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The number of cafes in China has doubled in the past five years.

The number of cafes in China has doubled in the past five years.

According to the latest market research report released by London-based professional market research firm Mintel, the number of cafes in China has doubled from 15898 in 2007 to 31783 in 2012. Of the 3000 Internet users over the age of 20 surveyed, 1/5 of Chinese urban consumers said they had been to coffee at least five times in the past year.

2014-04-27
Evolution Theory of Nestle Coffee Development

Evolution Theory of Nestle Coffee Development

This time, Nestle Coffee is ready for a thorough rebranding. After more than 20 years in China, this old coffee brand has finally decided to make itself younger.

2014-07-16
How far is China from a coffee consumer?

How far is China from a coffee consumer?

In Fushan Town, located in a corner of western Hainan Province, the fragrant coffee shops are full all the year round. The local residents consume more than 200 cups of coffee per capita every year. This amazing consumption makes coffee suppliers from all over the world who come here to participate in the International Barista Championship admire.

2014-06-03
Research report on the market of coffee shop joining brand Jain card

Research report on the market of coffee shop joining brand Jain card

First, the survey proportion of consumers' choice of coffee shop factors we have done the following research on the reasons why we often go to coffee shops. 44% of people choose a comfortable environment, because whether for leisure or business, going to coffee shops is to avoid noise. For consumers, a harmonious and elegant coffee shop is the only good place to rest in a noisy city. 18%

2014-08-29
Drinking coffee helps relieve physical pain caused by excessive exercise

Drinking coffee helps relieve physical pain caused by excessive exercise

Coffee may help relieve physical pain caused by excessive exercise, according to research, the Daily Mail reported. A team led by Professor O'Connor of the University of Georgia studied female college students who did not consume caffeine regularly and did not exercise regularly. The results showed that caffeine consumption reduced muscle pain by 48% after doing the highest intensity exercise. The research team initially

2014-07-26
The harm of drinking coffee will coffee affect sleep?

The harm of drinking coffee will coffee affect sleep?

One: why can't you sleep after drinking? Because coffee contains caffeine, caffeine stimulates the cerebral cortex, eliminates drowsiness, increases feeling and thinking, and can be used as a cardiotonic to regulate heart function, as well as dilating kidney blood vessels and diuresis. However, caffeine is not just coffee. Usually a cup of coffee with 60-65mg caffeine. But eat too much coffee.

2015-03-09
Does coffee affect sleep? The role of drinking coffee

Does coffee affect sleep? The role of drinking coffee

One: why can't you sleep after drinking? Because coffee contains caffeine, caffeine stimulates the cerebral cortex, eliminates drowsiness, increases feeling and thinking, and can be used as a cardiotonic to regulate heart function, as well as dilating kidney blood vessels and diuresis. However, caffeine is not just coffee. Usually a cup of coffee with 60-65mg caffeine. But eat too much coffee.

2015-04-28
The coffee shop is out of shape

The coffee shop is out of shape "pure" and full of "practical".

Two years ago, Starbucks opened five teahouses in the United States, full of confidence to make Americans fall in love with tea. However, a few days ago, Starbucks announced that it would close its four teahouses, Teavana Tea Bars, and keep only one in Seattle as a pilot. Although Starbucks teahouses, which sell coffee for a living, can no longer be opened, the cafes in Star City are in order to make full use of the operating space.

2016-01-29
It's all about coffee. Colombian coffee beans. Gold of Aceh.

It's all about coffee. Colombian coffee beans. Gold of Aceh.

Anyone familiar with Starbucks knows that Starbucks founder and board chairman Howard Schultz wrote a book called "it has nothing to do with coffee." But in Pu'er City, Yunnan Province, China, which is famous for its Pu'er tea, it can be reversed that everything that is happening has something to do with coffee. In recent years, Pu'er has become the most important coffee bean producing area in China.

2016-04-21
Is it bad to drink too much American coffee? the pros and cons of drinking coffee? high-quality beans Italian espresso with coffee beans

Is it bad to drink too much American coffee? the pros and cons of drinking coffee? high-quality beans Italian espresso with coffee beans

Without milk balls and sugar, many people are worried about getting fat. when choosing coffee, they will choose American coffee, which is commonly known as black coffee. However, the Consumer Security Office of the Executive Yuan found that American coffee has a high caffeine content, and Ike Coffee sells 300c.c. A large cup of American coffee contains 310 milligrams of caffeine, which is excessive as long as you drink one cup. EU Committee of experts on Food Science assesses daily caffeine intake

2016-04-15
It's the same Starbucks coffee, what's the difference in taste from different places?

It's the same Starbucks coffee, what's the difference in taste from different places?

