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The first attachment theme restaurant in China is located in Shanghai and plans to open 20 stores in China next year.

The first attachment theme restaurant in China is located in Shanghai and plans to open 20 stores in China next year.

Korean attachment Group recently opened its theme restaurant Ashley China No.1 and No.2 in Shanghai. According to the attachment, it will make use of the circulation network built through the fashion industry, adopt the direct operation mode of stationing in department stores or shopping centers, implement the strategy of high-end and localization, and open up China's catering market at a scale of 300 trillion won a year. Next year, we plan to do major commerce in China's big cities.

2014-04-27

"Aishi" baking production line Pu'er Industrial Park put into production

Our reporter Liu Rui reported that at the 20th Kunming Fair, Aiyi Group showed up with new products such as beans, coffee powder, and flavored coffee, releasing a strong signal of its entry into the domestic market. This is another important business strategy for Aiyang following the establishment of a joint venture with Starbucks in February this year. At present, the coffee roasted beans built by Aiyang Group in Pu'er Industrial Park (

2014-04-27
South Korean chain brand

South Korean chain brand "Coffee accompany you" overexpanded and caught in a "confidence crisis"

South Korean chain coffee accompanies you in over-expansion and trust crisis Hangzhou's first store closed a few months ago our reporter Zhu Yao was publicly protested by franchisees, many domestic stores have closed one after another, and Korean chain coffee brands with bad news have accompanied you. It has become a hot topic recently. As early as the end of last year, it was caught in frequent shop closures, and coffee was rumored to accompany you facing operational difficulties.

2015-05-15
Introduction to illy Coffee Culture the latest information and introduction of illy Coffee Company

Introduction to illy Coffee Culture the latest information and introduction of illy Coffee Company

Illy Coffee Co., Ltd. uses the unique flavor of 100% selected Arabica Arabica coffee beans, which are sold in individual packages to hotels, restaurants, homes and offices. Illy coffee is the number one brand used in restaurants, restaurants and bars in Italy, with a 7.5 per cent market share, while home use accounts for 30.3 per cent of the market. Every single day,

2015-12-21
Introduction to Costa Rican Coffee Manor Costa Rican Coffee Flavor

Introduction to Costa Rican Coffee Manor Costa Rican Coffee Flavor

The strategy includes four aspects: first, to win financial support from the government and to establish a coffee trust fund to help coffee growers with difficulties tide over their cash flow difficulties. Second, vigorously develop high-quality coffee, increase the added value of coffee exports, and make up for the losses caused by the fall in coffee prices. Its main approach is to focus on the development of high-quality coffee varieties ranging from 1000 to 1500 meters above sea level.

2016-07-30
Coffee consumption in China is rising.

Coffee consumption in China is rising.

The booming coffee market in China will be loved by all coffee practitioners. this reporter| Liu Xuan In the field of capsule coffee machines, Nespresso is a resounding name. However, this Swiss Nestle subsidiary brand did not enter China until 2007, and in eight years, it opened six boutiques in China. Geneva, Switzerland, 1970s

2016-04-26
Hougu Coffee: the most complete Coffee Industry chain in Yunnan

Hougu Coffee: the most complete Coffee Industry chain in Yunnan

Among the coffee growing areas in Yunnan Province, the area of Dehong Prefecture is not the largest, but the Hougu Coffee cultivated in Dehong Prefecture is the most complete industrial chain. The planting base of Hougu is mainly Dehong Prefecture and Lincang City. At present, there are about 200,000 mu of development and planting. Hougu Coffee adopts the mode of company + base + cooperative to develop coffee planting. first of all, it transfers the idle land of farmers to enterprises and soil.

2016-08-30
Coffee bean purchase strategy coffee bean grade division

Coffee bean purchase strategy coffee bean grade division

Next, let's talk about the varieties of coffee beans. There are many varieties of coffee beans, some are sour, some are sweet, some are bitter, and some have some special aroma. As I mentioned earlier, I personally think that there is no uniform standard for the classification of coffee beans. Different people have their own ruler for good coffee according to their preferences for sour, sweet and bitter taste. In this article, I will follow my own

2015-11-03
Changan PSA Chen Guozhang: left-hand coffee and right-hand e-commerce

Changan PSA Chen Guozhang: left-hand coffee and right-hand e-commerce

On September 4th, Chen Guozhang, president of PSA DS brand in China and Southeast Asia and general manager of Changan PSA DS brand, accepted an exclusive interview with Automotive Industry Network. He said that the traditional sales model must be changed. In the future, the sales contact of DS will be transferred to coffee shops, because the flow of people here is greater and more convenient for consumers. For coffee shops, selling coffee, test driving, selling cars, building the DS brand

