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Grass-roots vs Tuhao: how can entrepreneurial coffee survive?

Grass-roots vs Tuhao: how can entrepreneurial coffee survive?

How popular is starting a business? Just go to Entrepreneurship Street for coffee! And when the cafe itself has become a start-up project, it is necessary to pay attention to origin and play! But in the final analysis, it is still a story that sells stories. Coffee always moistens the throat when telling stories. (article by Zhang Shule) published in "sales and Market"

2015-08-19
The choice of coffee beans starts with a taste.

The choice of coffee beans starts with a taste.

When many books introduce how to choose coffee beans, they mostly ask to look at the beans, smell the beans, touch the beans and even bite them. although these are important, the prerequisite is whether the taste of coffee roasting is suitable for you. Each roasting stage will vary according to the roaster's understanding of coffee roasting, and the roasting hand will be adjusted for cost considerations.

2014-08-18
Xiaomi is also mixed with coffee Lei Jun and Li Ruxiong will start selling start-up coffee in Chengdu this month.

Xiaomi is also mixed with coffee Lei Jun and Li Ruxiong will start selling start-up coffee in Chengdu this month.

Lei Jun and Li Ruxiong de Chengdu Venture Cafe is located in Deyuan Town, Pixian County, with an initial investment of 20 million yuan on Hongqi Avenue, with an area of about 3000 square meters. Within six months of opening in mid-April, it has expanded to 5 Guanggu Lu Lane capital buildings. Wuhan people are all too familiar with it. In this secluded alley on the back of the building, it runs a different coffee shop called Guanggu Venture Coffee. say

2015-04-13
Starbucks innovative Management starts a New Mode of Music + Coffee

Starbucks innovative Management starts a New Mode of Music + Coffee

Perhaps we did not expect that it was a chain coffee shop that announced the end of the recording industry and the rise of the winner online streaming media. For busy modern people, coffee shops are increasingly becoming the third space between work and life. Taking a nap, talking, dating, or working overtime with a coffee shop may just be in love with the music, and vice versa. By selling C in the store

2015-05-25
The Myth of Fine Coffee (3)

The Myth of Fine Coffee (3)

I spent a lot of time writing words that seemed to be on other people's stations for only one purpose-coffee is not just what you think it is.] Most of the time we indulge in narcissistic delight, such as the word "boutique coffee" on the signboard. When we open the shop every day, we will involuntarily shudder that I use the best beans.

2014-09-01
Start a Cafe from scratch: start a New Store

Start a Cafe from scratch: start a New Store

The first "green time" of the opening of a cafe is what we call the start-up of a new store.

2014-06-10
To be a coffee person, start by choosing a cup.

To be a coffee person, start by choosing a cup.

If you have more choices, your friends' selective difficulty will break out, especially in Libra. When it comes to the big problem of choosing a coffee cup, it's just too confusing. So the question is, which one is better at picking a cup? [Penang Coffee] to help. From size, drinking method, feelings to health, choose a coffee cup to make it easy! The sizes of coffee cups are generally divided into three types: small

2015-06-10
Throw away the coffee and start the day healthier in these ways

Throw away the coffee and start the day healthier in these ways

Every day, no matter how mental you are, you are used to starting your day with a cup of coffee. Have you ever thought that this is actually a very bad habit? There are many other options for starting a day's work life, even if they are healthier than coffee. Let's throw away the coffee and start the day healthier in these ways. We all know the benefits of morning exercise in mini yoga, but

2015-08-04
Throw away the coffee and start the day healthier in these ways

Throw away the coffee and start the day healthier in these ways

Every day, no matter how mental you are, you are used to starting your day with a cup of coffee. Have you ever thought that this is actually a very bad habit? There are many other options for starting a day's work life, even if they are healthier than coffee. Let's throw away the coffee and start the day healthier in these ways. We all know the benefits of morning exercise in mini yoga, but

2015-08-25
Start a business in the garage cafe 200 teams huddled in the garage

Start a business in the garage cafe 200 teams huddled in the garage

The APP earns an average of $40 a day, and the artist is borrowed from the next table. Wangwang is a post-80s generation who came to Beijing to start a business. his team consists of two people who are engaged in mobile game development projects. Unlike ordinary entrepreneurs, Wangwang does not work in an office building, but in a cafe. The name of this cafe is Garage Coffee, which is one of the earliest start-up coffee in Zhongguancun.

