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The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
Xie Jiannan, general manager of coffee chain 85C, resigned and gave up scale.

Xie Jiannan, general manager of coffee chain 85C, resigned and gave up scale.

The news of the resignation of Xie Jiannan, the general manager of 85C, has aroused widespread concern in the industry. behind the concern is the confusion of enterprises in the face of today's speed and scale of development. During this period, there are both generality and individuality. However, 85 degrees C chose to practice internal skills. 1 / executives exit with a high profile and leave sadly, which is a true reappearance of the careers of many professional managers. And now there's another one.

2016-05-21
Foreign coffee brand China

Foreign coffee brand China "enclosed land" Silicon Valley newcomers want to challenge Starbucks?

Compared with the global average growth rate of 2%, China's coffee consumption is growing in double digits, and the huge market prospect has attracted the covet of many foreign brands. According to local media in Shanghai, Wheelys, a coffee brand from Sweden with the Silicon Valley incubation label, has announced plans to expand in the domestic market and intends to set up an industrial fund to promote the development of city operators.

2016-10-14
85 degrees c general manager Xie Jiannan resigned 85 degrees c to give up scale!

85 degrees c general manager Xie Jiannan resigned 85 degrees c to give up scale!

The news of the resignation of Xie Jiannan, the general manager of 85C, has aroused widespread concern in the industry. behind the concern is the confusion of enterprises in the face of today's speed and scale of development. During this period, there are both generality and individuality. However, 85 degrees C chose to practice internal skills. 1 / executives exit with a high profile and leave sadly, which is a true reappearance of the careers of many professional managers. And now there's another one.

2016-06-19
Collective micro-entrepreneurship in cafes with more than 100 owners

Collective micro-entrepreneurship in cafes with more than 100 owners

In June last year, Dalian boys Wang Lianli and Sun Xiaolong issued an invitation to the public, hoping to find people with common ideals and goals, and crowdfunding to open a cafe. This entrepreneurial wind made many young people itch. On December 24 last year, their idea finally came true. A cafe with 92 young owners appeared in our city, changing a lot of seemingly impossible things.

2015-05-21
Shareholders do things in their own way. Shangdao Coffee is badly hit. The prospect is worrying.

Shareholders do things in their own way. Shangdao Coffee is badly hit. The prospect is worrying.

The Shangdao coffee shop on the market shows a completely different style. Shangdao coffee is suffering from the double attack of Shangdao coffee brands and other coffee brands. It is understood that the responsible shareholders in eight regions are not satisfied with the current situation of regional expansion and have promoted new coffee brands to expand across the country. Franchisees continue to lose money and give up Shangdao brand to fend for themselves. Shangdao Coffee not only faces Starbucks

2015-08-06
Global Cafe Chronicle

Global Cafe Chronicle

Some of the most important coffee shops in coffee history, some of which have survived for more than two hundred years, are still open today.

2014-07-18
Domestic news industry information: more than half of the coffee shops in Shenyang, Liaoning are facing the predicament of loss transformation.

Domestic news industry information: more than half of the coffee shops in Shenyang, Liaoning are facing the predicament of loss transformation.

Increased rent costs reduce business passenger flow Ms. Zhang made an appointment with friends to chat at Diou Cafe near Huigong Square in Shenyang. Unexpectedly, when everyone got there, they found that the coffee shop had been closed. They went to another chain store on Fengtian Street nearby, and the door was still guarded by iron generals. It was not until West stylistic Road that they found a storefront that was normally open. Shop assistant solution

2015-12-29
Go to cat-themed cafe, get close to pet cat cafe, theme cafe, sanitary cat coffee

Go to cat-themed cafe, get close to pet cat cafe, theme cafe, sanitary cat coffee

Now many shops are off-limits to pets, but there are several stores in our city that go in the opposite direction. This new way of consumption has aroused the popularity of pet lovers, but also caused some concern. Recently, the Runzhou District Market Supervision Bureau received a report that two cat-themed cafes opened in the Wanda apartment building were suspected of operating without a license, and one of them was a nuisance at night. cat

2016-03-14
14 extraordinary Starbucks Fujian in the world are on the list!

14 extraordinary Starbucks Fujian in the world are on the list!

Do you like coffee? do you like Starbucks coffee? Starbucks opened its first store in Park Market in Seattle in 1971 and began to operate the coffee bean business. So far Starbucks has opened 23187 stores in 64 countries. In January 1999, Chinese mainland opened its first store in Beijing International Trade.

