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Fight for the right to say the purchase price of coffee in Yunnan Province.

Fight for the right to say the purchase price of coffee in Yunnan Province.

A coffee exchange will be set up in Shanghai Free Trade Zone. Pacorini, a well-known international warehousing operator in Italy, recently announced that it plans to join hands with the Shanghai agricultural products market to set up Asia's first coffee exchange in the Shanghai free trade zone. Hearing this news, Yunnan coffee enterprises are in a hurry, Yunnan coffee industry association is in a hurry, and so is the Kunming Coffee Trading Center, which was just listed on October 28. Whether it is

2014-11-27
China's coffee industry is waiting to

China's coffee industry is waiting to "break out of the cocoon"

Chen Jie is affected by futures in the international market. Since February this year, the wave of continuous decline in coffee prices has swept across Yunnan. The problems of unsalable coffee and falling prices have caused the outside world to think about the development of China's coffee industry. Yang Chunhai, 56, is a villager of Nandaohe Village, Pu'er City, Yunnan Province. At present, he and his son grow more than 50 mu of coffee. He told reporters that the price of coffee in the market was good last year.

2014-05-30
Brazilian government announces assistance measures for coffee production

Brazilian government announces assistance measures for coffee production

According to Brazil's Big State newspaper, in view of the current coffee purchase price of 270 reais per bag, low coffee prices in the international market, a bumper harvest of coffee in Brazil, and brown farmers demanding that the government take action to stop the decline in product prices, President Rousseff announced assistance measures for coffee production on August 7 in response to the needs of coffee producers. Its main content is that the government signed a sales contract with brown farmers.

2014-04-27
How to price Chinese coffee and boutique coffee

How to price Chinese coffee and boutique coffee

The Pulan Coffee Institute has been in no mood to write anything since the deadline for "falling in love with the cafe" in July, and I feel like my brain has been hollowed out. Recently, there has been a heated discussion about the pricing strategy of coffee in the industry, which has given me some ideas. I am a person who doesn't like clouds and cocoons very much, so it's in my nature to come straight to the point. First of all, satisfy people's basic physiology and convenience.

2015-11-11
Business giants compete to enter:

Business giants compete to enter: "tea" countries set off a battle for coffee market

In January 2014, Tianjin Goubuli Group announced that it had officially obtained the permanent use right of Australia's largest coffee chain brand, Gloria, in China, and the Chinese time-honored Baozi Shop officially crossed the coffee field. In February 2014, Coca-Cola spent 1.25 billion yuan to acquire China Green Mountain Coffee; in September, Coca-Cola officially entered China's ready-to-drink coffee by releasing its first espresso drink, Qiaoya. people's daily online, Beijing

2015-09-18
Starbucks VS McDonald's: who touched whose coffee?

Starbucks VS McDonald's: who touched whose coffee?

McDonald's selling coffee at a high price is just a measure to add a product and make a higher profit. Starbucks coffee with Hamburg and low price promotion can compete with McDonald's in the short term, but it may hurt its strategic positioning. Coffee pope encounters cross-border competition from the king of fast food, and a top contest has opened Starbucks VS McDonald's: who touched whose coffee? ■ Wen / Liu Yong

2015-08-13
The global price of coffee beans affected by drought in Brazil is likely to rise by another 50% this year.

The global price of coffee beans affected by drought in Brazil is likely to rise by another 50% this year.

Photo: Brazil is the world's largest coffee producer, with 17 of the 21 states producing coffee. Brazilian coffee workers are collecting coffee beans on February 16 (Reporter Zheng Yunyang) since it was introduced into Europe via Italy, the smell of coffee has spread to every corner of the world. Production in Brazil, the world's largest coffee producer, has declined in recent years, with coffee prices rising 50% year on year in 2014.

2015-03-03
Research on domestic Coffee Bean Market

Research on domestic Coffee Bean Market

First: the market background of coffee beans, coffee beans have flourished in the Chinese market in recent years, thanks to the rapid promotion and growth of table coffee chains in China, so that siphon coffee (single coffee) has been preached and rooted in various cities and towns in China. Shangdao Coffee and its derivation or imitation of many brands, but also gradually formed the bar technology of the above Island Coffee Coffee.

2014-07-24
How Yunnan Coffee Becomes

How Yunnan Coffee Becomes "Big Coffee"

Just after the frost, Yunnan Pu 'er, Baoshan, Lincang and other major coffee producing areas entered the busiest coffee harvest season. Recently, Yunnan Province Coffee Industry Association held a media meeting in Kunming, revealing that Yunnan coffee production is expected to approach 100,000 tons in the new harvest season. However, because Yunnan coffee does not have a famous brand, resulting in low consumer awareness, trust is not strong,

2014-06-10
How long can Starbucks 'high profits last in our country?

How long can Starbucks 'high profits last in our country?

