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The summer beverage market begins to fight. Coffee and herbal tea attack fiercely.

The summer beverage market begins to fight. Coffee and herbal tea attack fiercely.

With the coming of summer, the beverage market is heating up again. Igo reporter visited the market and found that coffee drinks not only have more and more brands, but also play to change. Mocha, latte, espresso, iced coffee is simply the establishment of a large cafe. And herbal tea drinks are also a new force in the Guangdong beverage market. For white-collar workers, these two kinds of products will undoubtedly be the protagonists to quench their thirst this summer.

2014-04-27
Master Kang joined hands with Starbucks to enter the ready-to-drink coffee market.

Master Kang joined hands with Starbucks to enter the ready-to-drink coffee market.

Multinationals tend to look for a local partner on Chinese mainland because it is the easiest way to target consumers in China's huge market, Reuters reported today. The report also quoted analysts as saying that the cooperation between the two sides will reduce the cost of Starbucks ready-to-drink coffee and allow Starbucks products to appear in some small Chinese cities.

2016-06-14
What kind of instant coffee drinks do coffee fans like?

What kind of instant coffee drinks do coffee fans like?

Why did the editor talk about this problem? In the beverage market, ready-to-drink coffee beverages have become the mainstream type of beverages. Because they are easy to carry and taste mellow, many consumers are interested in coffee beverages, but in fact, for consumers, maybe they need some more original coffee drinks. It is understood that some people have formed the habit of drinking coffee every day.

2015-09-07
Nestle's bottled drinks sell well in China, but the growth of instant coffee slows down.

Nestle's bottled drinks sell well in China, but the growth of instant coffee slows down.

Nestl é, the world's largest food manufacturer, released its semi-annual report for 2015, which showed that its global sales in the first half of the year were 42.8 billion Swiss francs (280.34 billion yuan), an organic growth of 4.5% and a real internal growth of 1.7%. The operating profit is 15%. Nestl é CEO Paul Bokai (Paul Bulcke) said the first-half results were in line with expectations, even in a difficult environment

2016-10-13
Introduction to Papua New Guinea Coffee with Apricot-like bright and sour fruit

Introduction to Papua New Guinea Coffee with Apricot-like bright and sour fruit

Describe Indonesia Mantenin as an old man with years of precipitation, then Papua New Guinea is a refreshing and elegant beauty. Not only the bean body is beautiful, the flavor is also beautiful and exquisite. From the map, we can see that Papua New Guinea borders Indonesia, but it does not have the full-bodied, miscellaneous and spicy characteristics of Indonesia's Mantenin. On the contrary

2016-06-22
Coca-Cola turns to ready-to-drink Coffee Competition Nestl é has a high price and an uncertain future.

Coca-Cola turns to ready-to-drink Coffee Competition Nestl é has a high price and an uncertain future.

Although the overall sales of ready-to-drink coffee has maintained an annual growth rate of more than 30%, it accounts for less than 2% of the entire beverage industry, and it is still facing the embarrassment of high prices and small quantities. Nestl é and Uni-President have a market share of nearly 80%. After a decline in carbonated beverage sales, Coca-Cola wants to shift its energy to other beverages. Coca-Cola announced yesterday that its

2014-10-25
Is Nestl é too optimistic about instant coffee and a drag on mergers and acquisitions?

Is Nestl é too optimistic about instant coffee and a drag on mergers and acquisitions?

In February 2015, nearly 400 tons of unexpired Nestle coffee was destroyed in Dongguan, Guangdong, with a market value of nearly 10 million. Nestl é officials responded that the move was to keep products fresh and destroy stocks. The dumping of instant coffee by Nestl é (China) Co., Ltd. (hereinafter referred to as Nestle China) is the largest destruction of instant coffee since the factory was established in 1992. Xu Xiongjun, an expert on strategic positioning of food and beverage, believes that

2015-04-15
Teach you how to make a good cup of coffee yourself! How to use an automatic coffee machine to make coffee

Teach you how to make a good cup of coffee yourself! How to use an automatic coffee machine to make coffee

As one of the three largest drinks in the world as famous as tea, coffee has long become a necessity for many people. Although there has been a heated debate about Starbucks' profitability recently, it does not affect the sales of the brand. Starbucks is an ordinary cup of coffee, like a McDonald's hamburger, but it is undeniable that Starbucks represents an acceptable cup.

2015-11-02
International organizations in China International Coffee Festival

International organizations in China International Coffee Festival

The International Coffee Organization has always been very concerned about the development of China's coffee industry. In the 1980s, the International Coffee Organization sent relevant experts to Yunnan coffee factories to provide technical exchanges, and gave strong support in seed selection, planting, tasting and other professional techniques. While coordinating the international trade that affects the global coffee economy, the International Coffee Organization has been committed to the spread of coffee culture in countries around the world.

