee that tastes better than any of them. But generally speaking, Arabica coffee from a single origin is enough to make coffee that tastes good for export; it has a delicate flavor, a soft taste and a sweet aftertaste. So you don't have to spell it.
2014-11-19 Coffee knowledge boutique coffee professional coffee coffee roastingPeople need to put coffee from different origins together for several different purposes. The ideal goal, of course, is to combine coffee that tastes better than any of them. But in general, Arabica coffee from a single origin is enough to make a coffee that tastes good; it has a light flavor, a soft taste and a sweet aftertaste. So there's no need to spell it.
2015-10-13 Professional Coffee Roasting Knowledge Corporate Training DedicatedThe concept of crowdfunding in the Internet era comes from the English fundcrowding, which means to raise money for the public. The crowdfunding mode of the network platform has sprung up abroad for five years, which is mainly manifested in four ways: donation, pre-sale, equity and creditor's rights. After this model was introduced into China, due to cultural, institutional, legal and other factors, it has not made significant progress, and it is difficult to break through the amount of financing.
2015-10-22 How crowdfunding one cafe this case no don't look.Coffee beans are about 20 minutes long (inversely proportional to the temperature), and the temperature is as high as more than 200 degrees Celsius. In the process of dialogue with hot cuts, coffee beans have undergone many chemical changes. First, the mixing of coffee beans people need to combine coffee from different places for several different purposes. The ideal goal, of course, is to piece together a coffee that tastes better than any of them. But one.
2014-09-29 Coffee knowledge professional coffee roasting coffee trainingIf you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.
2016-01-07 Coffee shop shop opening guide different size coffee shop design location service camp