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[top ten misunderstandings in roasting coffee]

[top ten misunderstandings in roasting coffee]

[top Ten misunderstandings of roasting Coffee] ① empiricism, too dependent on the baking curve given to you by others; ② regards roasting coffee as too complicated, but in fact roasting only seeks to give coffee the best flavor; ③ expects too much and often expects too much from a high-priced coffee bean, resulting in a price flavor; ④ is too extreme and often thinks about innovative flavor, resulting in extreme curves that often occur in

2014-06-06
The latest introduction to coffee flower production method

The latest introduction to coffee flower production method

As for the origin of coffee flower, in fact, there has been no very clear literature, only know that in Europe and America at that time, coffee flower is in coffee performance, the display of high difficulty professional technology, and such innovative skills, the display of high difficulty technology, greatly shocked the coffee industry at that time, from the beginning has been the public attention. All of them are deeply affected by coffee.

2016-01-05
Introduction of coffee flower drawing technology: history and classification of coffee flower drawing

Introduction of coffee flower drawing technology: history and classification of coffee flower drawing

The coffee pull is a change made on the original cappuccino or latte. In fact, there has never been a very clear literature on the origin of the coffee flower. We only know that at that time in Europe and the United States, the coffee flower was the difficult professional technology displayed during the coffee performance, and the innovative skills and the difficult technology showed greatly shocked the coffee industry at that time.

2015-10-10
Extraction of Thought Patterns Uniform Extraction of Fine Coffee 2

Extraction of Thought Patterns Uniform Extraction of Fine Coffee 2

A lot of people are asking what is the radical point of boutique coffee, what will they say, what is not the radical point of boutique coffee, what will they say, do you really understand boutique coffee? Sometimes coffee is a little weird because subjective feelings are hard to express. Subjectivity, which is difficult to express, can be exploited. Because subjective feelings can often be used as long as you like it, and

2014-10-14
The scenery Coffee pull in the Coffee Cup

The scenery Coffee pull in the Coffee Cup

There are two main types of Latte Art: Free Pour, which draws patterns while pouring hot milk into espresso, and Etching, which, after making the latte, is carved directly on the foam on the surface of the original cappuccino or latte with accessories such as chocolate sauce and toothpicks. There has been no ten about the origin of the coffee flower.

2014-07-25
Fine Starbucks Coffee Fine Starbucks Coffee Price list

Fine Starbucks Coffee Fine Starbucks Coffee Price list

Unlike other multinational companies, Starbucks is one of the few brands that do not take advantage of huge amounts of advertising and promotion. Starbucks brand promotion does not rely on advertising, its consistent strategy is to focus on brand image promotion, all over the world. Starbucks believes that coffee is unlike McDonald's, coffee has a unique culture, sponsorship of cultural activities, Starbucks image promotion is very important. For example, Shanghai used to

2016-05-03
Talking about the champion of Chinese barista

Talking about the champion of Chinese barista

Q1: please share the key to winning the award that year? Q2: has there been any change in your career path since you won the championship? Q3: in your opinion, what changes have taken place in the Chinese coffee market in recent years, especially how does the development direction of boutique coffee affect you? Q4: if you compete again, what do you think is different from the past? What advice do you have for new baristas? A1: first of all, competition

2015-04-23
Fine antique coffee utensils gorgeous coffee containers

Fine antique coffee utensils gorgeous coffee containers

The coffee set has changed from the pet of the aristocracy to the fashion muse of the city. Smart baristas and coffee players continue to innovate and improve, either efficient, accurate, or interesting, along with the growth of coffee, bringing visual and spiritual enjoyment to people at different times. When we look back at the coffee utensils that once haunted the aristocratic circle, we can't help but sigh for the exquisite and unique art beyond practicality.

2015-08-31
Dialogue 1: What advice do you have for new baristas?

Dialogue 1: What advice do you have for new baristas?

Q1: Please share the key to your award this year. Q2: After winning the championship, did your career path change? Q3: In your opinion, what changes have taken place in the coffee market in China in recent years, especially in the development direction of fine coffee? Q4: If you compete again, how do you feel different from the past? What advice do you have for new baristas? A1: First of all, the game.

2015-10-19
What kind of

What kind of "garage coffee" does Nanjing need?

Nanjing Venture Cafe investment tide is about to emerge, the district and county parks, enterprise institutions, angel investment, entrepreneurs have cast their eyes here. Nanjing's venture capital circle is about to usher in a upheaval. Our reporter Shao Jing David intern Gu Shanwen reported that the garage coffee has to be paid first? If the first floor is renovated and redesigned, an area of 1500 square meters can be opened up.

