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Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Mobile social marketing model is flexible, accurate and interactive, which makes the target of the audience more accurate and information transmission more accurate. The use of mobile terminal platform marketing has become an important means of enterprise marketing in the era of mobile Internet. But it's not IT brands like Google and Microsoft that do the best mobile social marketing, but Starbucks, which sells coffee. Top 100 Starbucks with the highest social media participation

2015-12-29
World pull Coffee Competition Italian Coffee blending Competition

World pull Coffee Competition Italian Coffee blending Competition

The World World Latte Art Championship (WLAC) is a competitive platform that focuses on artistic expression. Baristas are required to complete the required links of the competition. The classic collocation of espresso and milk shows the barista's creative design on the surface. The competition works will be judged from the aspects of beverage taste, pattern stability and pattern innovation. Ranking

2016-06-24
Italian coffee latte cappuccino flower contest

Italian coffee latte cappuccino flower contest

The World World Latte Art Championship (WLAC) is a competitive platform that focuses on artistic expression. Baristas are required to complete the required links of the competition. The classic collocation of espresso and milk shows the barista's creative design on the surface. The competition works will be judged from the aspects of beverage taste, pattern stability and pattern innovation. Ranking

2016-06-13
APP, the world's first robotic arm coffee phone in Hong Kong, issues orders over a long distance.

APP, the world's first robotic arm coffee phone in Hong Kong, issues orders over a long distance.

Cafe X entered the Science Park six months ago to replace human coffee with a robotic arm. Chinanews.com, Aug. 19 / PRNewswire-FirstCall-Asianet /-- according to a report in Hong Kong's Ta Kung Pao, the Hong Kong Science Park Company exhibited the innovations and inventions of the members of the technology entrepreneurship and cultivation program in the park on the 18th, including the world's first mechanical instant coffee station Cafe X, which uses mobile phone Apps to buy coffee over a long distance.

2015-08-20
1895 Entrepreneurship Coffee unveiled in Tianjin University

1895 Entrepreneurship Coffee unveiled in Tianjin University

A few days ago, 1895 Entrepreneurship Coffee, the first start-up coffee in China operating in colleges and universities and with the service capability of the whole industry chain of "seed stage-incubator-Accelerator", was unveiled in Tianjin University.

2014-07-24
Dunkin' Donuts, the pioneer of coffee culture innovation

Dunkin' Donuts, the pioneer of coffee culture innovation

Since it produced its first cup of coffee in 1950, DunkinDonuts has quickly won the favor of the American people and occupied the commanding heights of the coffee market. Fifty years later, DunkinDonuts coffee has become world-famous, with global sales of 1 billion cups per year and 47 cups per second, ranking first in US coffee sales for two consecutive years in 2006 and 2007. November 2008, DunkinDonuts

2014-05-28
Move the cafe into the bank

Move the cafe into the bank

Waiting for business in a bank seems inevitable, but now you can sit and wait with a dialing system. If the environment were more elegant, wouldn't it be better to provide a cup of coffee or several magazines? In fact, it will not be long before Dongguan will have such a "coffee bank" model.

2014-05-27
Starbucks + Yoshinoya +7-11 = full-time convenience store

Starbucks + Yoshinoya +7-11 = full-time convenience store

Founded in 2011, Full-time Convenience opened hundreds of stores in Beijing in just four years, approaching the boss 7-11; its second-generation stores pioneered the introduction of drinks and fast food systems into conventional convenience stores, subverting people's understanding of traditional convenience store formats and achieving good results. It presents a unique convenience format for consumers, and explains the needs of this era with a new revolution.

2015-05-12
The Survival Logic of like shit Coffee

The Survival Logic of like shit Coffee

August 29th is a big day for Puyahong. On this day, Yunnan Zhonghe Coffee Co., Ltd., which he had operated for many years, landed in the Shanghai Stock Exchange Center and became the first Chinese coffee industry company to be successfully listed on the Shanghai Stock Exchange. In China, agriculture is generally regarded as a weak industry. For a long time, agricultural products (000061, stock bar) have low added value and low remuneration for agricultural production.

