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Starbucks embarks on the road of

Starbucks embarks on the road of "espresso" in China

Driven by caffeine, Starbucks coffee (Starbucks) has seen explosive growth in Asia. Starbucks plans to expand its 500 stores in China to at least 1500 stores in the next three years, according to a company announcement. The report predicts that by 2014, the company's business in China will become the second largest market outside the United States.

2014-04-27
Starbucks's Culture and Core competence

Starbucks's Culture and Core competence

Starbucks is a familiar name for coffee drinkers. In 1971, Starbucks opened its first coffee bean and spice monopoly in Seattle, USA. Now Starbucks has more than 10,000 stores around the world. There must be something deeper behind Starbucks' success, such as corporate culture, such as core values. According to USA Today, Starbucks shares rose

2015-07-27
Under the trend of the integration of eating, drinking and playing, how do cafes and paintings react?

Under the trend of the integration of eating, drinking and playing, how do cafes and paintings react?

Cafes always have a variety of scenes, often dining scenes, business scenes, leisure scenes of the three, but each cafe business circle is different, the main consumer groups are different, the proportion of each scene is different. Among them, leisure cafes are mainly dining scenes and leisure scenes, and many cafes combine the two elements of eating, drinking and play, with the general increase of people's consumption demand.

2016-10-19
Species introduction and origin characteristics of coffee beans

Species introduction and origin characteristics of coffee beans

The Romsda integrated coffee tree in Guatemala is a small shrub that grows in cold depressions. Its fruit is white or yellow, and the outer seeds are what we call coffee beans. At present, coffee beans are grown in about 66 countries around the world, among which they can be classified as Arabica, Robusta and Liberica. Arabica is the most important variety of coffee beans, accounting for about 100% of the total output.

2016-06-03
How to price Chinese coffee and boutique coffee

How to price Chinese coffee and boutique coffee

The Pulan Coffee Institute has been in no mood to write anything since the deadline for "falling in love with the cafe" in July, and I feel like my brain has been hollowed out. Recently, there has been a heated discussion about the pricing strategy of coffee in the industry, which has given me some ideas. I am a person who doesn't like clouds and cocoons very much, so it's in my nature to come straight to the point. First of all, satisfy people's basic physiology and convenience.

2015-11-11
On the current consumption Cognition of Coffee

On the current consumption Cognition of Coffee

I also entered this coffee world in order to open a small cafe of my own. An old man chatted with me on Weibo yesterday. She said: I like the elegant atmosphere and aura of the cafe very much, but I'm afraid I can't afford it with my financial ability. What a pity! Now, in terms of the development of coffee in China, the words of the elderly are common.

2015-04-25
Analyze the development prospect of fine ready-to-drink coffee beverage

Analyze the development prospect of fine ready-to-drink coffee beverage

In various supermarkets, ready-to-drink coffee drinks can be sold everywhere, and more than 90% of the prices of ready-to-drink coffee drinks are on the civilian route. The overall price is higher than that of soft drinks and generally the same as that of energy drinks. Only 10% belong to the brand of high-end boutique coffee drinks, and the leading brand of premium ready-to-drink coffee drinks is the well-known American coffee brand Starbucks.

2015-09-07
Introduction to Hougu Coffee Brand Culture of Hougu Coffee Co., Ltd.

Introduction to Hougu Coffee Brand Culture of Hougu Coffee Co., Ltd.

Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions. Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China, relying on the huge domestic consumer market and development.

2015-12-28
New appeal creates new fashion, revealing the innovative way MY ZONE Coffee joins

New appeal creates new fashion, revealing the innovative way MY ZONE Coffee joins

With the progress of the times and the younger generation becoming the main force of consumption, the traditional coffee shop model is becoming more and more old-fashioned, and some enterprising coffee franchisees have taken advantage of the situation to launch coffee franchisees with new generation coffee characteristics. MY ZONE, a coffee franchise brand owned by City Hotel Group, is a new brand aimed at the new needs of young people and business travelers.

2016-09-12
Starbucks' Rapid expansion Model remains to be tested: it is doubtful whether third-and fourth-tier cities can accept it.

Starbucks' Rapid expansion Model remains to be tested: it is doubtful whether third-and fourth-tier cities can accept it.

At present, domestic consumers' concept of coffee consumption is taking shape, and some people in the industry believe that the coffee market is also expected to exceed 1 billion yuan. At the same time, consumers' concept of coffee consumption is changing from instant coffee to store consumption or ready-to-drink consumption. therefore, in the future, chain coffee stores and ready-to-drink coffee drinks or the mainstream areas of the domestic coffee market, these two areas are also the main investors.

