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Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Nilu Coffee surpasses Starbucks

Nilu Coffee surpasses Starbucks

Although Starbucks is sweeping the world, a small company, which competes with it in the UK, has not been defeated, but has stood out. The return on assets has surpassed Starbucks for four years in a row, the store has expanded at an average annual rate of 38%, and its share price has risen 15 times in three years. The reason is that it implements the essence of the industry excavated by Starbucks: experiential consumption. It turns out that if a small company has a thorough grasp of the industry,

2014-04-27
The fun of staying in a cafe

The fun of staying in a cafe

The entire cafe was noisy, like a river full of lights, rippling with endless sounds. One weekend before, I saw the books and garbage at home, and I couldn't help but think of cutting off my thoughts. Put on a pink ticket and kill into the coffee shop that has been waiting for dozens of times. This cafe has its own characteristics. The tableware has its own logo.

2014-08-08
Secret of coffee shop location

Secret of coffee shop location

If you choose the right location, the success rate of the cafe will reach 70%, which shows the importance of location. Now that you have decided to go ahead, the next step is to determine the best location and establish the criteria for site selection.

2014-07-07
Those great coffee shops in Japanese TV series are recommended by Japanese romantic cafes that you must visit in this life.

Those great coffee shops in Japanese TV series are recommended by Japanese romantic cafes that you must visit in this life.

Every time I watch the hero take the heroine to a coffee shop in a Japanese drama, I always think that this coffee shop is great and I really want to go there when I have a chance. In the streets of Japan, the Cafe with distinctive personality always makes people stop, and the small coffee shops with creative literary styles are the most pleasant surprises. Today, Jinjiang selected 7 coffee shops that often appear in Japanese TV dramas and Mark them before a trip to Japan.

2016-01-08
Starbucks New Strategy to build a Cold Beverage Plant with 70 million US dollars

Starbucks New Strategy to build a Cold Beverage Plant with 70 million US dollars

In a suburb just east of Los Angeles, Starbucks (feature Reading) (expanded location Information) has built a $70 million, well-equipped factory to produce cold-pressed juices. Starbucks is working to transform its brand from a synonym for coffee to a food and beverage giant to get rid of the impression of coffee, and this factory is the latest to do so.

2016-07-15
Coffee common sense what does drinking coffee have to do with character?

Coffee common sense what does drinking coffee have to do with character?

The introversion of coffee is purely the main reason for the editor's infatuation. Each kind of coffee represents a mood, and what kind of coffee you like to drink also reflects a person's mood and character to varying degrees. Today, the editor will talk about the relationship between coffee drinking and character. The practical pie of drinking instant coffee: in general, people who drink three-in-one instant coffee are rarely for the sake of tasting the mellow coffee.

2015-02-06
Compound restaurant: Taiwanese businessmen teach you to open a coffee shop

Compound restaurant: Taiwanese businessmen teach you to open a coffee shop

Zhang Fuqi's starting point for opening a coffee shop is to use it as a window for people interested in coffee to experience the fun of roasting coffee and operating roasting equipment on the spot, as well as teaching and training in store planning techniques.

2014-06-04
Reveal 100 points of hand-brewing coffee skills basic knowledge of coffee

Reveal 100 points of hand-brewing coffee skills basic knowledge of coffee

People in Modu are always the first to come into contact with cutting-edge things, and many friends have a deep understanding of this, especially for those who eat delicates. when there is almost no break in exhibitions large and small in Shanghai from the beginning of the year to the end of the year, there are not only unexpected gains and surprises when going to the food exhibitions, but also a lot of knowledge can always be learned at the event site.

2015-11-06
Life philosophy Coffee knowledge from Coffee Grinding

Life philosophy Coffee knowledge from Coffee Grinding

Everyone who drinks coffee is different from others in size or size. Golden Father White Coffee tells you: grind coffee can see the philosophy of life. People who drink instant coffee are pragmatic: people who like coffee probably can't stand the fact that the three-in-one instant coffee is too high, too light, and no coffee flavor at all. It can only be reluctantly accepted in one case, that is, to get rid of drowsiness right away.

