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What is Fairtrade Coffee?

What is Fairtrade Coffee?

Fair Trade (Fairtrade) coffee has become a familiar sight in British supermarkets and cafes. Its motivation is commendable because it guarantees a minimum price for coffee growers.

2014-07-24
History of International Coffee Organization

History of International Coffee Organization

In the 19th century, coffee became an important commodity in the international trade market. For a long time after that, the coffee market was often in a state of oversupply, low prices, and occasional price increases in short supply, but for a short period of time. During the economic crisis of the 1930s and during World War II (1939-1945), the coffee market supply

2015-03-06
When the price of coffee beans fell by 44%, why did Starbucks go against the trend of Starbucks marketing strategy coffee?

When the price of coffee beans fell by 44%, why did Starbucks go against the trend of Starbucks marketing strategy coffee?

This month, Starbucks China will raise the price of basic coffee in 12 cities, including Chengdu and Chongqing, by another 2 yuan, and the price after two price increases will be on a par with first-tier cities such as Beijing and Shanghai. Starbucks highlighted the rise in operating costs while ignoring the decline in coffee bean prices. Why raise the price? Is this death? Where does it have the strength to raise prices against the market? Starbucks' third-quarter financial results in 2015 are quite beautiful.

2016-03-15
Master Kang cooperates with Starbucks to develop China's coffee and energy drink market

Master Kang cooperates with Starbucks to develop China's coffee and energy drink market

0322.HK, the largest tea and instant noodle company in China, announced on Thursday that it has entered into an agreement with SBUX.O of the United States to produce and distribute Chinese mainland-branded ready-to-drink drinks in Starbucks, which is responsible for product development and brand management in China's $6 billion ready-to-drink coffee and energy drinks market.

2015-03-19
Coffee Prospect | current situation of coffee development in Japan Japanese people prefer convenience store coffee now

Coffee Prospect | current situation of coffee development in Japan Japanese people prefer convenience store coffee now

Japan's economic recession, we can only in the limited market space, with either you die or I die mentality, to a dying struggle. The first to stand out should be the convenience store coffee market, canned coffee and bar coffee are also doing well. The Japanese now prefer convenience store coffee as a daily drink, which has been successfully developed in the past 30 years.

2016-02-23
Coffee supply in the Russian market increased by nearly 80 per cent between 2009 and 2013

Coffee supply in the Russian market increased by nearly 80 per cent between 2009 and 2013

According to data from the Russian coffee market analysis and research released by BusinesStat, the supply of coffee in the Russian market increased by nearly 80% between 2009 and 2013, from 7.01t in 2009 to 12.55t in 2014. Throughout the research period, the supply of coffee on the market has been increasing, while the increase in 2012

2014-06-05
Coffee consumption market

Coffee consumption market "Korean Wave" surging market space is huge

With the growth of young and fashionable people and the substantial growth of returnees and overseas travelers, coffee culture has developed rapidly in China, and cafes have become a popular place for modern urbanites to gather and relax. Statistics show that coffee consumption in China is growing at an annual rate of 10% to 15%, and the number of cafes has doubled in the past five years. The annual per capita consumption of coffee in Japan and South Korea has reached 3.

2014-08-29
The global coffee market is bleak, boutique coffee beans are growing fast.

The global coffee market is bleak, boutique coffee beans are growing fast.

According to relevant analysis, global coffee bean prices have taken a turn for the better this year after falling for three consecutive years. However, in many coffee bean markets, only boutique coffee beans can maintain a reasonable price.

2014-06-10
Fine Coffee General knowledge International Coffee Organization History

Fine Coffee General knowledge International Coffee Organization History

In the 19th century, coffee became an important commodity in the international trade market. For a long time after that, the coffee market was often in a state of oversupply, low prices, and occasional price increases in short supply, but for a short period of time. During the economic crisis of the 1930s and World War II (1939-1945), the coffee market

2014-11-27
Must read when opening a shop-China has a vast coffee market

Must read when opening a shop-China has a vast coffee market

Nestor, CEO of the International Coffee Organization. Osorio said in El Salvador, capital of the Brazilian state of Bahia, on the 26th that due to the huge Chinese market and promising prospects for the growth of coffee consumption, China occupies an important position in the overall strategy of expanding the demand of the world coffee industry. Osorio made the above table when answering a question from Xinhua News Agency at the press conference of the second World Coffee Congress held here.

