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The profit logic of coffee: selling coffee or selling lifestyle

The profit logic of coffee: selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2014-08-15
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
Panamanian Coffee Plantation Aleida Plantation Region Baru Volcano

Panamanian Coffee Plantation Aleida Plantation Region Baru Volcano

Arusha is located in the gentle rolling hills of Mount Meru, in Tanzania's largest coffee-growing estate. To the north of Arusha lies the Arusha National Park, which houses Mount Meru and the famous Ngorogoro Crater at its base. To its northwest lies the Serengeti Plain. It's a peaceful haven before and after a safari adventure. Arusha Coffee Estate

2016-06-16
PHENOMENAL (so powdered) take-out boutique cafe Shanghai Cafe

PHENOMENAL (so powdered) take-out boutique cafe Shanghai Cafe

PHENOMENAL take-out boutique cafe address: Luwan District, 145 South Shaanxi Road, 1 / F (Nanchang Road) per capita: 30 yuan PHENOMENAL PHENOMENAL is a take-out boutique cafe, the whole store to the container house as a whole decoration style, so the store is mostly converted into real containers into items, simple American style hit people at once

2016-05-08
Taiwan Yang Family Pegasus Coffee Roaster original Pegasus 600N electric coffee bean grinder

Taiwan Yang Family Pegasus Coffee Roaster original Pegasus 600N electric coffee bean grinder

Taiwan Yang Family Pegasus is a well-known brand in Taiwan, with 0.5-pound capacity bean jars, high speed and low tone; professional coffee grinding tools to make your coffee up to professional standards and perfect! There are two kinds of bean grinders: manual and electric, and there are also different brands and styles; ideally, a grinder that can adjust the thickness of grinding beans. When grinding beans with a grinding machine, do not grind too much at once, which is enough.

2016-01-07
Coffee planting Environment in Tanzania Kilimanjaro Coffee Arusha Coffee Manor

Coffee planting Environment in Tanzania Kilimanjaro Coffee Arusha Coffee Manor

With the geographical advantage of the highest mountain in Africa, Arusha has become the most important coffee growing area in Tanzania. The fertile volcanic soil gives the local coffee a strong texture and soft acidity. It is said that the coffee grown here exudes a delicate fragrance and contains a special aroma that makes people taste it. With the reputation of coffee with the most African characteristics

2016-07-14
Stay in CAFFE PASCUCCI and enjoy a leisurely romantic time

Stay in CAFFE PASCUCCI and enjoy a leisurely romantic time

Coffee is a portrayal of leisurely life. In 2014, Italian-style century-old coffee brand CAFFE PASCUCCI entered China, bringing an ebullient Apennine Peninsula style to this ancient oriental country! In Beijing, CAFFE PASCUCCI is located in an European-style building in the OUTLETS Mall. The storefront decorated in red, black and white is particularly eye-catching. She is quiet.

2015-08-18
What are the Icelandic cafes famous for Icelandic coffee culture?

What are the Icelandic cafes famous for Icelandic coffee culture?

I read a lot of travel notes before going to Iceland, saying that compared with nature, Icelandic cities are very boring. Perhaps it is this preconceived prejudice that surprises me everywhere in Reykjavik, the capital, and Akureyri, the northern capital. As a severe coffee addict, he usually drinks at least one or two cups of coffee a day in Paris.

2016-05-04
The selection of coffee maker: Japanese, American and Italian

The selection of coffee maker: Japanese, American and Italian

Now the coffee pots on the market are all dripping type, and they are divided into three types: Japanese style, American style and Italian style. The Japanese coffee maker, also known as the siphon pot, has an alcohol lamp on the base and two glass balls on it. It heats the water from the lower glass ball to produce water vapor, pushes the hot water from the lower sphere to the upper pot, and then sucks back the coffee extracted from the upper glass ball after the lower pot cools. Use a Japanese coffee maker

2015-07-15
Foodie exclusive: Innisfree and MUJI flagship stores are here! A new store that can't be missed in Shanghai in December

Foodie exclusive: Innisfree and MUJI flagship stores are here! A new store that can't be missed in Shanghai in December

In the twinkling of an eye, there is only the last month left in 2015, and it is time for the petty bourgeoisie to diligently search for new stores for everyone! At the end of this period, the Innisfree flagship store and the MUJI MUJI flagship store will all open in Madu. Keep up with the pace of the petty bourgeoisie, and every family is ready to pull the grass! Extra (o) 1innisfree Green Caf, extra, on Instagram

2015-11-21
Coffee pot how to choose coffee pot

Coffee pot how to choose coffee pot

Drinking coffee to the share of coffee beans, belongs to the introduction, you need to make coffee utensils. The choice of different coffee pots is mainly related to different tastes, different practices, and different coffee powder. Now the coffee pots on the market are all dripping type, and they are divided into three types: Japanese style, American style and Italian style. The Japanese coffee maker, also known as the siphon pot, has an alcohol lamp on the base.

