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Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
Dark Chocolate aroma Panamanian Rosa Coffee Flavor Taste the characteristics of the manor area introduce the boutique coffee

Dark Chocolate aroma Panamanian Rosa Coffee Flavor Taste the characteristics of the manor area introduce the boutique coffee

La Mula is a dense forest, with huge shade trees covering most of the planting area. There is also a second layer of shade trees that grow lower than them, and under this vault are rosy summer coffee trees that have a unique flavor because of the environment. Boot tells us that if the cloud period is regular and becomes a regular phenomenon, it shows that it will affect the trees.

2016-08-04
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2016-06-29
Robusta, one of the most important coffee tree varieties in the world.

Robusta, one of the most important coffee tree varieties in the world.

Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robsta species was originally a mutant of the Congo species (scientific name: Coffee Canephora).

2014-06-30
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27
Hang two coffee trading center cards a week

Hang two coffee trading center cards a week

On July 12, Yunnan Coffee Trading Center was set up in Pu'er City.

2014-08-08
Introduction to the characteristics of flavor and taste of Panamanian coffee manor

Introduction to the characteristics of flavor and taste of Panamanian coffee manor

The oceanic climate is a huge system that covers the entire hemisphere. Other currents in the Caribbean originate as far away as Iceland, while some east-west currents in the Pacific Ocean originate half a world away off the coasts of Japan and Indonesia. On the island of Panama, which is less than 100 kilometers wide, these global climate systems interweave and collide with each other, creating an amazing microatmosphere.

2016-09-18
Robusta Robusta

Robusta Robusta

Robusta, one of the most important coffee tree varieties in the world. Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robusta progeny

2014-06-26
Introduction to coffee beans: learn more about Robusta coffee beans and the essence of tenacity

Introduction to coffee beans: learn more about Robusta coffee beans and the essence of tenacity

Robusta, one of the most important coffee tree varieties in the world. Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robusta progeny

2015-12-09
Practical experience of starting a business in a coffee shop

Practical experience of starting a business in a coffee shop

"as long as I believe in something, I will stick to it to the end and do it better." From knowing nothing about coffee and drinking only instant coffee, he now knows how to drink coffee and is madly infatuated with the taste of coffee. Li

2014-05-30
From 2012 to 2016, the development of the coffee industry ranked the top five coffee in the world as coffee consumption in China.

From 2012 to 2016, the development of the coffee industry ranked the top five coffee in the world as coffee consumption in China.

From 2012 to 2016, the coffee consumption market entered a period of rapid development. Coffee consumption in Chinese cities, the average annual coffee consumption per person is 4 cups, even in big cities such as Beijing and Shanghai, the annual consumption per person is only 20 cups. In Japan and Britain, each person drinks an average of one cup of coffee a day. Japan and Britain are both famous tea culture countries in the world.

2016-03-08
How to tell the robusta coffee beans? What does Luo Dou look like?

How to tell the robusta coffee beans? What does Luo Dou look like?

The first chapter of the Coffee Taste Collection, the basic knowledge of coffee beans, the first section, the three native species of coffee. 2. Robusta species (scientific name Coffee Robusta Linden). P8 (Note p8, which indicates page 8, is annotated in many places). Robusta coffee beans are generally used for instant solution because they extract twice as much coffee liquid as Arabica. Caffeine content 3

2015-11-10
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
Management and service of cafes cost management and information management of cafes

Management and service of cafes cost management and information management of cafes

First, do a good job of internal control and management when the economy is not good. It is difficult to make a lot of money to open a store, but at least you can't lose money, or you have to strengthen internal control and management. It can be considered from three aspects: personnel, cost and procurement. (1) the personal leadership style of the personnel boss, the degree of assistance of the partnership shareholders, the staff turnover rate and centripetal force, and the most basic personnel management regulations. It all affects students.

2014-09-19
Ways to reduce staff mobility in cafes

Ways to reduce staff mobility in cafes

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-06-20
Ways to reduce the flow of people in cafes Coffee recruitment

Ways to reduce the flow of people in cafes Coffee recruitment

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-05-30
The spread of Coffee Coffee Culture of Coffee all over the World

The spread of Coffee Coffee Culture of Coffee all over the World

The Discovery and spread of Coffee how was coffee discovered? When people taste mellow coffee, they can't help but ask such questions. According to Roth de Neroy, a Roman linguist, around the sixth century AD, an Arab shepherd named Caldai was very excited and excited to see every goat when he went to graze on the grasslands of Ethiopia. It made him

2014-11-07
Coffee shop management coffee shop marketing skills

Coffee shop management coffee shop marketing skills

As an emotional industry, running a cafe is very popular with fashionists. while making money, it can also take into account the pursuit of the taste of life, which is indeed the best choice for both worlds. Therefore, many cultural people who are new to business like to run cafes, which make them have a rich humanistic atmosphere, thus making them more attractive. In fact, at present, large, medium and small cities in China

2014-11-06
Store owners talk about the misunderstanding of opening a store.

Store owners talk about the misunderstanding of opening a store.

At present, more and more people want to open a coffee shop in China, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" written by Chen Haopai.

2015-04-28
Why is coffee so popular in the world, but not tea?

Why is coffee so popular in the world, but not tea?

It is an undeniable fact that the development of tea has not formed a world-class chain like coffee. Why tea is not so popular in the world is also a question for many people in China. Why on earth is it? Tea can be refreshing, tea polyphenols are good for the human body, tea contains much less calories than coffee, but. It is true that there is no tea industry in China.

2016-08-17
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