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From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-12-24
Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-05-20
As long as 1 square meter is vacated, the living room can have multiple cafes and build its own coffee space.

As long as 1 square meter is vacated, the living room can have multiple cafes and build its own coffee space.

People who like coffee should have a coffee shop at home. On the one hand, homemade coffee still needs a certain amount of equipment, there is no special small space, things are easy to mess up. On the other hand, decorating a cafe in the living room does not require much space. See how they design it. In fact, it's very simple. It only needs one square meter of space.

2016-01-04
The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-03-16
Introduction to the flavor and taste characteristics of fragrant, pure and slightly sour El Mercedes Manor coffee

Introduction to the flavor and taste characteristics of fragrant, pure and slightly sour El Mercedes Manor coffee

The ancient city was built on a peninsula extending into the Atlantic Ocean and occupies the end of a mountainous island, with a steep slope dividing it into the scenery of El Salvador above and the cities below (upper and lower cities). It can be reached by elevator or climbed on foot. The city wall preserved along the steep slope is arched. The upper city overlooks the activities of the people in the city below. Uptown support

2016-08-26

"the ICAC treats you to coffee! "

At 303 Java Road, North Point, Hong Kong, there is a 25-story silver-gray building facing the sea. If it were not for the eye-catching ICAC sign, it would look like an ordinary office building from the outside. Unfortunately, due to the many secrets, the ICAC seldom opens up to the public, which attracts more and more interest from the public. When I was studying in Hong Kong, I always wanted to go into the mysterious Independent Commission against Corruption (ICAC). So, in the end

2014-07-31
Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
Yunnan will build the country's largest coffee bean finishing production base

Yunnan will build the country's largest coffee bean finishing production base

A few days ago, it was learned from the China Baoshan Coffee Industry Development Seminar held by Yunnan Province Academy of Agricultural Sciences in Baoshan City that Yunnan Province has become the largest coffee bean production and export base in China at present. The next goal is to build the world high-quality coffee bean raw material export base, the largest fine processing production base and trade center in China. According to reports, by the end of 2009, coffee planting area in Yunnan Province has reached 45

2014-06-30
Development of Coffee in China Coffee production in Yunnan accelerates the development of coffee industry in Yunnan Province

Development of Coffee in China Coffee production in Yunnan accelerates the development of coffee industry in Yunnan Province

Yunnan Province is the largest coffee bean production base in China. Recently, Yunnan Province has issued opinions to speed up the development of the coffee industry from the aspects of building a high-quality coffee bean production base, building leading enterprises, and upgrading the level of science and technology. The Coffee Industry Development Plan (20102020) issued by Yunnan Province proposes to build Yunnan into the raw material base of the world's high-quality coffee beans in the next ten years.

2016-03-31
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
Lego theme Cafe in Korea

Lego theme Cafe in Korea

Mini Lego Cafe Get Show is one of the stores of BRICKS KOREA, a Korean building block company, and also operates a coffee shop. The simple and comfortable interior decoration allows you to go back to your childhood when you were building Lego castles and recommend them to friends who are Lego fans. The pull flowers on lattes or mocha drinks are Lego characters or Lego blocks, allowing guests to taste the drink and satisfy the visual pleasure at the same time.

2016-06-17
Design case of Decoration style of characteristic Cafe

Design case of Decoration style of characteristic Cafe

A cafe, on the one hand, should be in line with the times we live in, on the other hand, it should maintain consistency and harmony with the surrounding environment. Today, Chongqing Beresta Coffee training School shares a case study of a coffee shop with a very successful decoration operation. Let's take a look at how this coffee shop is in harmony with its surroundings, and at the same time it can be in line with our times and decorate.

2015-09-01
Introduction to the overall soft and slightly sour coffee flavor of El Salvador Mercedes Manor

Introduction to the overall soft and slightly sour coffee flavor of El Salvador Mercedes Manor

Formerly known as San Salvador, Bahia. An important natural deep-water port on the Atlantic coast of Brazil, the capital of Bahia state. It is located on the east bank of Todos (Santos) Bay. With a population of 3459377 (as of August 1, 2010), it is the eighth largest city in Brazil. The ancient city, one of the oldest cities in Brazil, was founded in 1549, and the first churches were built by Jesuit priests in 1549. Until 1763

2016-09-03
Store owners talk about the misunderstanding of opening a store.

Store owners talk about the misunderstanding of opening a store.

At present, more and more people want to open a coffee shop in China, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" written by Chen Haopai.

2015-04-28
Introduction of coffee flavor and taste characteristics of Renas Manor in El Salvador

Introduction of coffee flavor and taste characteristics of Renas Manor in El Salvador

From 1549 to 1763, El Salvador was the first capital of Brazil, witnessing the fusion of European, African and American cultures. As the slaves arrived in El Salvador in 1558 to work in sugar cane plantations, it also became the first slave market in the new world.

2016-09-03
Pu'er strives to build the coffee capital of China.

Pu'er strives to build the coffee capital of China.

Pu'er coffee is also a major feature of our Pu'er, we also strive to build China's coffee capital, Shen Peiping introduced to us how we do in the coffee industry.

2014-05-29
Yunnan Land Reclamation relies on coffee farms to build an innovative and entrepreneurial platform to achieve full coverage of colleges and universities in the province within three years.

Yunnan Land Reclamation relies on coffee farms to build an innovative and entrepreneurial platform to achieve full coverage of colleges and universities in the province within three years.

Outside the museum, the red and blue buildings complement each other with small bridge and flowing water at the door; inside, elegant music is accompanied by a strong aroma of coffee-this is the intuitive feeling of the coffee farm jointly created by Yunnan Land Reclamation Group and Yunnan University of Finance and Economics. The coffee shop is adjacent to Zhong Zhengshan gallery. Since it opened in October 2015, it has almost become the preferred place for teachers and students and surrounding white-collar workers to have leisure gatherings.

2016-08-10
Yunnan Land Reclamation relies on coffee farms to build an innovative and entrepreneurial platform to achieve full coverage of colleges and universities in the province within three years.

Yunnan Land Reclamation relies on coffee farms to build an innovative and entrepreneurial platform to achieve full coverage of colleges and universities in the province within three years.

Outside the museum, the red and blue buildings complement each other with small bridge and flowing water at the door; inside, elegant music is accompanied by a strong aroma of coffee-this is the intuitive feeling of the coffee farm jointly created by Yunnan Land Reclamation Group and Yunnan University of Finance and Economics. The coffee shop is adjacent to Zhong Zhengshan gallery. Since it opened in October 2015, it has almost become the preferred place for teachers and students and surrounding white-collar workers to have leisure gatherings.

2016-09-01
Rome coffee is delicious.

Rome coffee is delicious.

Like a country, there can be many reasons, perhaps a romantic picture, a cup of two or three euros strong fancy coffee enough. Chen Meng's trip to Italy was like this in his mind. It is rare to see tall buildings like Lujiazui in Italy. Like many European cities, Italy has many historical buildings that are not tall. Chen Meng married a couple on the streets of Italy

2014-04-27
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