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Starbucks

Starbucks "Foreign Brand" misread by Chinese people

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-06-11
People in Chongqing are not afraid of spicy coffee. Do you dare to drink it?

People in Chongqing are not afraid of spicy coffee. Do you dare to drink it?

When it comes to coffee, people will think of Blue Mountains, Colombia, Italy, etc., no matter how rich or weak the taste is, mellow and smooth is what they have in common. Recently, in the Guanyinqiao business district in Jiangbei District, there is a coffee company that sells coffee with a spicy taste.

2014-05-26
Do you dare to drink a kind of

Do you dare to drink a kind of "spicy coffee"?

When it comes to coffee, people will think of Blue Mountains, Colombia, Italy, etc., no matter how rich or weak the taste is, mellow and smooth is what they have in common. Recently, in the Guanyinqiao business district in Jiangbei District, there is a coffee company that sells coffee with a spicy taste.

2014-06-10
Hawaiian Kona Coffee Flavor and taste introduction to boutique coffee beans in the manor area

Hawaiian Kona Coffee Flavor and taste introduction to boutique coffee beans in the manor area

Kona coffee is grown on the slopes of Mauna Roa volcano on the southwest coast of Hawaii. In terms of flavor, Kona beans are closer to Central American coffee than Indonesian coffee. Its average quality is very high, carefully handled, medium texture, good sour taste, very rich flavor, and fresh Kona coffee is extremely fragrant. If you think your coffee is too thick and African

2016-08-25
You'll never find a smaller bean grinder.

You'll never find a smaller bean grinder.

Two days ago, a message about the launch of a new product caused a lot of repercussions in moments: a coffee machine that has created a sales myth in Japan will officially go on sale in China on the 20th. The new mini automatic bean grinder has sold 200000 units in Japan in the past six months. You know, only 600000 household coffee machines are sold in Japan in a year.

2015-10-23
Guanggu, a post-80s boy, runs a personality coffee shop.

Guanggu, a post-80s boy, runs a personality coffee shop.

Regardless of the size of the goal, one should constantly give himself a goal and find a way to get what he wants. This is the motto of Huang Xiaosong, the post-80s owner of Coffee Wing Coffee Restaurant in Guanggu Walking Street. That's what he said and what he did. Nurtured by his business father, he had business acumen from an early age. He started a business many times in college, and after graduating from university, he relied on his own business.

2014-10-25
Coffee common sense many drinks in the United States are Starbucks coffee fast food.

Coffee common sense many drinks in the United States are Starbucks coffee fast food.

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-05-04
Coffee consumption, lack of professional attitude American Fine Coffee Association coffee network

Coffee consumption, lack of professional attitude American Fine Coffee Association coffee network

Either holding coffee in the best posture click a fashionable bourgeois crowd, or a cup of coffee sitting for a long time temporary office staff reporter investigation found that at present in Jinan coffee shop consumption, mostly for a cup of drink, few people pay attention to coffee itself, as well as the skills of technicians. Most baristas move from waiters to Gao Wei, this 26

2016-04-19
Is it possible to start a collective micro-business in a cafe with more than 100 owners?

Is it possible to start a collective micro-business in a cafe with more than 100 owners?

It was not the first time for everyone to raise money to open a coffee shop in Dalian. Last year, a similar situation occurred in many big cities, including Beijing, Shanghai and Guangzhou. However, recently, news of poor operation has been reported from "many cafes" scattered in various places, and some stores have even been listed for sale. This can not help but make people worry, is our "many people Cafe" in Dalian all right?

2014-05-23
Interview with CAFFE PASCUCCI Italian barista: why do I love Italian coffee

Interview with CAFFE PASCUCCI Italian barista: why do I love Italian coffee

Editor's note: on May 14, a series of photos sent back by the International Space Station made headlines around the world for Italian astronaut Samantha Kristofletti. Samantha pours a bag of authentic espresso from an espresso machine on the International Space Station. Since then, the International Space Station has bid farewell to instant coffee, and Samantha has also become a concentrated coffee during orbital flight.

2015-08-18
The pattern Beautiful Man in Chinese Coffee Market-- Italian Coffee Bean Chinese Coffee Market

The pattern Beautiful Man in Chinese Coffee Market-- Italian Coffee Bean Chinese Coffee Market

After entering the 21st century, with the rapid development of China's economy, people's quality of life is constantly improving, drinks are becoming increasingly diversified, and the habit of drinking coffee has gradually become a fashion among Chinese people. Statistics show that more than 8 million tons of coffee beans are sold worldwide every year, of which China accounts for about 1x20 of the market sales. Some analysts pointed out that the consumption of coffee in China will continue at an annual rate.