Recently, Starbucks effect continues to rise, China's cultivation of coffee culture Starbucks is an indispensable subject, there are reports about Starbucks in mainland China's high prices and profit margins as high as 32% caused widespread debate. At the factual level, there are mainly two sets of data as follows. First, Starbucks announced the relevant data for the second quarter of 2013, showing that China/Asia Pacific operating profit

2015-09-07
Introduction to the price and flavor and taste characteristics of Yunnan raw coffee beans in 2016

Introduction to the price and flavor and taste characteristics of Yunnan raw coffee beans in 2016

Hu Lu, vice president of the provincial coffee industry association, said that although the output of this harvest season was lower than expected and the market was relatively depressed, the prospect of Yunnan coffee was still promising. Judging from the current public information, both Pu'er and Lincang plan to stabilize the coffee planting area at about 1 million mu. According to this calculation, the coffee planting area of the whole province will reach 2.8 million mu by 2020.

2016-10-18
The share price has risen sevenfold in three years. Starbucks cooks Golden Coffee.

The share price has risen sevenfold in three years. Starbucks cooks Golden Coffee.

Despite a two-week correction in US stocks, the share price of Starbucks, the world's largest coffee and beverage retailer, bucked the trend, reaching an intraday high of $61.98 on Friday and closing at $61.67. once again set an all-time high for intraday and closing prices. Starbucks shares have risen 27.5% year-to-date, compared with the company in 2008.

2014-06-26
Blue Mountain Coffee purchase Guide the latest market and purchase strategy of Blue Mountain Coffee

Blue Mountain Coffee purchase Guide the latest market and purchase strategy of Blue Mountain Coffee

The Blue Mountain of Jamaica is the highest mountain in the Western Caribbean, with an elevation of 2256 meters, which is dominated by fertile volcanic soil. Rain Water is rich, temperature and sunshine are very suitable for the growth of coffee trees, so the quality of Blue Mountain coffee is outstanding, coupled with a relatively small output, with an annual output of less than 2500 tons. In addition, due to historical reasons (discussed later), the Japanese UCC Company has bought most of the beans, and the price has been high.

2015-11-21
Asian buyers bid for

Asian buyers bid for "sky-high price" rare coffee

There is no most expensive, only more expensive, the sky-high price of coffee in the coffee market is simply stunning, what kind of coffee is so amazing, such a sky-high price? What is the sky-high price? Where did the buyer come from? Don't worry, we'll uncover it for you one by one. According to Taiwanese media, Asian buyers are scrambling to bid for rare coffee on the Internet, which are already available in the market.

2015-09-07
Demand Analysis of Chinese Coffee Industry in 2014

Demand Analysis of Chinese Coffee Industry in 2014

According to China Industrial Insight Network researchers: in late March, coffee harvest is coming to an end in Yunnan Province, which accounts for more than 99% of China's coffee acreage and output. Affected by the international market, after more than two years of "price winter", the purchase price of coffee beans has soared this year, from about 13 yuan per kilogram to about 25 yuan at present.

2014-06-05
The price of coffee in Yunnan is at a low ebb

The price of coffee in Yunnan is at a low ebb

Yunnan coffee has ushered in a new round of harvest season. 17.9 yuan / kg this is the opening price offered by international coffee companies to buy coffee beans locally in Yunnan at the end of November.

2014-07-14
Netizens complained that

Netizens complained that "when coffee is oil", netizens raised prices in more than 10 cities of Starbucks.

A few days ago, some media reported that Starbucks, a US coffee chain, recently raised its prices in 12 cities in China, involving five basic types of coffee, with a price increase of 2 yuan. The reporter learned yesterday that although the price increase did not involve the Guangzhou market, it was noticeable that the price increase was in the downward phase of the international coffee bean raw material market. There are foreign consumers who have raised prices in the mainland for the second time this year.

2014-04-27
Thoughts on the unsalable Coffee beans in Yunnan

Thoughts on the unsalable Coffee beans in Yunnan

For Pu'er farmers, this year's coffee beans keep them awake. In previous years, people are looking for beans, but this year they are looking for people. At the beginning of the year, there were many people who bought, but we didn't want to sell. Now there are few people who want to buy, so we can't find a buyer if we want to sell. Li Xiaozhi, a villager of Kongguang Village, Mangkuan Township, Longyang District, Baoshan City, said in an interview: 90% of the villagers in our village grow coffee beans and grow noodles.

2014-05-30
Case Marketing: perceptual Marketing of Starbucks

Case Marketing: perceptual Marketing of Starbucks

Starbucks' perceptual marketing may tell you how to change the concept of experience economy from product economy to service economy, whether it is traditional manufacturing or emerging Internet service industry. on the other hand, the traditional service industry is being upgraded from service economy to experience economy. We once introduced "experience" in "think Tank Reading".

2015-11-04
The purchase price of coffee beans is expected to rise again.

The purchase price of coffee beans is expected to rise again.

Some time ago, Type C coffee on the New York Futures Exchange rose 17.40 cents / lb a day to 197.78 cents / lb, the biggest increase in 20 years. Affected by this, Hu Lu, deputy secretary general of Yunnan Coffee Industry Association, predicts that the purchase price of Yunnan coffee beans may rise to more than 25 yuan / kg.

2014-05-27
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