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ENJOY Launches Segment Service COFFEE PASS for Independent Boutique Coffee Shop Integration Upstream

ENJOY Launches Segment Service COFFEE PASS for Independent Boutique Coffee Shop Integration Upstream

Back five or six years ago, coffee's role in China's consumer market seemed more like an exotic drink with refreshing functions. In recent years, with the gradual development of people's drinking habits, coffee quality and flavor have gradually become higher than fast food coffee. Still, opening a boutique coffee shop doesn't sound like a solid business. ENJOY NEAR

2016-08-16
Starbucks has the highest pricing in China

Starbucks has the highest pricing in China

Order a cup of coffee in the quiet environment of Starbucks, chat softly with friends, or read a casual magazine, which is a kind of slow life that many white-collar workers and college students love.

2014-07-14
How to pretend perfectly at Starbucks? (list of props attached)

How to pretend perfectly at Starbucks? (list of props attached)

STARBUCKS, which is known as one of the three holy places of petty bourgeoisie (and two are Haagen and Ikea furniture), has always been a favorite of people who install B, and I am excited to write this bad article so that all people can share it. I now have a new level of understanding of the installation of B, people's understanding of things always shows a spiral rising state. Pretending to be B has become a performance art for me.

2015-05-04
Hangzhou petty bourgeoisie and coffee utensils

Hangzhou petty bourgeoisie and coffee utensils

In the eyes of many petty bourgeoisie, coffee is a symbol of fashion and quality life. In my spare time, I grind carefully selected coffee beans, brew coffee ground into powder leisurely in transparent and lightweight glassware, watch the hazy fog slowly rising, and gently smell the mellow and warm breath that accompanies it. The elegant taste of life is released little by little through coffee. But

2014-07-08
The Chinese and American men in Chongqing

The Chinese and American men in Chongqing "drank" more than 300,000 yuan in the coffee shop.

Recently, a man in Shizhu County, Chongqing, not only fell into a beauty trap and was attracted to a coffee shop to spend more than 10,000 yuan, but his bank card was copied and stolen for more than 300,000 yuan. On October 18, a reporter from the Chongqing Times learned from the Chongqing Shizhu police that the police had arrested 15 suspects involved in the case. In August this year, Cui, a citizen of Shizhu County, spent more than ten thousand yuan in a coffee shop through social software.

2016-10-20
German coffee culture

German coffee culture

When it comes to German drinks, we will first think of beer, but we do not realize that coffee is the most popular drink in Germany. According to the survey statistics released by the German Coffee Association in 2010, the per capita coffee consumption in Germany in 2009 was about 150L, exceeding the consumption of beer. In addition, Germans also consumed one-person coffee bags (Kaffee Pad) and coffee capsules (Kaffee Kapsel).

2014-08-26
Nestle Coffee successful Marketing knowledge of Coffee Brand Management

Nestle Coffee successful Marketing knowledge of Coffee Brand Management

Perhaps most of the domestic public's understanding of Nestle coffee comes from its well-known slogan. It started. In fact, many people in the industry are also familiar with one of its classic anecdotes, that is, at the beginning of its birth, Nestle Coffee once caused a sales crisis by overemphasizing the convenience (instant) brought about by its technological breakthrough. The reason is that many housewives are unwilling

2015-08-13
2016 Zoo Coffee ZOO COFFEE layout Development of Korean Coffee style franchise Coffee Industry

2016 Zoo Coffee ZOO COFFEE layout Development of Korean Coffee style franchise Coffee Industry

Promote the diversified development of direct stores and seek to go to Hanhua Road Zoo Coffee (ZOOCOFFEE) recently released a new corporate strategy for 2016. It is reported that Zoo Coffee will close the franchise channel, will not add new franchisees, is limited to regional provincial agents and existing franchisees, and will mainly promote direct stores in the future. In addition, Jin Jianyou, chairman of Zoo Coffee (ZOOCOFFEE), also said that picking

2016-01-20
The Secret in the Label: Deciphering the Name of a Coffee Bean

The Secret in the Label: Deciphering the Name of a Coffee Bean

Why do coffee beans have such long names? Why is coffee divided into single, deep roast and Italian? How is this distinguished? When you walk into a specialty coffee shop or open a website for a specialty coffee bean vendor, you may be confused by the variety of coffee names. Why do coffee beans have such long names? Why is coffee divided into single, deep roast and Italian? How is this divided?

2015-09-25
The platinum rich intelligent coffee machine is easy to clean, but still not smart enough.

The platinum rich intelligent coffee machine is easy to clean, but still not smart enough.

