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Yunnan coffee wants to counterattack and compete for pricing power

Yunnan coffee wants to counterattack and compete for pricing power

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2016-08-30
Does Yunnan need a storage system for coffee?

Does Yunnan need a storage system for coffee?

Dehong Hougu Coffee Co., Ltd., the largest coffee enterprise in Yunnan, announced to the outside world that Hougu will be the first to make a harvest quotation, that is, it will be converted into RMB according to the futures price of coffee in New York, minus the transportation expenses. buy Yunnan coffee at a price of no less than 15000 yuan per ton, so that Yunnan coffee is no longer sold cheaply. Over the past 27 years, Yunnan coffee farmers have lost at least 3.4 billion yuan to grow coffee in Yunnan.

2016-09-02
Where will Yunnan Coffee Industry go?

Where will Yunnan Coffee Industry go?

Recently, coffee industry in Yunnan Province has become a hot topic that people pay close attention to. On the one hand, the coffee planting area in Yunnan Province reached a new high of 1.3 million mu; on the other hand, the coffee purchase price of Nestl é in Yunnan fell to nearly 17 yuan / kg, a five-year low. Where will Yunnan coffee industry go? In view of the above, the Yunnan Coffee Association recently held a media meeting to outline

2014-04-27
International giants snap up Yunnan coffee

International giants snap up Yunnan coffee

Yunnan coffee enterprises began to compete with many multinational enterprises for coffee raw materials in a transparent environment.

2014-07-14
Does Yunnan Coffee need Coffee Storage system Coffee News China Coffee Network

Does Yunnan Coffee need Coffee Storage system Coffee News China Coffee Network

Dehong Hougu Coffee Co., Ltd., the largest coffee enterprise in Yunnan, announced to the outside world that Hougu will be the first to make a harvest quotation, that is, it will be converted into RMB according to the futures price of coffee in New York, minus the transportation expenses. buy Yunnan coffee at a price of no less than 15000 yuan per ton, so that Yunnan coffee is no longer sold cheaply. Over the past 27 years, Yunnan coffee farmers have lost at least 3.4 billion yuan to grow coffee in Yunnan.

2016-04-19
The latest report on domestic Coffee: whether Yunnan Coffee needs Storage system

The latest report on domestic Coffee: whether Yunnan Coffee needs Storage system

Dehong Hougu Coffee Co., Ltd., the largest coffee enterprise in Yunnan, announced to the outside world that Hougu will be the first to make a harvest quotation, that is, it will be converted into RMB according to the futures price of coffee in New York, minus the transportation expenses. buy Yunnan coffee at a price of no less than 15000 yuan per ton, so that Yunnan coffee is no longer sold cheaply. Over the past 27 years, Yunnan coffee farmers have lost at least 3.4 billion yuan to grow coffee in Yunnan.

2015-11-23
Blue Mountain Coffee purchase Guide the latest market and purchase strategy of Blue Mountain Coffee

Blue Mountain Coffee purchase Guide the latest market and purchase strategy of Blue Mountain Coffee

The Blue Mountain of Jamaica is the highest mountain in the Western Caribbean, with an elevation of 2256 meters, which is dominated by fertile volcanic soil. Rain Water is rich, temperature and sunshine are very suitable for the growth of coffee trees, so the quality of Blue Mountain coffee is outstanding, coupled with a relatively small output, with an annual output of less than 2500 tons. In addition, due to historical reasons (discussed later), the Japanese UCC Company has bought most of the beans, and the price has been high.

2015-11-21
Yunnan coffee set up its own door to get rid of Nestle and other constraints to seize the pricing power.

Yunnan coffee set up its own door to get rid of Nestle and other constraints to seize the pricing power.

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2014-04-27
Yunnan Coffee Association: unsalable coffee beans are not true.

Yunnan Coffee Association: unsalable coffee beans are not true.

People's Daily, Kunming, April 12 (Reporter Li Guijun) in March this year, the media began to pay attention to the continuous decline in the price of coffee beans in Yunnan, and it is difficult to protect the interests of coffee growers. For a time, the news of unsalable coffee beans in Yunnan aroused social concern. On April 12, the Yunnan Coffee Industry Association held a media meeting in Kunming, where the price of Yunnan coffee beans continued to decline, resulting in unsalable.

