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Coffee giant Starbucks' O2O practice and its inspiration

Coffee giant Starbucks' O2O practice and its inspiration

Starbucks O2O practice course-Starbucks is one of the earliest traditional catering enterprises to touch the Internet:? Establish an online community to provide online services for offline services; Popularize the free Internet in stores to attract a large number of offline consumers: position yourself as the customer's third space besides the workplace and home; Using social networks, Starbucks brand image is deeply imprinted into the consciousness of young people.

2014-07-16
The new Kenzo Takada KENZO store in Harbour City, Hong Kong launches the combination of mobile cafe fashion and coffee.

The new Kenzo Takada KENZO store in Harbour City, Hong Kong launches the combination of mobile cafe fashion and coffee.

KENZO has created a new fashion space in Harbour City, Hong Kong, and launched a highly acclaimed chic mobile cafe, fully reflecting the playful universe led by creative directors CARON LIM and HUMBERTO LEON. The new Kenzo Takada KENZO store in Harbour City, Hong Kong covers an area of 100 square meters, featuring classic accessories, leather products, shoes, as well as a selection of premium men's and women's wear.

2015-12-11
Panoramic scan of resignation in China's first Beverage Industry

Panoramic scan of resignation in China's first Beverage Industry

At present, the society is so big to the world, I want to see it! The response to such an affectionate resignation letter is enthusiastic, and the follow-up spread out that the world is so big. I'll let you have a look! Such a mocking resignation reply. Society is so relaxed about quitting, but the resignation rate in the fast drink industry is rising sharply. According to people in the industry, the current turnover rate in the industry is as high as 150%, 200%, such a high turnover rate.

2016-06-14
Starbucks will open 60% of new stores in 2013, not involving China

Starbucks will open 60% of new stores in 2013, not involving China

Starbucks, the world's largest coffee chain operator, is building more takeout lanes, with 60% of new stores opening in 2013 set to have takeout lanes to meet people's demand for ordering anytime, anywhere. Starbucks China yesterday (January 30) in response to the "Daily Economic News" reporter interview said, At present take-out lane is mainly in the European and American markets, China

2014-04-27
Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

The quality library, which started with boutique coffee, currently has 11 stores in Shanghai. Next year, this number may become 1000. Yes, it's one thousand. Moreover, the figure of the quality hall will also appear in the small county seat. Pattern Grandpa Zheng Songmao switched from advertising to making coffee. How does he want to play? At 16:00 in the afternoon, Zheng Songmao arrived as promised. Why is there no WiFi in quality restaurant coffee? Shocked by this Daniel in the advertising industry.

2015-12-07
How to open a successful coffee shop

How to open a successful coffee shop

When the French built a railway from Hanoi, Vietnam to China in the 1880s, they brought their favorite cafe to China. Today, cafes that can be seen everywhere in the streets have become a new place for people to talk and relax, and it has really become a part of the life of the Chinese people. Mr. Liang Mingyuan, the general manager, and his management team have worked with Beijing 100 in the past ten years.

2015-08-13
Coffee consumption has entered the era of subdivision: talk about the profit of diffuse coffee

Coffee consumption has entered the era of subdivision: talk about the profit of diffuse coffee

In the quick coffee consumption bombarded by famous coffee chains such as Starbucks, Pacific Ocean and COSTA, the coffee brand founded by Koreans seems to be looking for another way to survive, a slow life and soft competitiveness dominated by environment and user experience.

2014-05-28
Development of China's Coffee Industry Starbucks and Yunnan Coffee

Development of China's Coffee Industry Starbucks and Yunnan Coffee

With its unique climatic conditions and soil environment, Yunnan has become one of the best coffee producing areas in the world, attracting the attention of many famous coffee enterprises in the world. By promoting the Yunnan coffee project, Starbucks has launched a series of measures ranging from coffee planting, primary processing to store operation in Yunnan. In 2007, Starbucks purchased coffee from Yunnan. In 2009, Starbucks launched the Phoenix.