[abstract] although programming timing is practical, it is not flexible enough: if you get up early, you need to activate the coffee machine manually, and if you get up late, the coffee is not fresh. These five coffee machine artifacts drive coffee lovers crazy for how long: 125play: 49 Source: Tencent Video these five coffee machine artifacts drive coffee lovers crazy and turn off automatic play of related albums recommended video: put away the video.

2015-11-24
How long can coffee and brand cross-border mash-up

How long can coffee and brand cross-border mash-up "golden oil" be popular?

Haagen-Dazs sells coffee, McDonald's and KFC are targeting coffee, and Guuci and Hermes have all opened cafes. It seems that coffee has become a panacea for cross-border mash-ups. Through cross-border cooperation, unrelated and non-competitive brands can infiltrate each other and target consumer groups can be integrated, so as to enhance the comprehensive competitiveness of brands. Haagen-Dazs catering in Shanghai

2015-06-10
Development of ILLY Coffee in China

Development of ILLY Coffee in China

Grinding illy we only need (Starbucks) 3 to 5% of the market, and that's a lot. Zhang Guojun, general manager of Italy's illy Group in China, told Global Entrepreneur. Of course, he was talking about the expectations of the illy coffee brand for the Chinese market. Don't simply treat illy and Starbucks as competitors that are completely different from the world's largest American coffee shop chain.

2016-09-20
Coffee Shop Brand Marketing

Coffee Shop Brand Marketing

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc.

2014-05-23
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. Some people say that every literary youth has a dream about a cafe, but reality will say that behind every humble small cafe there is a high-cost investment and may end up with nothing.

2014-12-22
COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

COSTA joins hands with Hualian Group to carve up the Chinese coffee market with Starbucks

The Chinese market has gradually formed the status quo of the confrontation between Starbucks and COSTA, and Hualian Group has real estate resources behind it, so I am afraid that the advantage of COSTA in site selection will gradually appear. The Chinese market has gradually formed a showdown between Starbucks (Special Reading) and COSTA (Special Reading). Hualian Group has real estate resources behind it, so I am afraid that COSTA will have an advantage in site selection.

2016-09-03
Nestle Hute: discovery of Coffee

Nestle Hute: discovery of Coffee "New World" in Yunnan

Hua Honglin, a man from Ninger, has taken the lead in growing coffee for 15 years. Wu, a million Belgian, has been working all the year round: driving a dark green Beijing Gyibug with license plate number Yun J25151, hovering on the mountain road in Pu'er area of Yunnan Province. The airtight car is filled with hot tides peculiar to the tropical mountain monsoon climate, and it usually takes two hours to get to the nearest village, and lonely, repetitive trips are common.

2015-08-07
This company has never produced a product of its own, but it can turn other people's products into gold.

This company has never produced a product of its own, but it can turn other people's products into gold.

On 2016 CES, many traditional home appliance companies have won awards. But their success depends largely on the support of a company that has never produced its own products. The company that can turn stone into gold is called Ella Wulian, an enterprise-class IoT cloud platform service provider based in Silicon Valley, covering the United States, Europe, China and Japan. And I said,

2016-01-11
City dwellers are really good at playing the perfect combination of fashion and coffee.

City dwellers are really good at playing the perfect combination of fashion and coffee.

Come to the bookstore to buy handmade works, drink coffee, come to the market to see the play, you city people really know how to play acronym, used to describe bold, innovative actions. Hangzhou city people who know how to play will not let the endangered bookstore Go Die easily! This year, Hangzhou's private independent bookstores abandoned their previous single image and opened several new stores, gradually becoming a new place for leisure; foreign-style cafes will naturally play.

2015-12-31
Peony Street, a cup of coffee with literature and art.

Peony Street, a cup of coffee with literature and art.

Some people compare Mudan Street to Nanluo Drum Lane in Changchun. This is a place where many young people often hang out, with delicious restaurants, toy shops, cafes, bookstores, all kinds of fashion elements, and occasionally encounter some fresh and personalized gadgets you like, and some strange people and pets have a small yard. Up two steps there is a small terrace made of planks, a tree and so on.

2014-08-01
How many tricks are there in Starbucks' red cups?

How many tricks are there in Starbucks' red cups?

A lot of people are waiting for this day. On Nov. 3, all Wechat stores in China changed to use red paper cups, which are all available on Starbucks moments and on various social networks. The temperature in most cities dropped sharply on this day, and everyone was bored but cheerful to announce the coming of winter. Stores in other countries around the world also replaced the latest ones around this day.

2015-11-13
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