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The secret of the success of Man Coffee lies in the observation of Chinese people deep into the bone marrow.

The secret of the success of Man Coffee lies in the observation of Chinese people deep into the bone marrow.

The founder and chairman of Man Coffee, Xin Zixiang, a 64-year-old businessman, summed up the secret of his entrepreneurial success in China is a deep observation of the Chinese people. Crazy expansion: looking for a Chinese who can open five stores to interview him in his own underground office at Aijiangshan No.2, another Korean catering industry owned by Xin Zi Sang. Seeing the reporter's sudden visit, he is

2015-02-27
Coffee shop business opportunities and business models coffee shop entrepreneurship

Coffee shop business opportunities and business models coffee shop entrepreneurship

Everyone may have a coffee dream in mind. Most of the offline coffee shops don't make money. Zhang Shengwu, who is experienced in the catering industry, told China Business Daily that investment in decoration costs hundreds of thousands of yuan, equipment costs 400000 to 500000 yuan, and stores in good locations have to operate with tens of thousands of yuan in rent every month. Selling coffee alone does not make money, but the business machine derived from selling coffee

2015-09-02
Show the better side of coffee

Show the better side of coffee

It was 12:30 noon when I interviewed Wei Lingpeng, which happened to be the lunch break of the SCAE (European boutique coffee association) barista certification course. During the tense interview, we talked about a leisurely topic: how to make a cup of coffee with a long taste? For a long time before he began to think about this problem, Wei Lingpeng's impression of coffee only stayed on bags of instant coffee.

2015-06-15
The first Western Branch of CBC International Coffee training Institute settled in Jincheng

The first Western Branch of CBC International Coffee training Institute settled in Jincheng

Drinking coffee, making pastries and tasting red wine, do you yearn for this kind of life full of style? If so, you must come to a place located in Lanzhou Creative Culture Industry Park, Duanjiatan Road, Lanzhou City. As a key supporting enterprise of Lanzhou Creative Culture Industry Park, Gansu Sanyizhuangchuang Space Culture Communication Co., Ltd. joined hands with Beijing CBC.

2016-08-13
The positioning of cafes is very important.

The positioning of cafes is very important.

1. The first thing to consider in opening a coffee shop is the positioning of the coffee shop, which provides services to those customers who you need to know deeply before you know what they need. Positioning determines how much money needs to be invested, whether to join, the location in which area, the decoration style, the type of products in the menu, the pricing of products, and the purchase of raw materials.

2015-09-06
Dunkin' Donuts produced his first cup of coffee.

Dunkin' Donuts produced his first cup of coffee.

Since it produced its first cup of coffee in 1950, DunkinDonuts has quickly won the favor of the American people and occupied the commanding heights of the coffee market. Fifty years later, DunkinDonuts coffee has become world-famous, with global sales of 1 billion cups per year and 47 cups per second, ranking first in US coffee sales for two consecutive years in 2006 and 2007. November 2008, DunkinDonuts

2015-07-27
Coffee Culture Pioneers of Innovation Coffee Magical Cultural Origin

Coffee Culture Pioneers of Innovation Coffee Magical Cultural Origin

Dunkin Donuts quickly won over Americans and occupied the commanding heights of the coffee market after producing its first cup of coffee in 1950. Fifty years later, DunkinDonuts coffee has become world-renowned, with global sales of 1 billion cups per year and 47 cups per second, ranking first in coffee sales in the United States for two consecutive years in 2006 and 2007. DunkinDonuts, November 2008

2015-06-18
Wei Lingpeng: How to make a cup of coffee with a long taste

Wei Lingpeng: How to make a cup of coffee with a long taste

Who is Wei Lingpeng? The founder of Beijing Coffee Salon physical store and training institution has a deep understanding of coffee. He has been trying hard to let more people understand and identify with fine coffee! The interview with Wei Lingpeng was at 12:30 pm, which happened to be the lunch break of SCAE(European Fine Coffee Association) Barista Certification Course. A tense interview, but a leisurely conversation

2015-06-21
Coffee invasion! Read an article to understand China's

Coffee invasion! Read an article to understand China's "coffee" ecology

Wen / Chu Qiuchen shopkeeper strategy reporter China has been drinking tea and coffee as an imported product since ancient times, and the first shop was opened in Chengfu Street between the East Gate of Peking University and the West Gate of Tsinghua University in 1997. The location of the shop speaks for itself: at that time, the concept of coffee shop was still chaotic: China did not have a coffee culture, but only

2015-11-05
Chongqing first Campus Coffee chain: bean Sprout Cafe

Chongqing first Campus Coffee chain: bean Sprout Cafe

Three years ago, Xu Tao and his three entrepreneurial partners were sophomores at Chongqing Southwest University of political Science and Law, and four energetic young people nurtured the first bean sprout cafe with strong idealism. To the surprise of the friends, this weak campus cafe can grow rapidly and occupy colleges and universities in Chongqing gracefully at the rate of an average of one branch a year.