2015-03-06
Robusta Robusta

Robusta Robusta

Robusta, one of the most important coffee tree varieties in the world. Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robusta progeny

2014-06-26
Books on coffee knowledge

Books on coffee knowledge

Lin Ying and Mao Yongnian's "falling in love with coffee" gives a comprehensive explanation of coffee and coffee beans. For example, how coffee beans should be stored. Because coffee is easily oxidized in oxygen, coffee beans lose their original aroma. There are also many sources of coffee. All kinds of coffee machines are also introduced. Like the Espresso coffee maker, they say it's the best "classic coffee."

2016-09-12
General knowledge of Fine Coffee in China by International organizations

General knowledge of Fine Coffee in China by International organizations

The International Coffee Organization in China has always been very concerned about the development of China's coffee industry. In the 1980s, the International Coffee Organization sent relevant experts to Yunnan coffee factories to provide technical exchanges, and gave strong support in seed selection, planting, tasting and other professional techniques. While coordinating the international trade that affects the global coffee economy, the International Coffee Organization has been committed to the survival of coffee culture.

2015-04-27
Coffee shop management knowledge how to decorate the coffee shop?

Coffee shop management knowledge how to decorate the coffee shop?

How can I decorate the coffee shop? The coffee shop is a place for our daily rest. How can we decorate it in order to achieve a relaxing state? Today, the editor of Hangzhou Decoration Company brings you relevant knowledge about how to decorate the coffee shop: (figure: coffee shop decoration design effect map) coffee shop decoration design effect map check key store head status

2015-07-16
The Development of Fine Coffee International Organization in China

The Development of Fine Coffee International Organization in China

The International Coffee Organization in China has always been very concerned about the development of China's coffee industry. In the 1980s, the International Coffee Organization sent relevant experts to Yunnan coffee factories to provide technical exchanges, and gave strong support in seed selection, planting, tasting and other professional techniques. While coordinating the international trade that affects the global coffee economy, the International Coffee Organization has been committed to the survival of coffee culture.

2014-11-27
Different coffee extraction methods and utensils

Different coffee extraction methods and utensils

Since coffee was cited as a beverage by human beings, there have been a variety of coffee production methods, which so far are roughly divided into the following categories, each of which has its own typical utensils and characteristics no matter how it tastes.

2014-09-11
Introduction to coffee beans: learn more about Robusta coffee beans and the essence of tenacity

Introduction to coffee beans: learn more about Robusta coffee beans and the essence of tenacity

Robusta, one of the most important coffee tree varieties in the world. Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robusta progeny

2015-12-09
Caffeinated energy drinks raise safety concerns

Caffeinated energy drinks raise safety concerns

A new product in the caffeine competition in the energy drink industry is the pocket-packed, squeezed-bottle design of Mio Energy beverage additives. Kraft Foods says every half teaspoon of its Mio product releases 60 milligrams of caffeine in the drink, the equivalent of a six-ounce cup of coffee. However, one of their models is packaged (can be repeatedly extruded)

2014-06-27
Starbucks Coffee Price and Classification of Starbucks Coffee

Starbucks Coffee Price and Classification of Starbucks Coffee

Starbucks coffee usually costs 25-30 yen, with a 10% service charge. Starbucks sells a total of six categories of drinks, namely: coffee of the day (including iced coffee and American coffee), kung fu coffee (espresso), fancy coffee, cappuccino, Taishu tea and mineral water juice. Below, the author will introduce the characteristics of these six categories of drinks in detail. Coffee of the day

2016-04-30
Last year's poor performance, why did Nestl é pour out the coffee?

Last year's poor performance, why did Nestl é pour out the coffee?

In the 1980s, Maxwell and Nestle, two major instant coffee brands, were almost the forerunners of Chinese mainland coffee enlightenment education. But the coffee market is no longer just owned by Nestl é and Maxwell. Under pressure from many coffee products to carve up the market, Nestl é destroyed nearly 400 tons of unexpired instant coffee in February. The production capacity is ahead of the consumption capacity, and Nestle dissolves coffee.

2015-04-20
The earliest western restaurant in China was called Fancai Restaurant

The earliest western restaurant in China was called Fancai Restaurant

Chinese people begin to recognize western culture by observing westerners 'living habits. The Chinese found that Westerners drink soup first, then eat; eat first, then drink. They couldn't explain this abnormal Chinese living habit, and they finally concluded that the fundamental reason why Westerners and Chinese living habits are different is that Westerners believe that the earth is round and Chinese head to head.

2015-09-12
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