2015-04-09
Coffee Industry develops Coffee Market consumption in China reaches 300 billion yuan

Coffee Industry develops Coffee Market consumption in China reaches 300 billion yuan

Wang Caihua, a senior research and management expert in China's coffee industry and deputy director of the coffee shop standardization promotion and management committee, said: according to relevant industry data, China's coffee market will continue to expand. China's coffee market will enter a period of rapid growth in the next 10 years, and its consumption is expected to reach 300 billion yuan by 2020. Wang Caihua believes that China's strong economy is real.

2015-01-12
The latest introduction of Aiyi Manor Coffee Manor

The latest introduction of Aiyi Manor Coffee Manor

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2015-12-13
There are several kinds of roasting beans wholesale small coffee machines on the market.

There are several kinds of roasting beans wholesale small coffee machines on the market.

There are three types of coffee roasters on the market: Direct Fire Roaster, Half Hot Air Roaster, Hot Air Roaster, and there are a variety of commercial coffee bean roasters. Such as PROBAT, Diedrich, San Franciscan, Toper, Garanti, Has Garanti, Joper, Proater, Lori

2016-06-16
How to create good personal marketing for coffee shop management?

How to create good personal marketing for coffee shop management?

There are many benefits of personal marketing, the editor based on personal experience, to write how to build your personal marketing awareness, I will take the mobile Internet circle as an example to do a simple analysis. 1. Help others more and ask for nothing in return. The circle of mobile Internet is relatively small. You should help others more without asking for anything in return. If you help others and always want to get something in return, in the end,

2015-04-10
Costa Rican Coffee Cooperative visits General Agency of supply and Marketing Cooperation

Costa Rican Coffee Cooperative visits General Agency of supply and Marketing Cooperation

On August 28, 2014, the chairman of the Costa Rican Victoria Cooperative and his party, accompanied by the Costa Rican Commercial Counsellor in China, visited the head Office of supply and Marketing Cooperation and held talks with the International Cooperation Department of the Agency on opening up the Chinese coffee market. The Costa Rican Victorian Cooperative (COOP VICTORIA), founded in October 1943, is the first cooperative in the country. The cooperative social position

2014-09-04
The market of boutique coffee beans welcomes recovery in 2014

The market of boutique coffee beans welcomes recovery in 2014

After three consecutive years of decline, coffee bean prices finally took a turn for the better in 2014, but in many coffee bean markets, only boutique coffee beans stand out in a single block, which can maintain a reasonable price and is not affected by the commodity cycle.

2014-06-03
Boutique Coffee beans Brazilian Coffee Oriental Adventure latest News

Boutique Coffee beans Brazilian Coffee Oriental Adventure latest News

An unknown Brazilian coffee brand squeezed into the Chinese market full of experts.

2015-11-22
Business giants compete to enter:

Business giants compete to enter: "tea" countries set off a battle for coffee market

In January 2014, Tianjin Goubuli Group announced that it had officially obtained the permanent use right of Australia's largest coffee chain brand, Gloria, in China, and the Chinese time-honored Baozi Shop officially crossed the coffee field. In February 2014, Coca-Cola spent 1.25 billion yuan to acquire China Green Mountain Coffee; in September, Coca-Cola officially entered China's ready-to-drink coffee by releasing its first espresso drink, Qiaoya. people's daily online, Beijing

2015-09-18
Mondelez spun off the coffee business and changed owners of Maxwell Coffee.

Mondelez spun off the coffee business and changed owners of Maxwell Coffee.

On the evening of July 2, Oreo and Mondelez International, the parent company of Lido, announced that it had completed the previously announced merger of its coffee business with D.E.Master Blenders 1753. Mondelez will take a stake in its coffee brand and Diyi, which specializes in coffee and tea, to form a new coffee company. Mondelez headquarters said in a briefing that the new company is called

2016-10-13
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
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