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Principles of coffee shop sales

Principles of coffee shop sales

When a store officially opens, it is the beginning of the real challenge, because it is not difficult to open a store, but if you want to make money, it is not so simple, you must know marketing knowledge. The shop has been open for one or two years, or for three years or more, when the external environment changes, such as the opening of the subway, the transfer of the business circle, the construction of buildings nearby, or competition in the same industry, such as opening one opposite, corner alley.

2014-06-04
Italian Delon EC155 pump semi-automatic coffee machine

Italian Delon EC155 pump semi-automatic coffee machine

Espresso is bitter in coffee, but it can not be said to be very bitter. In fact, coffee bitterness is mostly due to excessive extraction or overroasting. Itlay roasting is the deepest roasting degree, and coffee beans are caramelized to a large extent. Normally, there is not much bitterness and should be slightly sweet. However, if the fire is not controlled a little bit, the excessive baking will be carbonized and will be bitter. Extract

2015-09-23
How to make a cup of espresso or American espresso with a concentrator?

How to make a cup of espresso or American espresso with a concentrator?

The production technology of espresso has beans and suitable equipment, and finally there are human factors that we can control. Because the extraction conditions of espresso are very extreme, there are slight changes in the process of making espresso. Finally, the coffee cup will be several cups, dozens of times or even hundreds of times magnification, reflected in the feeling after the entrance is very strong and unbearable.

2016-03-29
Drinking coffee in the morning is a waste: it has poor refreshing effect and hurts stomach

Drinking coffee in the morning is a waste: it has poor refreshing effect and hurts stomach

Making a cup of coffee during working hours, smelling alcohol and aroma, aftertaste bitter and sour, waking up passion for work with caffeine seems to be a good choice. Do you know when coffee is best? How many cups of coffee a day? In addition to dispelling fatigue, what other surprises can coffee bring to our body? China Economic Network Xiaobian collected coffee for office workers

2015-08-25
The preliminary work of opening a coffee shop the content and focus of coffee shop image evaluation

The preliminary work of opening a coffee shop the content and focus of coffee shop image evaluation

No cafe dares to take its decoration and beautification work lightly. Because the main investment of a cafe is spent on store decoration and coffee and beverage procurement; store decoration and coffee and beverage procurement have the most direct contact with customers, therefore, to maintain the freshness and vitality of the store, so that they are often in the best condition, has become the focus of shaping the image of the whole cafe.

2014-12-22
Pu'er Coffee-- shaping the Brand

Pu'er Coffee-- shaping the Brand "sharpening the knife to the Market"

To improve the quality of Pu'er coffee in the second half of 2013, Pu'er newly planted ecological coffee garden of 70, 000 mu, coffee area has reached 716000 mu, put into production of 340000 mu, output of 45000 tons, agricultural output value of 780 million yuan; export of 36000 tons, earning foreign exchange of 79.32 million US dollars. There are 386 coffee enterprises registered for industry and commerce in the city, with more than 247500 coffee employees, and the newly established farmers' coffee professional contract.

2014-08-29
The importance of bean grinder to ESP

The importance of bean grinder to ESP

First of all, the average grinding of a coffee bean can divide a coffee bean into several kinds (some studies suggest that there are about 3 kinds of particles). The number of particles depends on the roughness of the grinding; on the contrary, uneven grinding divides a coffee bean into many different sizes.

2014-07-18
Drinking coffee in the morning is a waste: it has poor refreshing effect and hurts stomach

Drinking coffee in the morning is a waste: it has poor refreshing effect and hurts stomach

Making a cup of coffee during working hours, smelling alcohol and aroma, aftertaste bitter and sour, waking up passion for work with caffeine seems to be a good choice. Do you know when coffee is best? How many cups of coffee a day? In addition to dispelling fatigue, what other surprises can coffee bring to our body? China Economic Network Xiaobian collected coffee for office workers

2015-08-04
Extract a cup of espresso espresso taste balance taste sticky Italian blend coffee beans business

Extract a cup of espresso espresso taste balance taste sticky Italian blend coffee beans business

With beans and suitable equipment, finally, there are human factors that we can control. Because the extraction conditions of espresso are very extreme, there are slight changes in the production process. Finally, the coffee cup will be magnified by several cups, dozens of times or even hundreds of times, and the feeling after the entrance is very strong and unbearable. So, we...