2015-06-26
Coffee and drinks LOMO camera Coffee espresso in Korean Cafe

Coffee and drinks LOMO camera Coffee espresso in Korean Cafe

Shop name: LOMOGRAPHY recommendation Index: ★ Lomography is in the newly opened coffee shop and LOMO camera showroom of Hongyi University. It operates in this way in 12 places around the world. This is the second directly operated store after Hong Kong. LOMO Cafe will also be opened in Japan and New York this year. From the beginning of the decoration style to the implementation of the Austrian head office

2016-07-06
Coffee shop management skills you have to learn to develop peripheral snacks to increase total consumption

Coffee shop management skills you have to learn to develop peripheral snacks to increase total consumption

Nowadays, coffee is not only a rise in the taste of life, but also an indispensable part of people's lives, so how to run a coffee shop? First, develop peripheral snacks to increase total consumption: nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and western snacks, coffee noodles, coffee products and other products It's a burden to sell coffee alone.

2015-11-02
Is it possible to start a collective micro-business in a cafe with more than 100 owners?

Is it possible to start a collective micro-business in a cafe with more than 100 owners?

In June last year, Dalian boys Wang Lianli and Sun Xiaolong issued an invitation to the public, hoping to find people with common ideals and goals, and crowdfunding to open a cafe. This entrepreneurial wind made many young people itch. On December 24 last year, their idea finally came true. A cafe with 92 young owners appeared in our city, changing a lot of seemingly impossible things.

2014-12-24
The top ten coffee chains that influence the world are in China.

The top ten coffee chains that influence the world are in China.

Top Ten Coffee chains affecting the World since 1999, some international coffee chains, which are regarded as rebels but never lack of ambition, have broken through the shackles and set an example for China's coffee chains. Starbucks has opened more than 430 stores in Greater China, including Hong Kong, Taiwan and Macau, of which about 200 are on the mainland. Cana

2014-05-29
Starbucks formulates global expansion plan to open 2400 new stores in two years

Starbucks formulates global expansion plan to open 2400 new stores in two years

Starbucks, a coffee shop chain based in Seattle, has made plans for global expansion and will open 2400 new stores worldwide in the next two years, bringing the total number of chain stores to more than 20000, the Los Angeles Times reported. Chain stores will spread across six continents. The CEO of Starbucks announced at the company's biennial investor conference on Wednesday.

2014-04-27
Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Core tip: this year, the total number of Costa stores in China is 344, and its competitor Starbucks has opened more than 1700 stores. Six years ago, Costa opened 2.5 times faster stores in Beijing alone than Starbucks, and Bosmiao, then president of Costa Asia, claimed that it would open 2500 stores by 2018. From a close match to lagging behind Starbucks (Special Reading)

2015-12-08
Get rid of

Get rid of "Coffee" Starbucks is unfettered

Interview / Lin Zhiyuan's Starbucks Coffee, which has been used in Starbucks' Logo since its birth, is now a thing of the past. Behind the transformation, can Starbucks really be free on the road of diversity? Starbucks finally wrote the interview with great fanfare / Lin Zhiyuan has been using Starbuc in its logo (Logo) since its birth.

2016-09-21
Starbucks plans to add 200 drive-in coffee shops in the UK

Starbucks plans to add 200 drive-in coffee shops in the UK

Starbucks said it would open new stores in the next five years. Starbucks already has nine drive-in coffee chains in the UK market, where drivers can buy drinks such as cappuccino iced coffee and gingerbread lattes. Starbucks said in a statement today: customers want the best coffee no matter where they are, not only when they treat on the high street.

2016-09-19
Mojo Coffee New Zealand coffee shop chain enters Japanese market

Mojo Coffee New Zealand coffee shop chain enters Japanese market

While many of the biggest international coffee brands are beating gongs and drums when they enter the Japanese market, New Zealand's MOJOCOFFEE has been operating quietly in 2012, and even MOJO's official website does not mention their Japanese branch. In-store service staff can communicate in English, and you can taste the authentic FlatWhite here. There are desserts and light snacks in the shop, and New Zealand red.

2016-07-25
The way of catering operation and management

The way of catering operation and management

A good plan will benefit people for a lifetime, a good strategy to bring the enterprise back to life, a secret of the way of doing business, so that you can lead to the road to wealth and realize your wealth ideal. Siyuan catering planning summed up one: integrity, from the beginning to integrity, the key lies in how you tap its gold content, integrity is like a huge gold mine, in the catering business, if the customer

2014-06-04
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