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Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Digitization of Starbucks

Digitization of Starbucks

In July, Howard Schultz, CEO of Starbucks, hosted Jack Dorsey, founder of Square, a mobile payment app from Silicon Valley, at Starbucks headquarters in Seattle. Jack Dorsey is also the co-founder of Twitter, whose products focus on the field of mobile payments, including card swipers, payment apps and mobile payment solutions.

2014-07-26
Coffee utensils recommend digital intelligent powder press

Coffee utensils recommend digital intelligent powder press

Have you ever heard of an intelligent powder press? If not, follow the pace of the coffee salon and let's find out. This new concept of powder press comes from MG Coffee Tampers and is creatively applied to digital technology, just like the iPhone in the powder press. The digital intelligent powder press will show the strength you use in real time when you fill it. As long as you gently shake the powder press

2014-10-18
Digital intelligent powder press for coffee utensils

Digital intelligent powder press for coffee utensils

Have you ever heard of an intelligent powder press? If not, follow the pace of the coffee salon and let's find out. This new concept of powder press comes from MG Coffee Tampers and is creatively applied to digital technology, just like the iPhone in the powder press. The digital intelligent powder press will show the strength you use in real time when you fill it. As long as you gently shake the powder press

2014-10-22
Key points for attention in the production of espresso: introduction of digital intelligent powder hammer that can show the strength of powder pressing

Key points for attention in the production of espresso: introduction of digital intelligent powder hammer that can show the strength of powder pressing

Have you ever heard of an intelligent powder press? If not, let's find out. This new concept of powder press comes from MG Coffee Tampers and is creatively applied to digital technology, just like the iPhone in the powder press. The digital intelligent powder press will show the strength you use in real time when you fill it. As long as you gently shake the powder press to awaken its computing function,

2015-12-25
How Starbucks Coffee is transformed into a

How Starbucks Coffee is transformed into a "Technology Company"

June 30, 1999 was one of the most embarrassing times in his life for Howard Schultz, CEO and chairman of Starbucks. At that time, the founder excitedly announced to the outside world that the company that sells coffee drinks was becoming an Internet company that launched a portal, sold coffee and kitchen supplies online, and invested 20 million dollars in an online chat company.

2015-10-28
Microsoft opens a digital coffee shop where customers can play with tablets and mobile phones.

Microsoft opens a digital coffee shop where customers can play with tablets and mobile phones.

The elaborate decoration and screen of large glass windows. There are really a lot of screens. Smartphone flat screen TV. This is Microsoft's digital coffee shop. Microsoft's idea is part of another comprehensive plan to reshape its image and restore its status as a technology leader. The site has an open area similar to the Apple Store, but the goods are not for sale. The

2016-07-20
Bonavita backlight digital display for coffee special electronic scale is sensitive.

Bonavita backlight digital display for coffee special electronic scale is sensitive.

Special electronic scale parameter value model BV2000SC rated voltage 100-240V AC transformer input 50/60Hz 0.18Amax transformer output DC 5V 100mA product size L157 x W204 x H90mm electronic scale range 0.1g 3.0 kg range accuracy 0.1g 500g error is + /-0.1g, 500g 1000g error is + /-0.4g, 1000g 3000g

2016-05-10
Digitize the production process of espresso

Digitize the production process of espresso

Italian Coffee University (China) Let's digitize the production process of espresso. A cup of high-quality espresso requires 67 grams (about 50) of Arabica coffee beans, ground into a fine powder of about 1 micron in diameter, and flows through about 30 cubic centimeters (30cc) of water at a temperature of 90 degrees Celsius at 9 atmospheres. Within 30 seconds, extract about 30cc coffee liquid. this

2015-05-06
Let's digitize the production process of espresso.

Let's digitize the production process of espresso.

Italian Coffee University (China) Let's digitize the production process of espresso. A cup of high-quality espresso requires 67 grams (about 50) of Arabica coffee beans, ground into a fine powder of about 1 micron in diameter, and flows through about 30 cubic centimeters (30cc) of water at a temperature of 90 degrees Celsius at 9 atmospheres. Within 30 seconds, extract about 30cc coffee liquid. this

2015-02-03
Microsoft opens a digital coffee shop where customers can play with tablets and mobile phones.