2015-09-09
Introduction to the flavor and taste of Brazilian coffee the characteristics of Brazilian coffee in Brazilian coffee producing areas

Introduction to the flavor and taste of Brazilian coffee the characteristics of Brazilian coffee in Brazilian coffee producing areas

Due to the overproduction of coffee in the world and the low price of coffee in the international market, even reaching the lowest level in nearly 30 years (from January 2001 to January 2002 alone, the price of small-grain coffee in Brazil plummeted by 63.4% and that of large-grain coffee by 73.9%). The Brazilian government is implementing an emergency plan to resume coffee production activities and formulate promotion strategies, such as increasing the added value of products, improving and replacing varieties, and establishing

2016-07-30
It's the same Starbucks coffee, what's the difference in taste from different places?

It's the same Starbucks coffee, what's the difference in taste from different places?

After signing a memorandum of cooperation with the Pu'er municipal government of Yunnan Province last year, Starbucks Coffee announced its cooperation model in Kunming in February this year, saying that it would formally sign a contract with Ai'er Group to set up a joint venture in Yunnan to buy and export coffee beans from Yunnan to supply its global stores, as well as to operate a local coffee processing plant. It is reported that the joint venture between Starbucks and Aixin in Yunnan

2016-10-17
The way to the success of Nestle Coffee Brand

The way to the success of Nestle Coffee Brand

From the consumer's point of view, an international brand should mean that a traveler can find the same product composition and type in every country. This raises a question: is Nestle Coffee a truly international brand?

2014-06-04
This time, CEO's letter writes about high-level adjustments that have a far-reaching impact on the future of Starbucks.

This time, CEO's letter writes about high-level adjustments that have a far-reaching impact on the future of Starbucks.

On the 21st of last month, Starbucks announced its results for the third quarter of fiscal 2016. Compared with fairly good revenue and same-store growth in 2015, Starbucks' growth this year has been somewhat disappointing, below analysts' expectations, and the flagging European market has still not been helped. In addition to the cold data, within this multinational company with 300000 people

2016-08-11
Yunnan Coffee sets up its own door

Yunnan Coffee sets up its own door

The rapidly expanding coffee industry in Yunnan suffered a cold spell in the market last year.

2014-07-14
At the scene of the annual shareholders' meeting: what is Starbucks' plan for the Chinese market?

At the scene of the annual shareholders' meeting: what is Starbucks' plan for the Chinese market?

Today's colorful flags in Seattle and the hustle and bustle of gongs and drums held the annual shareholders' meeting of Starbucks. Shareholder representatives from the United States and around the world are jubilant, tearful and worshiped to hear how Starbucks executives, centered around chairman and CEO Howard Schultz, turn brown coffee into green dollars. The above period of wind and wind

2016-10-13
Unheard of, secrets you don't know in Starbucks.

Unheard of, secrets you don't know in Starbucks.

1. Starbucks Starbucks cards do coffee shop business all over the world. in fact, there are two best ones, one is Starbucks Coffee and the other is COSTA Coffee. They are like KFC and McDonald's in the fast food world, usually not far away from each other. One day, Starbucks Coffee found that business was getting worse and worse recently, while the business of COSTA Coffee did not decline.

2015-11-30
Start a Cafe from scratch: start a New Store

Start a Cafe from scratch: start a New Store

The first "green time" of the opening of a cafe is what we call the start-up of a new store.

2014-06-10
Why can coffee brands that convey negative energy every day still be loved by consumers?

Why can coffee brands that convey negative energy every day still be loved by consumers?

Nowadays, many brand advertisements love to convey positive energy: families will be happy and their efforts will be rewarded. But for those office workers who are struggling on the edge of survival, this is clearly poisonous chicken soup. The reality is not so beautiful, not to mention the house price, a credit card bill can bring people back to their original form. A coffee brand saw the troubles of urbanites and simply called on netizens to be negative every day.

2016-10-21
Starbucks has opened seven consecutive stores in Kunming in less than two years and will open an average of one store a day in the next three years.

Starbucks has opened seven consecutive stores in Kunming in less than two years and will open an average of one store a day in the next three years.

Starbucks has a new trend in Yunnan. Following the completion of the Starbucks grower support Center in Pu'er in mid-December, Starbucks Justice Square officially opened its seventh store in Kunming on the 26th. Starbucks' Yunnan territory since Starbucks opened its first store in Shuncheng, Kunming in May last year, Starbucks' layout in Kunming market has been accelerating.

2014-04-27
Yunnan Coffee wants to compete for pricing Power

Yunnan Coffee wants to compete for pricing Power

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year.

2014-07-14
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