2014-09-09
Starbucks new drink: peanuts, cocoa fragments, Frappuccino.

Starbucks new drink: peanuts, cocoa fragments, Frappuccino.

Starbucks, which is unremittingly innovative in its products, has recently put forward the slogan of "you can match the new taste" and launched two specially developed innovative products: peanut mocha star cappuccino and peanut cocoa fragment star cappuccino. What will happen when peanuts meet Frappuccino?

2014-08-11
The pioneer of coffee culture innovation the magical cultural origin of coffee

The pioneer of coffee culture innovation the magical cultural origin of coffee

Since it produced its first cup of coffee in 1950, DunkinDonuts has quickly won the favor of the American people and occupied the commanding heights of the coffee market. Fifty years later, DunkinDonuts coffee has become world-famous, with global sales of 1 billion cups per year and 47 cups per second, ranking first in US coffee sales for two consecutive years in 2006 and 2007. November 2008, DunkinDonuts

2015-06-18
It takes 11 years to build a 300 billion coffee bean market.

It takes 11 years to build a 300 billion coffee bean market.

More than a decade is long enough for an enterprise, but a little short for an industry. Although the young people in the restaurant have changed a whole generation, it is still in the stage of growth in the field of flower houses or caf é restaurants. Zheng Jinyan said: although this market is young, but the growth is very good, we are now laying out the national market, in the second and third line

2016-10-24
The advantage of joining Kulang Coffee is obvious.

The advantage of joining Kulang Coffee is obvious.

Do you want to invest in the coffee project? Kulang Coffee to join the project, is undoubtedly a good choice for many people to start a business, such a project, really different from the general project, Kulang coffee after the market strict test, fame is very great. Do you want to invest in the coffee project? Kulang Coffee joining project is undoubtedly a good choice for many people to start their own business. such a project is really different from ordinary projects.

2014-07-12
Observation on the rise of domestic roaster at Shanghai International Hotel supplies Exhibition

Observation on the rise of domestic roaster at Shanghai International Hotel supplies Exhibition

At this year's Shanghai International Hotel supplies Exhibition, there are two trends worth paying attention to. One is that the heat of coffee roasting has increased year by year, and this year has ushered in an outbreak, and the other is the sudden rise of domestic roasters. First of all, we are concerned that most coffee equipment manufacturers and high-end raw bean manufacturers show off their own coffee roasters, which was rare three years ago. Secondly, the country

2015-04-11
The coffee vending machine that became popular in Shanghai World Expo.

The coffee vending machine that became popular in Shanghai World Expo.

Wouldn't it be a bit "cool" if an automatic beverage machine doesn't need to put a coin or swipe a card, but just put the phone in the sensor area and swipe it, and a cup of fragrant coffee will be delivered automatically?

2014-06-09
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Barista mentality requirements

Barista mentality requirements

Barista is a traditional new profession. With the continuous development of society and the increasing prosperity of the catering industry, more and more people begin to work in the coffee industry. However, with the continuous progress of society and the rapid development of economy, the competition among the coffee industry intensifies, and the professional ethics of the food industry is becoming more and more important and urgent at this time, as qualified baristas in the new era.

2014-08-28
Coffee bean production decreases Central America is badly hit by coffee rust

Coffee bean production decreases Central America is badly hit by coffee rust

Currently, 13 of El Salvador's 14 provinces are affected by coffee rust. A similar situation has occurred in Nicaragua, where small farmers have been hit hard by coffee rust. In Central America, especially Costa Rica, Honduras and Guatemala, coffee rust was successfully controlled within two years through innovative coffee cultivation, pruning and proper fertilization.

2015-03-02
A detailed explanation of Coffee knowledge

A detailed explanation of Coffee knowledge

Latte Art is a unique expression of espresso, a change made on the original cappuccino or latte. The most important feature that can be called pull flower art is that professional BARISTA will constantly innovate different patterns to please customers and reflect their own professional accomplishment. Of course, perfect ESPRESSO and steamed milk are the basic principles of pull flower. The content of the demonstration is three branches and leaves.

2014-09-23
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