2016-08-19
Coffee Culture Common sense Coffee is an ancient consumer product

Coffee Culture Common sense Coffee is an ancient consumer product

Make every cup of coffee and grasp every detail. For Starbucks, word-of-mouth is the best advertisement. You may be facing the 100th guest today, but for the guest, it is the first cup of coffee. His knowledge of Starbucks is that from the infatuated September of this cup of coffee, when you enjoy shopping on the famous global OUTLETS, you might as well go to

2014-12-05
Coffee is an ancient consumer product. Starbucks carried it forward.

Coffee is an ancient consumer product. Starbucks carried it forward.

Make every cup of coffee and grasp every detail. For Starbucks, word-of-mouth is the best advertisement. You may be facing the 100th guest today, but for the guest, it is the first cup of coffee. His knowledge of Starbucks is that from the infatuated September of this cup of coffee, when you enjoy shopping on the famous global OUTLETS, you might as well go to

2015-02-04
Quality restaurant coffee, the first boutique coffee chain in the country.

Quality restaurant coffee, the first boutique coffee chain in the country.

Fine coffee is not an adjective, but an academic term. Only coffee made from beans with a SCAA score of more than 80 points after the international cup tester cup test can be called fine coffee. Figure 1. Quality store effect picture love coffee is a kind of elegance, drinking coffee is a kind of romance, opening a coffee shop is a more life choice.

2015-07-28
The way of business | he who gets the young gets the world.

The way of business | he who gets the young gets the world.

Needless to say, the development of technology is changing the way people live and consume today, and if they find that the service quality in a coffee shop is too poor or the baristas don't know what they ordered, they will immediately spread the message on their mobile phones. Although baristas will think that this kind of behavior infringes on their personal rights and interests, this is the way of life of the younger generation.

2016-06-20
The way of business | he who gets the young gets the world.

The way of business | he who gets the young gets the world.

Needless to say, the development of technology is changing the way people live and consume today, and if they find that the service quality in a coffee shop is too poor or the baristas don't know what they ordered, they will immediately spread the message on their mobile phones. Although baristas will think that this kind of behavior infringes on their personal rights and interests, this is the way of life of the younger generation.

2016-06-20
Boutique coffee vs. commercial coffee

Boutique coffee vs. commercial coffee

A classic advertising slogan for Nestle coffee, which is very delicious, is popular all over the country, which may make a generation full of longing and yearning for Nestl é. At that time, the taste of coffee and coffee in the hearts of Chinese people may be almost equated with the taste of Nestle.

2014-05-20
A cinema that doesn't want to be a coffee shop is not a good fashion store-New York

A cinema that doesn't want to be a coffee shop is not a good fashion store-New York

Source: the New York Times faced a stalemate from the start a few years ago when BlakeMycoskie, founder of footwear brand Toms, talked with his executives about opening the first retail store. The discussion concerns the definition of the word store. I don't want to start as a retail store. 'i don't feel like this is going to give

2015-11-17
Chinese Coffee Market Aix Coffee plans to enter Guangzhou Market

Chinese Coffee Market Aix Coffee plans to enter Guangzhou Market

In recent years, the population and market of coffee consumers in China have shown a trend of rapid growth, especially in the cities of Beijing, Guangzhou, Shenzhen and coastal first-tier cities, whose annual per capita consumption is increasing at a rate of 30%, far exceeding the annual growth rate of world coffee consumption. It is estimated that by 2020, China will become a big coffee consumer in the world equivalent to Japan. With such an opportunity, major brands at home and abroad are facing the big coffee market.

2014-11-25
Pascucci Cafe tells the important business philosophy

Pascucci Cafe tells the important business philosophy

Coffee shop is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized shops are produced, including clothing, food, and food.

2015-08-18
Beijing Evening News: cafes suddenly become popular

Beijing Evening News: cafes suddenly become popular

Some people say, how to tell the Korean cafe? Just see if it has a transparent glass window five or six meters high. This is true. Recently, Korean cafes which have won by "tune" are very popular in the capital. Li Zhiqi of Zhiqi Future Marketing Consulting Co., Ltd. said that the cafe has entered the 2.0 era, and the premium generated by the so-called "adjustment" can reach 30% to 30%.

2014-08-15
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