The High Energy Lab invited several caffeine lovers to blindly test freshly ground coffee in three foreign convenience stores. In 2005, Japan's NHK TV produced a documentary entitled "the desire to capture 1.3 billion people, the Battle of Chinese supermarkets." Ten years ago, foreign convenience stores such as Lawson, the whole family and 7-Eleven began to compete on a large scale with local brands such as Haode, Kede and Kuaike in Shanghai.
2015-08-05 Coffee blindness comparison foreign capital convenience store fresh mill which one?Photo / Lin Qingqing began this year, freshly ground coffee, which has appeared in prominent positions in chain convenience stores in first-tier cities, has attracted people's attention. Is this convenience store coffee worth drinking, which only requires chain coffee at a price of about 1 stroke 3? How to quickly and professionally choose a convenience store coffee worth drinking? As the product of automatic coffee machine and unified distribution of coffee beans, Yangcheng Evening News reporter invited to the industry.
2015-08-21 Convenience store coffee worth drinking.From refreshing drinks to the symbol of romantic culture, coffee has deeply influenced the way of life of the Chinese people who take tea culture as the tradition. Although the third wave of coffee the wave of fine coffee has sprung up in western society as early as 10 years ago, fine coffee has gradually become familiar to the domestic public with the help of new media in the past two years. Boutique cafes no longer emphasize the romance of the atmosphere, but also pursue quality coffee.
2015-01-12 Cafe recommendation Shanghai boutique introduction pick-me-up expectation romance culture symbolStarbucks coffee brand extension of the successful model of enterprises to create famous brands, brand-name enterprises. The emergence of famous brands is by no means easy, it requires the efforts of one or even several generations of enterprises, and requires all aspects of conditions. Famous brand can produce great influence, cohesion and attraction, and provide a strong driving force for the development of enterprises, which can be called the internal extension effect of famous brand. Just take a look.
2014-08-04 Coffee shop operation Starbucks successStarbucks coffee brand extension of the successful model of enterprises to create famous brands, brand-name enterprises. The emergence of famous brands is by no means easy, it requires the efforts of one or even several generations of enterprises, and requires all aspects of conditions. Famous brand can produce great influence, cohesion and attraction, and provide a strong driving force for the development of enterprises, which can be called the internal extension effect of famous brand. Just take a look.
2015-11-04 Buck success reason Coffee Brand methodStarbucks coffee brand extension of the successful model of enterprises to create famous brands, brand-name enterprises. The emergence of famous brands is by no means easy, it requires the efforts of one or even several generations of enterprises, and requires all aspects of conditions. Famous brand can produce great influence, cohesion and attraction, and provide a strong driving force for the development of enterprises, which can be called the internal extension effect of famous brand. Just take a look.
2014-07-26 Coffee shop management Starbucks success learn fromIn China, Starbucks is the first thing that comes to mind when it comes to coffee shops. But Costa, which is also of foreign origin, is expanding aggressively in China to compete with Starbucks in China.
2014-06-04 Coffee News Costa Coffee Coffee MarketSource: Ruiyide August 19, 2014 release: @ Coffee Club RET China Commercial Real Estate Research Center selected 12 representative coffee shop chains in the past 17 years to conduct in-depth research on its development in China. In the country's first launch of the "Korean coffee shop China Development trend Research report", to give you a glimpse of the new power of the coffee shop chain brand market! Europe
2015-04-27 Korean coffee shop China development trend research expansion strategy presentation threeIf you like coffee, do you really know coffee? Do raw coffee beans really need to be washed? Seal the freshly roasted coffee beans directly. Why is the bag bulging? How does the extraction time affect the taste of coffee? Does coffee made with mineral water taste better? A small cup of coffee actually hides a lot of unexpected secrets! This is edited by Shiwai Zhiguang.
2015-09-12 Recommend one interesting coffee encyclopedia you don't know coffee.What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.
2015-08-13 Coffee fight McDonald's Buck why?1. Italian professional coffee machine is distinguished according to the cooking and heating system of the boiler, which is generally divided into four types, namely, single boiler system, parent boiler system, double boiler system and multi-boiler system. Four different boiler brewing and heating systems will be different when we brew espresso, and the main reason for the difference comes from the different configuration of the boiler and heating.
2014-06-11 Coffee flower coffee equipment coffee beansSecret Book 1: study before opening to the cafe to collect information, first of all to understand what kind of place the cafe is, which needs to go to the physical store to collect information. Nowadays, there are many kinds of cafes. Is it drink-centered or food-centered, or is it the charm of the environment or the cultural atmosphere? Location is very important. Now we can not only learn about coffee from relevant books, but also on the Internet.
2015-10-20 One own coffee shop open shop secret book studyWith slow growth in the instant coffee market, lack of brands with high growth potential and difficult integration with local companies, what should the world's largest food retailer do? Nestle, the world's largest food company, has tasted the bitterness of coffee in the Chinese market. After a lapse of five years, Nestl é has replaced the full package of instant coffee. The classic brown color was replaced with bright red, and the salesman did so.
2015-08-24 Nestl é China caught in a dilemma this global big food retailer howSumatran Coffee and low-Indo Sumatra Coffee popular Index description: this coffee has earthy aromas and mysteries as well as an unusually strong flavor; it has a thick, deep earthy aroma. Sumatran coffee is very popular and is the best purebred coffee we sell. Processing: semi-washing method. Location: Sumatra is one of the largest islands in Indonesia, India
2015-11-13 Okay Sumatra coffee beans coffee decine.Coffee is well known as a drink, and it is said to have occurred more than a thousand years ago when a shepherd discovered that his sheep became very excited after eating a plant. There is no way to verify this claim. But it wasn't until the 11th century that people started brewing coffee with water as a drink. Coffee beans must be peeled, dried, roasted, ground and cooked before they can be made into beverages for people to drink
2015-12-07 single item coffee industry analysis history development trajectoryOpening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.
2015-07-02 Marketing Angle Analysis case Entrepreneurship or already opening one alertThe History of Coffee 2008-01-02 12:40 A legend of coffee was discovered around the 5th century AD on the Ethiopian plateau, a young shepherd accidentally found his sheep eating the red fruit of a bush and became very excited. the young shepherd thought it strange, so he picked a few fruits and tasted it, and immediately became excited. Soon, the shepherd's hair
2014-06-11 Coffee origin coffee history processed coffee1. Italian professional coffee machine is distinguished according to the cooking and heating system of the boiler, which is generally divided into four types, namely, single boiler system, parent boiler system, double boiler system and multi-boiler system. Four different boiler brewing and heating systems will be different when we brew espresso, and the main reason for the difference comes from the different configuration of the boiler and heating.
2014-09-16 Coffee knowledge espresso coffee making1. Italian professional coffee machine is distinguished according to the cooking and heating system of the boiler, which is generally divided into four types, namely, single boiler system, parent boiler system, double boiler system and multi-boiler system. Four different boiler brewing and heating systems will be different when we brew espresso, and the main reason for the difference comes from the different configuration of the boiler and heating.
2014-11-10 Coffee knowledge espresso coffee foundation flower basic equipmentI think one of the 4 groups of spaces is particularly good to share. I hereby send it to the forum for everyone to share it. The article comes from: 4 groups: Hilton-Shijiazhuang 1. Italian professional coffee machines are divided into four types according to the brewing and heating system of boilers. They are single boiler system, parent boiler system, double boiler system and multiple boiler system. Four different boiler brewing heating systems
2014-08-28 espresso coffee