2014-04-27
McDonald's and McCoffee must be managed separately, which is a mistake in marketing strategy.

McDonald's and McCoffee must be managed separately, which is a mistake in marketing strategy.

It is reported that McDonald's will reform its dishes in order to meet the needs of consumers for health and personalization. McDonald's sales have been declining, and in November, McDonald's announced the appointment of Steve Easterbrook, the company's senior executive vice president and chief brand officer, as its chief executive. According to foreign media reports, McDonald's will improve the raw materials of food. For example, reducing preservatives

2015-03-10
Cultural combination of American Locomotive and Coffee

Cultural combination of American Locomotive and Coffee

The bold and innovative VICTORY Victory Motorcycle from the United States has opened a flagship store in Guangzhou, adding local cultural elements to the store style, hoping to continue Guangzhou's motorcycle culture. As General Manager Yuan Qicong said, we not only sell cars, but also provide a way of life and a place to experience motorcycle culture.

2014-06-19
In the era of Cafe Entrepreneurship, Entrepreneurship Coffee enters the era of Free

In the era of Cafe Entrepreneurship, Entrepreneurship Coffee enters the era of Free

Speaking of Zhongguancun Entrepreneurship Street, what is your first impression? The start-up coffee with garage coffee, 3W coffee and Binggo coffee all over the block has undoubtedly left the deepest impression. And just at the north entrance of this entrepreneurial street, a new entrepreneurial cafe has opened. The area of this entrepreneurial cafe called Juchuang Space is not large, but it is crowded with young entrepreneurs planning their own.

2015-03-17
The investment of Passcucci Coffee makes you different.

The investment of Passcucci Coffee makes you different.

In the fast-growing industry of coffee, joining a good project requires a strong brand protection. Pascucci coffee brand is high quality and unique, and has stable, continuous and high quality. Shop atmosphere fashion trends, a variety of products, pascucci coffee is undoubtedly such a good project for franchisees to win on the starting line. Passcucci Coffee

2015-08-18
The hot Japanese media of

The hot Japanese media of "coffee shop entrepreneurship" in China say that due to the surge in venture capital

Japanese media reported on Sept. 8 that too much emphasis on the institutional shortcomings of large state-owned enterprises is one of the structural problems in China's economy. The government tries to solve this problem by promoting private entrepreneurship. In the university district of Beijing, there is a start-up street, which brings together a large number of entrepreneurs who are exploring and practicing Silicon Valley. According to Japan's Asahi Shimbun, September 6

2015-09-08
How to use Internet + 's concept to subvert the coffee industry?

How to use Internet + 's concept to subvert the coffee industry?

We all know that recently there have been a lot of concepts about Internet +, and more and more people are going to try to start a business about Internet +. In today's society, if you talk to others about social, commercial and cultural issues, you will feel that your pressure is not high enough if you can't talk about anything on the Internet, and if you don't work for an Internet company to make a living.

2015-10-21
Introduction and tools of knowledge and tools of Italian Coffee

Introduction and tools of knowledge and tools of Italian Coffee

Coffee latte-art is a change made on the original cappuccino or latte. As a matter of fact, there has never been a very clear literature on the origin of coffee flowers. We only know that in Europe and the United States, coffee flowers showed difficult professional skills during coffee performances, and such innovative skills, the difficult technology displayed, greatly shocked the coffee at that time.

2015-04-20
How to use Internet + 's concept to subvert the coffee industry?

How to use Internet + 's concept to subvert the coffee industry?

We all know that recently there have been a lot of concepts about Internet +, and more and more people are going to try to start a business about Internet +. In today's society, if you talk to others about social, commercial and cultural issues, you will feel that your pressure is not high enough if you can't talk about anything on the Internet, and if you don't work for an Internet company to make a living.

2015-07-31
China Coffee Market Free Trade Zone to Build Coffee Trading Center

China Coffee Market Free Trade Zone to Build Coffee Trading Center

The Trade Zone Coffee Exchange Center was inaugurated yesterday with the goal of becoming Asia's largest coffee exchange within three years

2015-07-07
Fine coffee common sense coffee flower skills

Fine coffee common sense coffee flower skills

Café flores are variations made on the original cappuccino or latte. About the origin of coffee flower, in fact, there has been no very clear literature, only know that in Europe and America at that time, coffee flower is in the coffee show, the display of high difficulty professional technology, and such innovative skills, the display of high difficulty technology, greatly shocked the coffee industry at that time, from a start.

2014-11-10
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