2014-04-27
Yunnan coffee has hidden worries under its reputation

Yunnan coffee has hidden worries under its reputation

According to the survey, the current production cost of coffee planting in Yunnan is 13~15 yuan per kilogram. When the purchase price is above 15 yuan, coffee growers still have certain profit space, but compared with investing in other planting industries, the yield is very low.

2014-05-30
Yunnan Coffee wants to compete for pricing Power

Yunnan Coffee wants to compete for pricing Power

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year.

2014-07-14
Yunnan Coffee sets up its own door

Yunnan Coffee sets up its own door

The rapidly expanding coffee industry in Yunnan suffered a cold spell in the market last year.

2014-07-14
The price of coffee is frozen, and industry organizations save themselves.

The price of coffee is frozen, and industry organizations save themselves.

The Yunnan Coffee Industry Association held a media meeting in Kunming a few days ago to report on the current falling prices of Yunnan coffee and the difficult situation of coffee to sell, and the industry association organized to save itself.

2014-05-30
Discussion on the Feasibility of Fair Trade in Yunnan Coffee

Discussion on the Feasibility of Fair Trade in Yunnan Coffee

Fair trade is a non-traditional trade method that improves the living conditions of small-scale producers and provides opportunities for sustainable development for disadvantaged producers in a short period of time. In recent years, fair trade system has been gradually perfected, forming a fair trade policy based on producer and recognition.

2014-05-29
International prices of raw coffee beans continue to decline.

International prices of raw coffee beans continue to decline.

According to the head of the Yunnan Coffee Industry Association, the current futures price of coffee in New York remains between 110 cents and 115 cents per pound. Compared with this price, the purchase price of Yunnan coffee is not expected to exceed 15 yuan per kilogram. Once it is less than 15 yuan, it means that a year's hard work of farmers will be wasted.

2014-05-29
Yunnan coffee beans copy the history of

Yunnan coffee beans copy the history of "Pu'er Tea style"

Once best-selling coffee beans, in Yunnan Province, which accounts for 98% of the country's output, fell into the awkward position of being difficult to sell overnight. Coffee growers from selling and hoarding, to selling at low prices, and then to Nestl é suspending acquisitions, once the coffee planting craze, gradually sobered up because of this sudden stop, a reflection on the coffee industry in Yunnan has more practical significance. N

2014-06-26
Italian coffee machine to guide the purchase of common domestic Italian coffee machine Italian blending of blue mountain flavor

Italian coffee machine to guide the purchase of common domestic Italian coffee machine Italian blending of blue mountain flavor

Brand / model producing area heating boiler volume water pump type available water source cooking head type and handle / powder bowl price range popularity Lanchio Silvia Italian single boiler 0.3L vibration pump water tank professional handle 58mm powder bowl about 4300 Nova Oscar Italian mother boiler 1.5L vibration pump water tank professional handle 58mm powder bowl about 5000

2016-07-13
Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

Yunnan coffee wants to counterattack and fight for pricing power to get rid of the restriction of Nestle and other giants.

From 390000 mu five years ago to 1.3 million mu in 2012, the rapidly expanding Yunnan coffee industry suffered a cold spell in the market last year. First, at the beginning of last year, the international giant Nestl é announced that it would stop the acquisition, which triggered a panic sell-off of Cannons. At the end of last year, the purchase price of coffee beans fell to a five-year low, approaching the planting cost line. A reporter from Yangcheng Evening News has been investigating in Yunnan over the past few days and found that

2016-03-16
How Yunnan Coffee Becomes

How Yunnan Coffee Becomes "Big Coffee"

Just after the frost, Yunnan Pu 'er, Baoshan, Lincang and other major coffee producing areas entered the busiest coffee harvest season. Recently, Yunnan Province Coffee Industry Association held a media meeting in Kunming, revealing that Yunnan coffee production is expected to approach 100,000 tons in the new harvest season. However, because Yunnan coffee does not have a famous brand, resulting in low consumer awareness, trust is not strong,

2014-06-10
The price of coffee beans in Yunnan has plummeted. Nestle's acquisition has exploded.

The price of coffee beans in Yunnan has plummeted. Nestle's acquisition has exploded.

Pay attention to the unmarketable coffee beans in Yunnan Pu'er: the price of coffee beans has plummeted in a village. Friends who are used to drinking coffee know that several major brands of coffee are concentrated overseas, according to data from the United States Department of Agriculture. Brazil ranks first in global production with 54500 bags, Vietnam ranks second in the world with a total output of 18725 bags, and Colombia ranks second in the world with a total output of 18725 bags.

2014-04-27
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