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From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
The summary of hand-brewing coffee teaching must go through repeated practice.

The summary of hand-brewing coffee teaching must go through repeated practice.

With the development of the boutique roasting industry, although hand-brewed coffee is very common, it is actually very complex and difficult. If you want to make a good cup of coffee, you must go through repeated practice. In the second week of coffee professional class teaching at Brista Coffee West Point College, boutique coffee extraction and tasting are the main contents of the course. Select high-standard coffee utensils to complete the actual operation.

2015-08-31
Details of coffee beans that you need to pay attention to when buying raw coffee beans

Details of coffee beans that you need to pay attention to when buying raw coffee beans

How to buy raw beans? What kind of raw beans are good raw beans? Raw bean sellers (usually coffee farmers or processing plants that deal with raw beans) must be responsible for the grading of coffee beans before they are sold to buyers (usually importers, brokers, or bean merchants). Once the grading is completed, the two grades of coffee are "Exceptional" and "Specialty".

2014-09-12
Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-12-24
How to buy raw beans? what kind of raw beans are good raw beans?

How to buy raw beans? what kind of raw beans are good raw beans?

Sellers of raw beans (usually coffee farmers or processing plants that deal with raw beans) must be responsible for the grading of coffee beans before they are sold to buyers (usually importers, brokers, or bean merchants). Once the classification is completed, there will still be some coffee beans of "Exceptional" and "Specialty" that will not be included in the classification.

2014-11-13
The first crowdfunding cafe in Changsha has disappeared.

The first crowdfunding cafe in Changsha has disappeared.

Yujiahui, the first brand of Internet mask, is implementing a partnership mechanism, and all the middle managers of the company have been granted corporate options. The picture shows the first phase partner of the company. In fact, partnering to do business is not a new thing. You provide funds, I have channels, he has skills, learning from strong points to make up for weaknesses, is never a good thing. But a few people come together, you have your opinion, I have mine.

2015-08-07
Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-05-20
Introduction to the flavor and taste characteristics of Tanzania coffee manor with pure flavor and fragrance.

Introduction to the flavor and taste characteristics of Tanzania coffee manor with pure flavor and fragrance.

Tanzania's main coffee producing area, located at the foot of Mount Kilimanjaro, is rich in volcanic soil. Some coffee trees planted here are more than 100 years old. Coffee was first introduced by Christians from Kenya to grow coffee. Coffee trees must be carefully taken care of, weeded and fertilized. And old branches must be cut off so that new branches can grow to maintain the quality of coffee beans.

2016-08-31
How to buy raw beans? What kind of raw beans are good raw beans?

How to buy raw beans? What kind of raw beans are good raw beans?

Sellers of raw beans (usually coffee farmers or processing plants that deal with raw beans) must be responsible for the grading of coffee beans before they are sold to buyers (usually importers, brokers, or bean merchants). Once the classification is completed, there will still be some coffee beans of "Exceptional" and "Specialty" that will not be included in the classification.

2014-07-04
Boutique coffee learns how to choose raw coffee beans

Boutique coffee learns how to choose raw coffee beans

What kind of raw beans are high-quality raw beans? First look at the surface of beans, fresh and high-quality raw beans, the surface is shiny, in addition, the processing of good raw beans, uniform color, the surface of uneven color can not be called good beans, must choose uniform color. Secondly, the particle size is the same, which is also evidence of good quality management. Make sure that the particle size is the same when you buy it.

2014-12-29
How to buy raw beans? What kind of raw beans are good raw beans?

How to buy raw beans? What kind of raw beans are good raw beans?

How to buy raw beans? What kind of raw beans are good raw beans? Raw bean sellers (usually coffee farmers or processing plants that deal with raw beans) must be responsible for the grading of coffee beans before they are sold to buyers (usually importers, brokers, or bean merchants). Once the grading is completed, the two grades of coffee are "Exceptional" and "Specialty".

2015-06-05
How to buy raw beans? What kind of raw beans are good raw beans?

How to buy raw beans? What kind of raw beans are good raw beans?

How to buy raw beans? What kind of raw beans are good raw beans? Raw bean sellers (usually coffee farmers or processing plants that deal with raw beans) must be responsible for the grading of coffee beans before they are sold to buyers (usually importers, brokers, or bean merchants). Once the grading is completed, the two grades of coffee are "Exceptional" and "Specialty".

2015-09-24
The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-03-16
The basic knowledge of coffee brewing must be made in good water.

The basic knowledge of coffee brewing must be made in good water.

1. Boil in fresh water (must be filtered) and boil completely. When the coffee powder is soaked in boiling water, the temperature of the boiling water will drop to about 90 degrees, and then filtered into the coffee pot will become about 85 degrees. After adding sugar and milk, the drinking temperature is about 60 degrees, that is, the appropriate temperature at which the coffee tastes the most delicious. In order to maintain the proper temperature of the coffee

2015-03-25
Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

As usual, Yin Feng was having dinner at Coffee Wing's Shimao department store in Beijing, when a waiter came to her and told her: boss Yin, a guest wants your autograph, like a college student. Yin Feng went out to have a look. A college student who had just graduated for half a year wanted to ask Yin Feng to sign his diploma. How can this work? How can a certificate as serious as a graduation certificate be signed?

2015-04-09
Basic principles for improving the quality of ESPRESSO in Cafe

Basic principles for improving the quality of ESPRESSO in Cafe

A near-perfect Espresso is not easy to come by. To make such a cup of Espresso, you must combine cooking techniques and cooking time, carefully control these parameters, and have some natural discrimination ability to check whether your Espresso is cooked well. If you can handle all of these, then the Espresso made according to this program will

2014-09-09
Flavor and taste characteristics of coffee manor in Tanzania with excellent flavor planting environment boutique coffee beans

Flavor and taste characteristics of coffee manor in Tanzania with excellent flavor planting environment boutique coffee beans

Tanzania's main coffee producing area, located at the foot of Mount Kilimanjaro, is rich in volcanic soil. Some coffee trees planted here are more than 100 years old. Coffee was first introduced by Christians from Kenya to grow coffee. Coffee trees must be carefully taken care of, weeded and fertilized. And old branches must be cut off so that new branches can grow to maintain the quality of coffee beans.

2016-08-04
The

The "seven weapons" necessary for baristas in the cafe.

As a good barista, you must know seven kinds of carry-on weapons: the first is the milk pitcher. Basically, a small size of 2 people is used, but there is also a spare milk pot for 4 people. There are two types of upper and lower width and equal width, so you might as well choose a milk jug that is easier to use. The second is marocchino (Malocino) special tea.

2014-11-03
Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
Introduction of Taste Grinding scale Powder for Grade Flavor description of Kilimanjaro Coffee beans in Tanzania

Introduction of Taste Grinding scale Powder for Grade Flavor description of Kilimanjaro Coffee beans in Tanzania

Tanzania's main coffee producing area, located at the foot of Mount Kilimanjaro, is rich in volcanic soil. Some coffee trees planted here are more than 100 years old. Coffee was first introduced by Christians from Kenya to grow coffee. Coffee trees must be carefully taken care of, weeded and fertilized. And old branches must be cut off so that new branches can grow to maintain the quality of coffee beans.

2016-10-18
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