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Select strategies to further improve the brand to join the strong

Select strategies to further improve the brand to join the strong

Coffee is deeply loved by the public in China in recent years, and the development of the coffee industry in China has formed a trend of starting a prairie fire. Investors like this good form and devote themselves to the coffee industry one after another. The location of coffee franchisees is the key. Pascucci Coffee will tell you about the selection strategy of coffee franchisees. The business center promotes the flow of people rapidly with the rapid development of economy, business

2015-08-18
Korean coffee shops suffer from withdrawal trend coffee shops make a profit outside of coffee

Korean coffee shops suffer from withdrawal trend coffee shops make a profit outside of coffee

Under the popularity of South Korean dramas such as "you from the Star", Korean coffee shops have sprung up all over the country in the past two years. However, this kind of Korean coffee shop, which is mainly joined, has suffered a wave of closures in China this year. Recently, Korean coffee franchises have disappeared at the International Coffee Exhibition in Beijing. The Korean coffee shop exhibition did not show up at the China International Coffee Show held last year.

2015-07-21
It only took a year for Korean coffee shops to withdraw from hot to cold.

It only took a year for Korean coffee shops to withdraw from hot to cold.

Coffee accompanies you Coffee Shop is making a profit beyond Coffee under the popularity of South Korean dramas such as "you from the Star", Korean coffee shops have sprung up all over the country in the past two years. However, this kind of Korean coffee shop, which is mainly joined, has suffered a wave of closures in China this year. Recently, Korean coffee franchises have disappeared at the International Coffee Exhibition in Beijing. Is there a Korean coffee shop exhibition?

2015-07-24
Korean coffee increases the pace of expansion

Korean coffee increases the pace of expansion

Korean coffee shops such as Coffee Coffee, Man Coffee and Zoo Coffee, which were the first to enter China, have successfully achieved rapid expansion, but this is only the beginning of the overall expansion of Korean brands.

2014-09-01
Zoo Zoo Coffee update: give up the franchise model, denying that it will be acquired by Kopi Luwak

Zoo Zoo Coffee update: give up the franchise model, denying that it will be acquired by Kopi Luwak

One after another broke that the franchisee ran away from the zoo coffee, the brand image seems to be tied with the Korean coffee representative coffee to accompany you. This is probably the most anxious thing for Chairman Jin Jianyou. He said the zoo coffee is seeking to survive with a broken arm: 1. Give up the much-criticized joining model; 2. Introduce capital and change it into a direct store; 3. Deny that Kopi Luwak is a return on investment

2016-01-19
Why Korean Coffee Settled in China? There are hidden control risks behind the crazy expansion

Why Korean Coffee Settled in China? There are hidden control risks behind the crazy expansion

In Beijing Guanghua Road Sunshine 100 business district, the original coffee accompany you store has been transformed into coffee plus you. The restaurant still uses the tableware with the coffee accompany you logo, but the former promotional posters have been dumped in the corner under the stairs. According to the person in charge of the store, since coffee accompanies you to show decline, the store will consider changing the brand to find its own way out. Before that, members.

2016-08-24
What skills need to be mastered when coffee joins the store?

What skills need to be mastered when coffee joins the store?

Coffee, as a fashionable drink, is now very popular in life. at the same time, some coffee shops are very popular in the market. what aspects should we pay attention to in the operation of coffee shops? in order to better manage their own coffee shop? In recent years, with the growing popularity of the coffee industry in major cities in China, many entrepreneurs who like coffee want to take a break.

2016-02-22
Beijing Coffee Industry News: Zoo Coffee franchisee Guanzhang runaway value storage members cry out grievances

Beijing Coffee Industry News: Zoo Coffee franchisee Guanzhang runaway value storage members cry out grievances

Soothing Korean music, log tables and chairs, lovely animal dolls, this belongs to Zoo Coffee's unique coffee shop decoration style is originally for consumers to provide leisure, relaxation, but some consumers are in trouble because of the membership card. A few days ago, the owner of the Zoo Coffee SOHO Hyundai City store ran away, and the stored value cards that consumers used to handle have become waste cards. Joining mode

2015-12-25
Ten questions about Coffee Wang on the left Bank of Sena

Ten questions about Coffee Wang on the left Bank of Sena

[reporter]: Hello, Mr. Wang, we know that Senna left Bank International Catering Management (Beijing) Co., Ltd. was established in 2005. could you first tell us about the development of this brand on the left bank of Sena? [a]: the first store on the left bank of Sena dates back to 200 years ago, the cafe on the left bank of the Seine adjacent to the Rue Saint-Germain in Paris, from the industrial period in the early 18th century.

2015-04-09
McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

Beijing, April 11 (Xinhua) according to the Economic Voice of the World, the prospect of the Russian market is active, and McDonald's has opened a franchise restaurant in Russia. McDonald's announced that it has reached a franchise agreement with Rosinter, Russia's largest restaurant holding company, to open a restaurant in Russia for the first time through a restaurant holding company. Although McDonald's is in mature markets such as the United States

2014-04-27
Shangdao Coffee Xiamen closes two more stores, and the franchisee starts a new stove.