Microsoft opens a digital coffee shop where customers can play with tablets and mobile phones.

The elaborate decoration and screen of large glass windows. There are really a lot of screens. Smartphone flat screen TV. This is Microsoft's "digital coffee shop".

2014-08-20
Make Italian Coffee digitize the process of making espresso

Make Italian Coffee digitize the process of making espresso

Let's digitize the production process of espresso. A cup of high-quality espresso requires 67 grams (about 50) of Arabica coffee beans, ground into a fine powder of about 1 micron in diameter, and flows through about 30 cubic centimeters (30cc) of water at a temperature of 90 degrees Celsius at 9 atmospheres. Within 30 seconds, extract about 30cc coffee liquid. This surface is covered with brown

2015-03-17
Coffee common sense Let's digitize the espresso making process

Coffee common sense Let's digitize the espresso making process

Café Université illy (China) Let's digitize the espresso making process. A cup of high-quality espresso requires 67 grams (about 50 beans) of Arabica coffee beans, ground to a fine powder of about 1 micron in diameter, and flowing through about 30 cubic centimeters (30cc) of water at 90 degrees Celsius at 9 atmospheres to extract about 30cc of coffee solution in less than 30 seconds. this

2014-12-08
Starbucks integrates

Starbucks integrates "digital" marketing to provide consumers with "fourth space"

In November, Starbucks offered $620 million for Teavana, an American tea brand. We believe that tea drinks have come to the time of re-innovation and rapid development. Schultz explained the acquisition that the acquisition of Teavana Holdings would give us an excellent position to reorganize and lead the market, just as we redeveloped espresso 30 years ago. this

2014-04-27
The most suitable digital device for use in cafes

The most suitable digital device for use in cafes

In today's fast-paced life and work, more and more people begin to enjoy coffee culture, study, work and communicate in cafes, especially in the Internet industry, giving birth to many characteristic cafes, such as 3W Coffee, zoocoffee and so on. In this strong technological atmosphere, it is necessary to bring some stylish digital products to attract the eyes.

2015-10-16
2016 Shanghai Restaurant chain joining and Digital Management Exhibition

2016 Shanghai Restaurant chain joining and Digital Management Exhibition

2016 Shanghai Catering chain joining and Digital Management Exhibition 2016 Shanghai restaurant chain and Digital managementThe exhibition Exhibition time: August 25-27, 2016 Exhibition venue: Shanghai New International Expo Center (2345 Longyang Road) organizer: China Hotel Association Asian good Food Alliance organizer: Shanghai New Heritage Exhibition

2015-11-19
Introduction of household coffee machine: Maxtor digital version of Irina EM-19-M2 Italian semi-automatic coffee machine

Introduction of household coffee machine: Maxtor digital version of Irina EM-19-M2 Italian semi-automatic coffee machine

Coffee machine brand: Maxtor function: Italian mode of use: semi-automatic coffee maker classification: pump coffee machine capacity: more than 16 cups are photos sent by Shanghai Ka you M2 coffee machine:

2015-12-28
How to choose and purchase automatic coffee machine digital display VS indicator

How to choose and purchase automatic coffee machine digital display VS indicator

If you know the main difference between fully automatic, semi-automatic and manual, it is easy to buy a coffee maker. The difficulty is how you make decisions among so many fully automated machines. In theory, the basic functions of all full automata are the same, and the different price lies in their additional functions. You may find a series of feature lists on a machine. But if you are not an Espresso

2015-09-25
Creative coffee cup image guide digital coffee cup

Creative coffee cup image guide digital coffee cup

As a party animal, you will definitely be envied when you use this NumberCup to count coffee cups at a party, because the handle of each cup is a number, from 0 to 9, cleverly designed to make them fit their fingers and hook, while the round ceramics give them a comfortable touch and can't hold their hands at all. If it's not too late, choose one of your own from counting coffee cups.

2015-07-20
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