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"Top Secret Barista Files" second issue, enhanced version oh!

After the first issue of "Top Secret Barista Files" was issued, it received unanimous praise from the wide (dan) big (shen) barista and coffee loving friends. However, there are also small partners who reflect that the first issue of barista friends are too mysterious. It is not easy to find them and have a cup of coffee. Therefore, I collected and sorted out this enhanced version of Archives. They not only have

2015-11-04
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
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