2016-03-14
Alfred Peet, the godfather of the modern boutique coffee movement

Alfred Peet, the godfather of the modern boutique coffee movement

Coffee master Alfred Peet (1920-2007) in the field of boutique coffee, everyone knows him. He led the United States to get rid of the stigma of cowboy coffee (or dishwashing water coffee) and became the first person in a big country of fine coffee. He died on August 29th, when the major media in the United States, such as the New York Times and the Washington Post, published memorial articles.

2015-03-13
Alfred Peet, the godfather of the modern boutique coffee movement

Alfred Peet, the godfather of the modern boutique coffee movement

Coffee master Alfred Peet (1920-2007) in the field of boutique coffee, everyone knows him. He led the United States to get rid of the stigma of cowboy coffee (or dishwashing water coffee) and became the first person in a big country of fine coffee. He died on August 29th, when the major media in the United States, such as the New York Times and the Washington Post, published memorial articles.

2015-10-16
What coffee consumption lacks most is a professional attitude.

What coffee consumption lacks most is a professional attitude.

Gao Wei teaches students to bake raw coffee beans reporter Guo Yao photographed students practicing coffee flower drawing reporter Guo Yao photographed by our reporter Sun Shuang, either a fashionable petty bourgeoisie holding coffee and posing for the best, or a temporary office worker who sat for more than half a day with a cup of coffee, the reporter found that most of the people currently spending in Jinan cafes are for a drink, and there are very few.

2015-11-25
The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

The present situation of domestic Cafe: talking about the five postures of the Transformation of Independent Cafe

With the approach of winter, many independent cafes have begun to shout coldly: in Guangzhou, 70% of cafes are losing money; in Xiamen, which has the highest density of cafes in China, less than 30% of the 2000 cafes are profitable; Hangzhou is in a model of 30% profit, 40% flat, and 30% loss profit, mostly by chain giants that can make a lot of money by volume, independent cafes are not.

2015-12-07
When the cafe has a tolerant heart, coffee and culture

When the cafe has a tolerant heart, coffee and culture

A novel lasted five years and was finally completed in this humble cafe, where the dream of a woman in poverty quietly spread her wings. In the small town of Edinburgh in Scotland, there is a cafe called Nicholson, which remained unknown in the 1990s. Although Europeans have a preference for coffee, like the Austrian writer Zwei

2015-08-12
Hong Kong Coffee Tide more and more coffee drinkers in Hong Kong in recent years

Hong Kong Coffee Tide more and more coffee drinkers in Hong Kong in recent years

Ma Jiewei (Hong Kong) there are more and more coffee drinkers in Hong Kong in recent years. I'm one of them myself. Having patronized the coffee shop Colour Brown for many years, I not only became a regular customer, but also got to know the young owner Edwin. He loved coffee, studied it carefully, and quit his job to start a business. Over the past few years, great achievements have been made, the quality of coffee is excellent, and efforts have been made to promote coffee culture and establish Hong Kong coffee.

2015-10-29
Jamaica Coffee Flavor Silver Mountain Manor Jamaica Coffee Region Introduction Jamaica Blue Mountain Coffee

Jamaica Coffee Flavor Silver Mountain Manor Jamaica Coffee Region Introduction Jamaica Blue Mountain Coffee

Jamaica is an Indian word meaning island of springs. In 1962, the Queen of England awarded Jamaica the coat of arms, a coat of arms with a red cross on a white ground. The red cross symbolizes Jamaica people's belief in Christianity and Catholicism. Five golden pineapples hang down and are distributed in the square and intersection of the cross, showing that Jamaica's planting industry is developed. A green crocodile lies on top of the national emblem;

2016-07-27
Boutique coffee costs only 9.9 yuan. is it messing up or breaking it up?

Boutique coffee costs only 9.9 yuan. is it messing up or breaking it up?

Since entering the Chinese market, as a refreshing functional drink, the price of boutique coffee has reached a world wide. But things seem to be changing. Three years ago, Seesaw, founded in Shanghai, brought down the price of boutique coffee to 25 yuan, which caused controversy in the industry. now, as a troublemaker, Never Coffee in Beijing has reduced the price of its boutique coffee to 9.9 yuan.

2016-10-12
The smallest bean grinder the most convenient bean grinder in Japan

The smallest bean grinder the most convenient bean grinder in Japan

Two days ago, Gaotai Electric Appliances entered the high-end market of Chinese household coffee machines with a new mini automatic coffee grinder. A message about the launch of a new product has caused a lot of repercussions in moments: a coffee machine that has created a sales myth in Japan will be officially put on sale in China on the 20th. This new mini automatic bean grinder has created 20% in Japan in the past six months.

2016-05-06
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