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The death of crowdfunding: a

The death of crowdfunding: a "Gong Dou" sample of a crowdfunding startup cafe

Crowdfunding is a double-edged sword: it lowers the threshold for investment, but also increases the complexity of corporate governance. Titanium media note: equity crowdfunding is considered to be an innovation in the entrepreneurial investment and financing mechanism, the company sells a certain proportion of shares to ordinary investors, investors invest in the company to obtain future income, which greatly improves the efficiency of financing. However, the seemingly beautiful equity crowdfunding

2015-09-14
Let's talk about Italian coffee.

Let's talk about Italian coffee.

Italian coffee Espresso is the essence of Italian coffee, his practice originated in Italy, which means very fast in Italian, which is characterized by the use of steam pressure to extract the coffee liquid in an instant. All Milk Coffee or Fancy Coffee is based on Espresso. So Espresso is the key to testing the quality of a cup of coffee. Brief introduction to editorial meaning

2014-06-27
Garage Coffee: the way to start a Cafe

Garage Coffee: the way to start a Cafe

Garage coffee has been well exposed recently because of the visit of Guo Shuqing, chairman of the CSRC. Su Di, co-founder of garage coffee, told reporters that they now receive 80-100 visitors a day.

2014-05-30
Analysis of China's Coffee Market China will become the largest coffee consumer in the world

Analysis of China's Coffee Market China will become the largest coffee consumer in the world

China will become the world's largest coffee consumer experts predict that China will become the world's largest coffee consumer. By 2020, if everyone in China drinks a cup of coffee every day, the coffee bean market alone will reach 50 billion US dollars a year. The entire industrial chain will produce a market of hundreds of billions of dollars.

2015-08-13
What should Nestl é, the world's largest food retailer, do when it is stuck in China?

What should Nestl é, the world's largest food retailer, do when it is stuck in China?

With slow growth in the instant coffee market, lack of brands with high growth potential and difficult integration with local companies, what should the world's largest food retailer do? Nestle, the world's largest food company, has tasted the bitterness of coffee in the Chinese market. After a lapse of five years, Nestl é has replaced the full package of instant coffee. The classic brown color was replaced with bright red, and the salesman did so.

2015-08-24
More than half of the coffee shops in China do not make money from coffee.

More than half of the coffee shops in China do not make money from coffee.

A few days ago, a "profiteering door" news that the price of Starbucks coffee in the Chinese market is fully higher than that in the United States, causing widespread debate in the society. There are doubts that Starbucks' differential pricing is contrary to the principle of fairness, but there is also a view that calculating only the cost of raw materials while ignoring other operating costs obviously lacks economic common sense, coffee belongs to a non-monopoly industry, and its pricing power should be vested in the market and

2014-08-20
More than half of the coffee shops in China do not make money from coffee.

More than half of the coffee shops in China do not make money from coffee.

A few days ago, a piece of news that the price of Starbucks coffee in the Chinese market is fully more expensive than that of the United States, causing widespread debate in the society. There are doubts that Starbucks' differential pricing is contrary to the principle of fairness, but there is also a view that calculating only the cost of raw materials while ignoring other operating costs obviously lacks economic common sense. Coffee belongs to a non-monopoly industry, and its pricing power should be vested in the market and enterprises.

2015-10-28
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
The spread of Coffee Coffee Culture of Coffee all over the World

The spread of Coffee Coffee Culture of Coffee all over the World

The Discovery and spread of Coffee how was coffee discovered? When people taste mellow coffee, they can't help but ask such questions. According to Roth de Neroy, a Roman linguist, around the sixth century AD, an Arab shepherd named Caldai was very excited and excited to see every goat when he went to graze on the grasslands of Ethiopia. It made him

2014-11-07
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