2016-07-21
Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

Huang Wenguang, a Taiwanese businessman in his late sixties, gathered with friends at his coffee sightseeing park. Viewed from the viewing terrace halfway up the hillside, 100 mu of coffee trees planted along the hillside are leafy and green; cups of coffee give off a delicate fragrance at hand. Coffee made in China that is not bitter, sour or astringent can also have such a good quality. Huang Wenguang said that with the development of economy, China

2014-08-05
Dunkin' Donuts produced his first cup of coffee.

Dunkin' Donuts produced his first cup of coffee.

Since it produced its first cup of coffee in 1950, Dunkin'Donuts has quickly won the favor of the American people and occupied the commanding heights of the coffee market.

2014-08-07
Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

Taiwanese businessmen build Chinese coffee brands in the old revolutionary base areas of the mainland

On a sunny afternoon after the rain, the Nankeng mountain depression along the southeast coast of Fujian was cloudy with green mountains and green waters. Huang Wenguang, a Taiwanese businessman in his late sixties, gathered with friends at his coffee sightseeing park. Viewed from the viewing terrace halfway up the hillside, 100 mu of coffee trees planted along the hillside are leafy and green; cups of coffee give off a delicate fragrance at hand. Not bitter, not sour, not astringent to come out of China

2015-08-07
Uncle Dou, who only knows how to make coffee: he didn't make any money but enjoyed it very much.

Uncle Dou, who only knows how to make coffee: he didn't make any money but enjoyed it very much.

Interviewing Uncle Dou in Uncle Dou's Haofang Cafe, not surprisingly, he has the talkative style of Beijingers. As a watcher who adheres to the ideal of coffee, he does not want to add luster to his story, and even disdains to decorate himself with words. He will politely admit that he is a little idealistic, but when it comes to his obsession with coffee, his statement is a bit unexpected: except for this.

2014-04-27
Business location where to find a place to open a coffee shop

Business location where to find a place to open a coffee shop

Compared with traditional catering, investing in coffee shops is a promising project.

2014-07-26
Dunkin' Donuts, the pioneer of coffee culture innovation

Dunkin' Donuts, the pioneer of coffee culture innovation

Since it produced its first cup of coffee in 1950, DunkinDonuts has quickly won the favor of the American people and occupied the commanding heights of the coffee market. Fifty years later, DunkinDonuts coffee has become world-famous, with global sales of 1 billion cups per year and 47 cups per second, ranking first in US coffee sales for two consecutive years in 2006 and 2007. November 2008, DunkinDonuts

2014-05-28
The pioneer of coffee culture innovation the magical cultural origin of coffee

The pioneer of coffee culture innovation the magical cultural origin of coffee

Since it produced its first cup of coffee in 1950, DunkinDonuts has quickly won the favor of the American people and occupied the commanding heights of the coffee market. Fifty years later, DunkinDonuts coffee has become world-famous, with global sales of 1 billion cups per year and 47 cups per second, ranking first in US coffee sales for two consecutive years in 2006 and 2007. November 2008, DunkinDonuts

2015-06-18
Articles that must be read before opening a coffee shop, how to successfully open a coffee shop with fine coffee

Articles that must be read before opening a coffee shop, how to successfully open a coffee shop with fine coffee

STEP1: do you want to open a coffee shop or a mobile coffee car? Running a coffee shop requires a fixed place with a long lease to create an atmosphere for drinking coffee and plenty of seats where food can be served as well as coffee. In the Chinese concept of drinking coffee, a cafe is a place where you can chat, be alone, work and fall in love. Higher operating expenses

2016-07-18
Barista Entrepreneurship Class: a rising Independent Special Cafe

Barista Entrepreneurship Class: a rising Independent Special Cafe

These young coffee lovers are impressed by the magical power, charming aroma and attractive taste of coffee and start their coffee careers. Rinhardt, chief executive of the American Special Coffee Association (SCAA), which has more than 3000 members, believes that coffee, alcoholic beverages and cigarettes have all withstood the test of the economic crisis in 2008. The charm of coffee is irresistible.

2015-01-12
How to sell a cup of coffee to a white-collar worker?

How to sell a cup of coffee to a white-collar worker?

White-collar consumer coffee, buy is as an elite sense of existence, the brand is just a carrier in a word, this is called bigger, more money than feelings recently there is a small partner resigned with confidence to start a business. Forgive me for using the word again, but if you also live in Beijing or Shanghai, you will understand how I feel. This time, my friend brought a newly packaged coffee and used him.

2015-10-29
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