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Our coffee shop: leave unforgettable memories in this life

Our coffee shop: leave unforgettable memories in this life

4000 yuan incompetent what? You can buy a house of less than 1 square meter, and a trip abroad may only be enough to get a half-way ticket. But 4000 yuan can be the boss. In Xi'an, a post-80s girl named Ma Lin led each person to invest 4000 yuan to open our coffee shop on the Internet. Can her wishful thinking come true? What is interesting is that in an era when everyone says financing is difficult

2015-09-10
Where should China's coffee industry go at the crossroads?

Where should China's coffee industry go at the crossroads?

Yunnan net (Reporter Fang Min) China's coffee industry has been under the crackdown of foreign multinational corporations. If foreign companies own a general term and use it as a special commodity name, then large companies like Nestl é, you only need to sit and collect coffee shop partner infringement fees, and China's coffee industry will never rise to prominence. When an industry develops to a certain stage, the public

2014-07-25
Fair Coffee

Fair Coffee "We want a reasonable price"

There are only two kinds of coffee: fair Coffee and unfair Coffee. Unfortunately, it is "unfair coffee" that is flooding the international coffee market. Although the price of cappuccino has been on the rise, the price of coffee beans has been on the rise in the past 10 years.

2014-06-05
Why Starbucks closed after 10 years Why is the coffee shop no longer popular?

Why Starbucks closed after 10 years Why is the coffee shop no longer popular?

Ten years ago, Shaoxing's first Starbucks coffee shop opened on Jiefang Road in Yuecheng District. On the evening of February 28 this year, after completing its last day of business, the Starbucks store closed its doors. What made this old coffee shop close? Will there be new Starbucks around here? Our newspaper news deep breath column reporter conducted an investigation. Starbucks Jiaye's Last Supper

2015-03-04
Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

Instant Coffee Market Growth Slows, Nestle Lacks High Growth Potential

What about the world's largest food retailer, which is slowing down the instant coffee market, lacks brands with high growth potential and struggles to integrate with local companies? Nestle, the world's largest food company, has tasted the bitter taste of coffee in the Chinese market. Five years later, Nestle replaced the full package of instant coffee. The classic coffee color was replaced with a bright red, and the salesman did so

2016-07-14
Barista profession is becoming a new favorite in China. China's emerging coffee industry

Barista profession is becoming a new favorite in China. China's emerging coffee industry

China is the hometown of tea, for many years, Chinese people have been accustomed to drinking tea and studying the world of tea culture. However, with the exchange of East and West cultures, more and more people began to drink cappuccino, latte and other kinds of coffee, but also began to pay attention to coffee culture. In just a few years, coffee shops have sprung up all over the country, opening up the Chinese coffee market.

2015-10-23
What should Nestl é, the world's largest food retailer, do when it is stuck in China?

What should Nestl é, the world's largest food retailer, do when it is stuck in China?

With slow growth in the instant coffee market, lack of brands with high growth potential and difficult integration with local companies, what should the world's largest food retailer do? Nestle, the world's largest food company, has tasted the bitterness of coffee in the Chinese market. After a lapse of five years, Nestl é has replaced the full package of instant coffee. The classic brown color was replaced with bright red, and the salesman did so.

2015-08-24
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
Many people Cafe transfer: how should crowdfunding Cafe be managed?

Many people Cafe transfer: how should crowdfunding Cafe be managed?

Internet thinking has brought crowdfunding craze. The reason for the lack of healthy operation of many crowdfunding cafes is that they have too many shareholders, chaotic management and unclear powers and responsibilities. How to manage a crowdfunding cafe 141 partners of many cafes began to transfer their cafes, although it is an unsuccessful case, but the experience is worth thinking about. Experience for more than a year

2015-11-04
History of introduction and expansion of Coffee in China in the early stage of Coffee Development (5)

History of introduction and expansion of Coffee in China in the early stage of Coffee Development (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2015-03-09
History of introduction and expansion of Coffee in early China (5)

History of introduction and expansion of Coffee in early China (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2015-04-28
Coffee planting History of Coffee introduction and expansion in China in the early stage (5)

Coffee planting History of Coffee introduction and expansion in China in the early stage (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2014-10-14
The History of Coffee introduction and expansion in China in the early stage (5)

The History of Coffee introduction and expansion in China in the early stage (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2014-12-01
[JMedia] the coffee in Zhongguancun Entrepreneurship Street is cold and there is no way out.

[JMedia] the coffee in Zhongguancun Entrepreneurship Street is cold and there is no way out.

Only those who are rooted in the street know that the cold wind is blowing under the lively appearance of Zhongguancun Venture Street. The impact of capital winter on Entrepreneurship Street is obvious, but it is still Yan'an for entrepreneurs all over the country. For entrepreneurs, there is no way out. In this 220-meter street, life and death are staged alternately, dreams and reality knead the face of an era. 1. Deserted and deserted

2015-12-07
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Marketing plan for the whole process of roasting coffee

Marketing plan for the whole process of roasting coffee

Abstract: Han Jiangmin Yunnan Shengbao Biotechnology Development Co., Ltd. Abstract: one of the three major drinks in the coffee world, a product of western culture, is indeed a household name in China, with a very far-reaching and special historical background and practical significance. Yunnan has a long history of growing coffee. Today, Yunnan accounts for more than 80% of the coffee grown in China. Two years of the company

2014-07-26
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