2015-01-12
Australian coffee industry set off a trend of integration and operators scramble for market share

Australian coffee industry set off a trend of integration and operators scramble for market share

The overall size of the Australian coffee industry is more than A $4 billion, but there is not a single giant in the market at present. The strong growth of the retail coffee market has stimulated the major coffee brands to consider asset integration, expand the scale of operations and increase their market share. ACB News reported that the overall size of the Australian coffee industry is as high as A $4.3 billion, of which

2015-03-31
Korean coffee increases the pace of expansion

Korean coffee increases the pace of expansion

Korean coffee shops such as Coffee Coffee, Man Coffee and Zoo Coffee, which were the first to enter China, have successfully achieved rapid expansion, but this is only the beginning of the overall expansion of Korean brands.

2014-09-01
The coffee shop manager should be like this.

The coffee shop manager should be like this.

1. The identity of the manager 1. The representative of the company's business store from the moment you become the manager, you are no longer an ordinary employee, you represent the overall image of the company, you are the representative of the company's business store, you must stand on the standpoint of the company, strengthen management, and achieve the goal of operating efficiency of the company. 2. The realizer of turnover target the storefront you manage must be profitable.

2016-06-03
Starbucks launches photo album of

Starbucks launches photo album of "meet for coffee and have a good time"

Unified Starbucks launched the book "meet the other side Coffee good time-Zhang Xuebao's Travel Notes 2015". From the perspective of the cutting-edge photographer Zhang Xuebao, through the strong image narrative style, among the 1000 stores operated by Unified Starbucks and Shanghai Starbucks, 20 stores that can not be missed are selected, which are divided into two volumes of day and night.

2016-06-16
Why did the follow-up report of

Why did the follow-up report of "Coffee accompany you" fall into the whirlpool of joining out of control?

Being publicly protested by franchisees, letting Korean brand coffee accompany you has become a hot topic during the May Day holiday. A total of 6 coffee shops in Chongqing accompany you to close, and coffee accompanies you to join the merchants to pull banners to protest. A reporter from the Beijing Business Daily visited a number of coffee stores in Beijing to accompany you, and the relevant person in charge of the northern region said that the northern region has not been affected, and the joining work of coffee with you is still in progress.

2015-05-06
Hangzhou's first crowdfunding coffee shop closed down sadly.

Hangzhou's first crowdfunding coffee shop closed down sadly.

Does everyone gather firewood and the flame is high or three monks have no water to drink? The first crowdfunding coffee shop in Hangzhou, which sounds beautiful, went out of business sadly. Our reporter Ji Yuya used this newspaper to issue an assembly order for 50 people to open a coffee shop two years ago, which drew applause at the same time. It also raised questions: can such a coffee shop be opened? How long can you survive after driving? nine months later

2015-04-29
Hefei traditional Cafe is in Survival predicament Foreign Cafe expands massively

Hefei traditional Cafe is in Survival predicament Foreign Cafe expands massively

With the expansion of foreign cafes and the rise of new-style cafes, traditional cafes are in a predicament of survival; rising costs are a common problem. Traditional cafes, which once led the trend of Hefei cafes, are in an awkward position and are in a heroic twilight years; however, the new cafes that have been added in recent years have played a mash-up, with novel tricks, like rising stars in martial arts; and looking back, Starbucks and other foreign cafes have become heavily armed.

2016-09-07
Change in traditional coffee stores

Change in traditional coffee stores

Behind the rise of the emerging model is the struggle of traditional baking stores.

2014-07-18
Counterattack of

Counterattack of "third": how does Pacific Coffee surpass Costa to become the second in the industry?

Core tip: who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks should take the first place! Then who will take the second place? The latest record is that a guy called Pacific Coffee overtook Costa to become the second in the industry after Starbucks. Who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks (feature Reading) is in the first place.

2015-12-07
Construction of IT system of Costa Coffee

Construction of IT system of Costa Coffee

For many hardcore coffee fans, Costa coffee means stronger coffee and better coffee choice. In 2006, Costa Coffee came all the way from Europe to Shanghai, China. The parent company of Costa Coffee is Whitbread Plc Company from the United Kingdom, which has a history of 260 years. It is mainly engaged in fast food and hotels in the UK. Premier Inn Hotel and Costa Coffee are owned by it.

2014-04-27
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
Coffee shop management knowledge how to run a coffee shop?

Coffee shop management knowledge how to run a coffee shop?

In the operation of cafes, many misunderstandings with customers stem from the management of leaders, may be operational negligence, may be professional literacy, may be the work process! It is easy to open a cafe of your own, but operation and management affect development. In a sense, it not only restricts the staff, but also alienates the guests. A good cafe is in operation

2015-03-12
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