Summary of the article: James Freeman is a maverick, and so is the blue bottle coffee he founded. Although it accounts for only 1% of the national coffee market, Freeman never seems to be in a hurry to attack and expand. In the face of the potential of the third wave of coffee, the craftsman obsessed with Camus has his own way of playing. How will Freeman conquer the most profitable piece of handmade food movement
2016-06-23 Blue bottle coffee next exquisite detailsIn the catering industry, ordinary brand restaurants and restaurants have to be decorated every year or two, otherwise they will be crushed by competitors with high investment in decoration. But this is not the case with well-known brands. Who has ever seen McDonald's change its decoration in three or two years? the customer is directed at McDonald's. The low-level competition in the catering industry is decoration and price, while the high-level competition is brand and service. Make a franchise chain.
2015-08-13 Chains restaurants brands building preemptive resources catering industry ordinary productsWhat binds Jin Jihui, Alex and Hute to Yunnan is the thousand-year-old tea village Pu'er. This small border town, which has changed its name from Simao to Pu'er because of its famous Pu'er tea, now wants to add another label to its city card, the Coffee Capital of China. In 2007, Jin Jihui, a middle-aged literary and artistic classmate with Jia Jingwen and Xu Jinglei at the Beijing Film Academy, came to Yunnan
2014-11-06 Coffee knowledge Chinese coffee market coffee market development Pu'erThere are several legends about the origin of coffee, among which the more familiar is the story of the shepherd: around 600 AD, a shepherd found that his sheep would hiss excitedly every night. In fear, he asked the priest in the temple for help. After carefully observing the sheep for a few days, the priest found that the sheep had eaten an unknown fruit, and the priest himself had eaten it.
2015-04-01 About coffee origin legend there are good several coffee cultureThere are several legends about the origin of coffee, among which the more familiar is the story of the shepherd: around 600 AD, a shepherd found that his sheep would hiss excitedly every night. In fear, he asked the priest in the temple for help. After carefully observing the sheep for a few days, the priest found that the sheep had eaten an unknown fruit, and the priest himself had eaten it.
2014-10-16 Coffee knowledge coffee history coffee origin coffee legend1. Tea, coffee and cocoa are called the three major drinks in the world. Coffee tree is a small evergreen tree of Rubiaceae. Coffee beans are used for daily drinking.
2014-08-13 Introduce coffeeCoffee distribution: coffee trees grow in the tropical or subtropical regions of the tropical or subtropical regions with the equator as the center and between the latitudes of 25 degrees south and north. At present, coffee is produced in more than 60 countries, widely distributed in South America, Central America, the West Indies, Asia, Africa, Arabia, the South Pacific and Oceania. In terms of output, Brazil, which accounts for the largest output in the world, is about
2014-11-05 Coffee knowledge boutique coffee science coffee comprehensive knowledge