2016-05-26
The source of mocha pot and its special coffee utensils

The source of mocha pot and its special coffee utensils

The source of mocha pot, also known as direct-fire Italian coffee pot or semantic mocha pot, is a kind of traditional Italian coffee utensils. Italian mocha pot (Moka Express) comes from the name, because it is related to mocha coffee (Mocha), originated in 1933 invented by Mr. Alfonso Bialetti in Italy, only because of this coffee utensil invented by Mr. Bialetti.

2016-05-26
An introduction to the Origin and characteristics of Mocha Pot

An introduction to the Origin and characteristics of Mocha Pot

The source of mocha pot, also known as direct-fire Italian coffee pot or semantic mocha pot, is a kind of traditional Italian coffee utensils. Italian mocha pot (Moka Express) comes from the name, because it is related to mocha coffee (Mocha), originated in 1933 invented by Mr. Alfonso Bialetti in Italy, only because of this coffee utensil invented by Mr. Bialetti.

2015-11-25
Choosing a bean grinder is really a technical task. How to choose a bean grinder?

Choosing a bean grinder is really a technical task. How to choose a bean grinder?

Choosing a bean grinder is really a technical job, because there are too many kinds, too many grades, and the price difference is huge! But remember one truth, the world of coffee is always a penny! Cheap without good goods! My personal advice is to set your own budget first! Whether it is a single product or Italian style, it is more appropriate to buy a bean grinder at the same price as the coffee machine or single product extraction design. Such as

2016-03-17
The selection of coffee pots

The selection of coffee pots

Now the coffee pots on the market are all dripping type, and they are divided into three types: Japanese style, American style and Italian style. The Japanese coffee maker, also known as the siphon pot, has an alcohol lamp on the base and two glass balls on it. It heats the water from the lower glass ball to produce water vapor, pushes the hot water from the lower sphere to the upper pot, and then sucks back the coffee extracted from the upper glass ball after the lower pot cools. Use a Japanese coffee maker

2014-07-28
Basic Coffee Science Post: what is White Coffee

Basic Coffee Science Post: what is White Coffee

White coffee originated in Malaysia at the beginning of the last century. At that time, the British had already mastered the method of roasting and making coffee, and it had become a fashionable drink for the mainstream people in Britain. They taught the local people the method of making coffee in the West. People have been drinking Western-style coffee ever since. With the passage of time, the influence of coffee in Malaysia has gradually expanded, and drinking coffee has become a tradition of many local families.

2015-10-20
Baking and storage of coffee beans China Coffee Network

Baking and storage of coffee beans China Coffee Network

Coffee bean roasting is a complicated processing technology, which is quite professional. If you want to make delicious coffee beans, you need perfect equipment and high coffee roasting technology, so unless it is for personal pleasure, it is generally not suitable for family. With the size of the baking firepower, the length of time, coffee beans will show different depth and taste changes. Coffee with different characteristics

2016-06-04
Semi-automatic coffee machine powder bowl: Huijia kd310 210s 270 powder bowl for single and double

Semi-automatic coffee machine powder bowl: Huijia kd310 210s 270 powder bowl for single and double

Item No.: Huijia Coffee Machine Color Classification: Huijia single share Powder Bowl Huijia double Powder Bowl function: American Italian Japanese Coin style Coffee Mill usage: semi-automatic Coffee maker Classification: other Coffee Machine capacity: less than 5 cups

2015-12-29
A person who seriously brews coffee at home.

A person who seriously brews coffee at home.

Compared with China's long-standing tea culture, drinking coffee is really an imported habit. Although there are countless coffee shops in Shanghai, if you want to drink to your own taste, you have to cook it in your own home. If you have a low-utilization bar at home, why not turn it into an exclusive coffee bar, cheer up here in the morning and start your day's work, weekend nights

2015-06-09
The most important thing in making coffee is the coffee pot.

The most important thing in making coffee is the coffee pot.

Now the coffee pots on the market are all dripping type, and they are divided into three types: Japanese style, American style and Italian style. The Japanese coffee maker, also known as the siphon pot, has an alcohol lamp on the base and two glass balls on it. It heats the water from the lower glass ball to produce water vapor, pushes the hot water from the lower sphere to the upper pot, and then sucks back the coffee extracted from the upper glass ball after the lower pot cools. Use a Japanese coffee maker

2015-10-06
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