2015-10-28
How to drink coffee is healthy? Start by choosing coffee beans.

How to drink coffee is healthy? Start by choosing coffee beans.

Many people have the habit of drinking a cup of coffee in the morning before starting the day's work, and many studies have shown that drinking coffee is good for the body, but it depends on how to drink coffee in order to give full play to the benefits of coffee. Starting with the selection of coffee beans, inferior coffee beans will be contaminated with pesticides and mycotoxins, which will not decompose during baking, but will inhibit the immune system and cause.

2015-10-22
Starbucks' success is not just about coffee.

Starbucks' success is not just about coffee.

Since entering China in 1999, Starbucks has set off an upsurge of drinking coffee. Wherever the trend goes, Starbucks is strong, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou, Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs at Starbucks Greater China, Starbucks successfully boosted the coffee market in China, where tea culture prevails.

2015-03-23
Starbucks' success is not just about coffee.

Starbucks' success is not just about coffee.

Since entering China in 1999, Starbucks has set off an upsurge of drinking coffee. Wherever the trend goes, Starbucks is strong, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou, Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs at Starbucks Greater China, Starbucks successfully boosted the coffee market in China, where tea culture prevails.

2015-05-11
Caf é Entrepreneurship trend College students crowdfunding to open a coffee shop

Caf é Entrepreneurship trend College students crowdfunding to open a coffee shop

What is crowdfunding? It's getting cold. I want to eat hot pot at home. Ask five people to call one by one: the first one buys some food on the way, saying that he is short of vegetables; the second one buys some noodles and says he needs noodles; the third buys some frozen bean curd balls and says he is short of this; the fourth buys some wine and says he is short of wine; the fifth buys some hot pot ingredients, but this is not enough. If you are worried about not enough mutton, you will buy some more on the way.

2015-02-02
Would you like to open a coffee shop? A plan to start a caf é

Would you like to open a coffee shop? A plan to start a caf é

If there is no attraction of coffee flowers, I will not enter the cafe; if there is no sense of achievement in making coffee, I will not persist until now; if coffee is not closely related to life, I will not pursue myself. Coffee changed me. I have forgotten how I fell in love with coffee, perhaps because I was intoxicated with the romantic pleasure of drinking coffee, or because I always wanted to pursue it.

2015-09-06
Time to stop baking at the beginning of baking

Time to stop baking at the beginning of baking

When will you stop baking? when will you stop baking? It can be judged from the following points: 1. Color of coffee beans: because coffee beans show different colors when roasted to different degrees, color becomes the most commonly used basis for baking depth. This method can be applied to most coffee beans, but some coffee beans are more special. For example, the color of Kenya beans will be better than the average.

2015-11-02
Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
3W Coffee Zheng Huande: mobile Internet Entrepreneurship Environment is very mature

3W Coffee Zheng Huande: mobile Internet Entrepreneurship Environment is very mature

Maybe you all know that 3W Coffee is mainly Beijing Zhongguancun 3W Coffee. Now there is also a second store in Shenzhen. In the North District of Science and Technology Park, the incubator started business in 2013, incubating 19 projects, 14 received investment, and the cumulative investment exceeded 40 million. Laguogu.com is also in our incubator, the business has already reached the Shenzhen side, and the Shenzhen incubator is recruiting the first phase of the entrepreneurial group.

2014-10-24
Coffee Common Sense How to Choose Quality Coffee Ingredients

Coffee Common Sense How to Choose Quality Coffee Ingredients

At first, I want to taste black coffee. For those who are not used to it, there are always some obstacles in their hearts to overcome. The black soup in front of them constantly reminds people of the bitter taste of good medicine. I don't know how sour and bitter the mouth is. It is recommended that people who have just begun to learn to taste coffee have several ways to enter the world of black coffee. These methods can make you very happy to experience the beauty of black coffee.

2015-05-19
In the era of Cafe Entrepreneurship, Entrepreneurship Coffee enters the era of Free

In the era of Cafe Entrepreneurship, Entrepreneurship Coffee enters the era of Free

Speaking of Zhongguancun Entrepreneurship Street, what is your first impression? The start-up coffee with garage coffee, 3W coffee and Binggo coffee all over the block has undoubtedly left the deepest impression. And just at the north entrance of this entrepreneurial street, a new entrepreneurial cafe has opened. The area of this entrepreneurial cafe called Juchuang Space is not large, but it is crowded with young entrepreneurs planning their own.

2015-03-17
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