Shangdao Coffee Xiamen closes two more stores, and the franchisee starts a new stove.

Shangdao Coffee, which used to be a leader in the coffee market, also failed to stop the big waves in the market. In a few days, the two Shangdao Coffee houses located on Hubin South Road and Guogong Road in Xiamen will be officially transformed into Adu. After this change, the total number of Shangdao coffee stores in Xiamen will be reduced from more than 10 in its heyday to 6. At present, there are more than 2600 coffee shops in Xiamen, but only chain brands

2014-04-27
Coffee with you. Can you wait for the money?

Coffee with you. Can you wait for the money?

How long can you keep the coffee that you want to bet on outside investment accompany you? Beijing Business Daily reporter understands, More than 40 coffee accompany you arrears of creditors a few days ago came to the Chinese enterprise building, Although crowded reception hall, But coffee accompany you big shareholder parent company Chinese enterprise investment group aspect did not have relevant responsible person appearance. A person in charge of the China Enterprise Investment Group was interviewed by a reporter from Beijing Business Daily

2015-06-04
Pacific Coffee opened 75 new stores last year. Can the market accept coffee net coe coffee?

Pacific Coffee opened 75 new stores last year. Can the market accept coffee net coe coffee?

On January 21, Pacific Coffee (special reading) said on the official Weixin Official Accounts that Pacific Coffee started the activities of afternoon tea and take-out delivery to home. Baidu take-out was given priority in Beijing and Shanghai, and 30 yuan was reduced when the consumption reached 60 yuan. Pacific Coffee has always been brave to be the first to eat crabs, trying all kinds of fancy games. Not only did you try coffee takeout this time, but you took the lead earlier

2016-04-19
What conditions do you need to open a coffee shop? what documents do you need to open a coffee shop? what equipment do you need to open a coffee shop?

What conditions do you need to open a coffee shop? what documents do you need to open a coffee shop? what equipment do you need to open a coffee shop?

Unlike ordinary coffee shops, the coffee shop opened by Kobayashi and his friends is named BOX Space, which can not be seen from the name at all. We found it very difficult to open a coffee shop alone, and we wanted the store to become more possible and make the space more interesting, so we wanted to present it in the form of a synthetic store. Kobayashi said that in the end, they found that handmade and coffee were not.

2016-07-16
An exclusive interview and introduction to Wang Yangfa, chairman of Diou Coffee

An exclusive interview and introduction to Wang Yangfa, chairman of Diou Coffee

[name] Wang Yangfa [gender] male [ethnic] Han [nationality] China [position] Dio Chairman [Company] Dio Catering Management Co., Ltd. [profile] Wang Yangfa was previously one of the founders of Shangdao. In 2001, he opened his own cafe, Diou, in Qingpu District, Shanghai. Since then, Jiangnan, North China, Beijing, Yunnan, Hunan, Jiangxi, within 3 years, he

2015-04-09
Foreign coffee seizes nearly half of Shangdao Coffee shops in Chengdu

Foreign coffee seizes nearly half of Shangdao Coffee shops in Chengdu

When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But nowadays, it is common to meet Starbucks on the corner of downtown, but it is even more difficult to meet Shangdao coffee. For a while, Shangdao coffee has gradually faded out of people's sight.

2014-08-18
Don't believe in the prime location of the cafe.

Don't believe in the prime location of the cafe.

Nowadays, with the rapid development of coffee consumption market, coffee has gradually become a new trend of beverage consumption in large and medium-sized cities. According to a survey of 12 inland cities in China, the proportion of people who drink coffee has reached more than 32%, and the proportion of people who drink coffee in other cities is also increasing year by year. However, according to the current situation, coffee consumption in China is still in its infancy, with annual global coffee consumption.

2015-08-14
Is it better to join a coffee shop or to open your own coffee shop?

Is it better to join a coffee shop or to open your own coffee shop?

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2015-09-06
Chinese Coffee Market Foreign Coffee rapidly occupies the Market

Chinese Coffee Market Foreign Coffee rapidly occupies the Market

When Starbucks and Costa entered the Chinese market on a large scale, domestic coffee chains were losing ground. Shangdao Coffee, one of the leaders of domestic coffee, closed half of its stores in Chengdu, but now there are only 10. When Starbucks and Costa enter the Chinese market on a large scale, it is absolutely fashionable for ordinary people to taste a cup of mellow coffee in Shangdao Coffee. But now, it's messing around.

2015-01-06
How can the case of coffee shop operation ensure the traffic of coffee shop?

How can the case of coffee shop operation ensure the traffic of coffee shop?

In a society full of petty bourgeoisie, the more you enjoy life, the more the industry that is close to the lazy mood is more and more favored by the public, and the coffee shop takes the lead. Now that you have become a coffee shop owner, how can you stand out among many coffee brands and become the most special coffee shop in the area, so that your coffee shop has a steady stream of customers? The choice of brand ★★★

2015-07-02
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