2015-04-20
Drinking coffee in moderation can prevent many diseases

Drinking coffee in moderation can prevent many diseases

As the saying goes, the plan of the day is in the morning. A cup of mellow and delicious espresso every morning can make people clear-headed, refreshed and confident. A bitter mixed drink can make people sad. More than a billion people start their day by drinking a cup of coffee first thing every day. Coffee has become the second most popular drink in the world after oil.

2015-03-19
Coffee basics the fun of staying in a coffee shop

Coffee basics the fun of staying in a coffee shop

The whole coffee shop is noisy, like a river full of lights, with an unquenchable sound. The weekend before, when I saw the books and rubbish at home, I had the idea of chopping off the house. Take a pink ticket and enter the coffee shop that you have been looking forward to for dozens of times. This coffee shop is very distinctive, with its own logo on the cutlery.

2015-04-30
Reveal 100 points of hand-brewing coffee skills hand-brewing coffee tutorial, water temperature, utensils and bean cup measurement

Reveal 100 points of hand-brewing coffee skills hand-brewing coffee tutorial, water temperature, utensils and bean cup measurement

People in Modu are always the first to come into contact with cutting-edge things, and many friends have a deep understanding of this, especially for those who eat delicates. when there is almost no break in exhibitions large and small in Shanghai from the beginning of the year to the end of the year, there are not only unexpected gains and surprises when going to the food exhibitions, but also a lot of knowledge can always be learned at the event site.

2016-01-13
Don't forget the matters needing attention in drinking coffee in daily health.

Don't forget the matters needing attention in drinking coffee in daily health.

Too much caffeinated drinks are prone to kidney stones? Drinking too many caffeinated drinks can lead to kidney stones, a new study has found. Surveys show that when people drink too much caffeinated drinks, the amount of calcium in their urine increases significantly, making them more likely to develop stones. Specialists say calcium is the main component of stones. If you take more caffeine, then

2015-11-04
Coffee shop manages coffee shop successfully runs treasure book

Coffee shop manages coffee shop successfully runs treasure book

How to open a successful coffee shop has replaced a fast food restaurant as the first place to party or kill time.

2014-11-06
The evolving Cafe in China

The evolving Cafe in China

Is it a burst of demand that has accumulated for many years, or is it a bubble in the market? Xin Zixiang, the president of Man Coffee, is very busy recently because he is going to open a lot of new stores. He will not only supervise the 20 new stores under construction, but also plan for the 60 stores that have already been signed and will be built. Since the first store settled in Wangjing in Beijing three years ago, Manka

2014-04-27
Coffee fashion is free to reveal the age

Coffee fashion is free to reveal the age

For office workers, it is difficult to have enough time to enjoy traditional afternoon tea, so the habit of drinking a short and comfortable Western-style afternoon tea gradually spread among office workers. Now in the office building convergence place emerged a lot of chain operation coffee house, self-service and fast service, comfortable street space is favored. these

2015-06-17
Catering enterprises discuss how to solve the problem of fierce competition in restaurants.

Catering enterprises discuss how to solve the problem of fierce competition in restaurants.

Last week, Suzhou Wujiang Diamond's well-known chain food square went to Hangzhou to attract investment. Dr. Communication University Of China and Luo Zhenyu, former producer of Dialogue on CCTV, were invited to discuss the hot issues facing the catering industry with the heads of well-known Hangzhou catering enterprises, such as Jin Linglong, Kanda Chuan and Liu Jia Restaurant. It is difficult to open a chain of Chinese food, there is not enough talent, and the house can not afford to rent, what should we do? Listen to Luo Zhenyu

2015-08-13
Do raw coffee beans need to be washed?

Do raw coffee beans need to be washed?

Do raw coffee beans really need to be washed? Good coffee beans are bagged and transported everywhere, this method may not be very clean, and even some monks have water or mud stains on the surface. If you carefully examine the microbes on the surface of raw beans that are invisible to the naked eye, you will find that there are about 10,000 bacteria on every gram of raw coffee beans. However, this does not mean that raw coffee beans must be washed.

2016-03-21
How to open a successful cafe-dream, but also have a sense of direction

How to open a successful cafe-dream, but also have a sense of direction

Cafes have replaced fast food restaurants as the first place to party or kill time.

2015-11-04
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