After signing a memorandum of cooperation with the Pu'er municipal government of Yunnan Province last year, Starbucks Coffee announced its cooperation model in Kunming in February this year, saying that it would formally sign a contract with Ai'er Group to set up a joint venture in Yunnan to buy and export coffee beans from Yunnan to supply its global stores, as well as to operate a local coffee processing plant. It is reported that the joint venture between Starbucks and Aixin in Yunnan

2016-10-17
What should Nestl é, the world's largest food retailer, do when it is stuck in China?

What should Nestl é, the world's largest food retailer, do when it is stuck in China?

With slow growth in the instant coffee market, lack of brands with high growth potential and difficult integration with local companies, what should the world's largest food retailer do? Nestle, the world's largest food company, has tasted the bitterness of coffee in the Chinese market. After a lapse of five years, Nestl é has replaced the full package of instant coffee. The classic brown color was replaced with bright red, and the salesman did so.

2015-08-24
Drinking coffee can help relieve the pain caused by excessive exercise.

Drinking coffee can help relieve the pain caused by excessive exercise.

Studies have shown that drinking coffee can help relieve body pain caused by excessive exercise, the Daily Mail reported. The team, led by Professor O'Connor of the University of Georgia, studied female college students who did not regularly consume caffeine and did not exercise regularly. They found that caffeine consumption reduced muscle pain by 48% after the highest intensity of exercise. The research team initially

2015-07-01
The Common sense of Coffee beans correctly using Q Grader to Grade Coffee

The Common sense of Coffee beans correctly using Q Grader to Grade Coffee

In the Q Grader course (a professional coffee bean grading course), I found that people can't be 100% objective when grading coffee beans. Everyone's experience of coffee is different, because we have different taste buds, different noses and different brains, so we can't judge the taste of coffee objectively. For example, when I have a drink

2015-01-08
Coffee is an ancient consumer coffee culture.

Coffee is an ancient consumer coffee culture.

Make every cup of coffee and grasp every detail. For Starbucks, word-of-mouth is the best advertisement. You may be facing the 100th guest today, but for the guest, it is the first cup of coffee. His knowledge of Starbucks is that from the infatuated September of this cup of coffee, when you enjoy shopping on the famous global OUTLETS, you might as well go to

2015-03-11
Vega, a new generation of pioneers in the field of boutique coffee, changes ordinary consumers and coffee cultivation.

Vega, a new generation of pioneers in the field of boutique coffee, changes ordinary consumers and coffee cultivation.

Coffee is our beloved, and global coffee consumption has nearly doubled in the past 40 years, with an average of 2.25 billion cups of coffee consumed every day, of which about 400 million cups are consumed in the United States alone. But do you know where coffee comes from, how it is made, and how it becomes a delicacy in our cups? In order to change the mass consumer

2016-07-07
Can't you sleep if you drink coffee? Does coffee affect sleep?

Can't you sleep if you drink coffee? Does coffee affect sleep?

One: why can't you sleep after drinking? Because coffee contains caffeine, caffeine stimulates the cerebral cortex, eliminates drowsiness, increases feeling and thinking, and can be used as a cardiotonic to regulate heart function, as well as dilating kidney blood vessels and diuresis. However, caffeine is not just coffee. Usually a cup of coffee with 60-65mg caffeine. But eat too much coffee.

2015-02-07
Coffee is an ancient consumer product.

Coffee is an ancient consumer product.

Make every cup of coffee, every detail. For Starbucks, word of mouth is the best advertisement. You may be facing the 100th customer today, but for the customer, what he drinks is the first cup of coffee. His understanding of Starbucks is the infatuation that began with this cup of coffee. When you enjoy shopping fun in the global outlets with big brands, you may also wish to go to

2015-05-04
How to choose the right coffee for your coffee shop?

How to choose the right coffee for your coffee shop?

It is extremely important to choose the right coffee for the coffee shop. The good old days when customers drank what the coffee shop sold was gone. Nowadays, consumers are more and more picky about the choice of coffee, and the demand for the quality of coffee is higher and higher. At the same time, with the increasing number of coffee shops, it is not easy to survive in the fierce market competition. customer

2016-04-28
Starbucks Coffee consumers South American Wet Coffee production inferior Coffee Professional Baking Magazine

Starbucks Coffee consumers South American Wet Coffee production inferior Coffee Professional Baking Magazine

Although there are still many unsatisfactory aspects of Chinese coffee, what is exciting is that we see the potential of Chinese coffee. When the time and conditions are right, Chinese coffee will be very good coffee. As long as it is properly planted, nursed and properly handled, Chinese coffee can show a medium mellow taste and proper acidity, which is the same as South American dampness.

2016-07-13
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