2016-07-14
Caffeine in coffee.

Caffeine in coffee.

Caffeine: (Caffeine) is an alkaloid extracted from tea and coffee fruits. Moderate use of caffeine can dispel fatigue and excitatory nerves. It is clinically used to treat neurasthenia and coma resuscitation. However, large doses or long-term use will also cause damage to the human body, especially it is also addictive, once discontinued, there will be mental fatigue, fatigue and other precepts

2016-06-01
The production technology of espresso how to make espresso and espresso

The production technology of espresso how to make espresso and espresso

The production technology of espresso has beans and suitable equipment, and finally there are human factors that we can control. Because the extraction conditions of espresso are very extreme, there are slight changes in the process of making espresso. Finally, the coffee cup will be several cups, dozens of times or even hundreds of times magnification, reflected in the feeling after the entrance is very strong and unbearable.

2016-03-28
What can ESPRESSO's CREMA tell us?

What can ESPRESSO's CREMA tell us?

There has long been a theory that robusta beans can produce better Crema during extraction. This is true because Robusta coffee beans contain only half the aroma components and aromatic oil content of Arabica coffee beans. This means that less oil is extracted into the coffee, thus reducing the effect of oil on foam stability, so adding Robusta coffee beans will reduce the whole.

2015-02-12
The Truth of Fair Trade in a Cup of Coffee

The Truth of Fair Trade in a Cup of Coffee

Fair Trade is a social movement launched by developed countries to provide fairer terms of trade through a number of international aid organizations to protect the rights and interests of workers and producers in poor countries. Some economists believe that "fair trade" is essentially a form of subsidy, which hinders economic development and cannot eradicate the problem of poverty.

2014-08-19
How much is Starbucks Coffee beans? characteristics of Starbucks Coffee beans

How much is Starbucks Coffee beans? characteristics of Starbucks Coffee beans

Starbucks can develop one of the world's oldest commodities, Starbucks Coffee, into a distinctive, lasting, high value-added brand, which is inseparable from the experience culture and unique marketing methods it adhered to at the beginning of its business. Starbucks' success does not lie in the excellent quality of its coffee. The infection of relaxed and warm atmosphere is the only thing that Starbucks wins.

2016-05-05
Classification and causes of defective beans in SCAA Coffee SCAA level: Italian mixed beans with secondary defects

Classification and causes of defective beans in SCAA Coffee SCAA level: Italian mixed beans with secondary defects

CAA level: whole sour bean is a first-level defect; one whole sour bean = a complete defect name: local sour bean SCAA level: local sour bean is a secondary defect; less than half of a bean is sour bean, 3 beans = 1 complete defect cause: agriculture and treatment. Sour beans are caused by fermentation, and they are contaminated by microorganisms in many places in the process of harvest and treatment.

2016-07-14
Caffeine common sense can dispel fatigue

Caffeine common sense can dispel fatigue

Caffeine is an alkaloid extracted from tea and coffee fruit. Moderate use of caffeine can dispel fatigue and excitatory nerves. It is clinically used to treat neurasthenia and coma resuscitation. However, large doses or long-term use will also cause damage to the human body, especially it is also addictive, once discontinued, there will be mental fatigue, fatigue and other withdrawal symptoms, although its

2014-11-24
Four factors for the success of running a coffee shop

Four factors for the success of running a coffee shop

Nowadays, more and more people like to drink coffee, which creates a broad market for opening coffee shops.

2015-12-01
Coffee basics White coffee benefits, efficacy and role

Coffee basics White coffee benefits, efficacy and role

White coffee (note: please do not exceed 3 cups a day, appropriate amount can be) 1. refreshing white caffeine flavor spicy aromatic alcohol, easy to pass through the brain blood barrier, stimulate the central spirit channel, promote brain activity, make the mind more sober, responsive, thinking ability, concentration, improve work efficiency; can stimulate the brain skin, promote feeling, judgment, memory and feelings

2015-01-26
Matters needing attention in training coffee shop staff training staff manual

Matters needing attention in training coffee shop staff training staff manual

Coffee shop training staff, first of all need to pay attention to the training methods and skills. Good training teachers will be able to match the training content with vivid and wonderful explanations and demonstrations, which will certainly leave a deep impression on the participants. In the face of the audience of shop assistants whose professional level and professional quality are uneven, the instructors should understand that the purpose of training is to improve the shop assistants' basic knowledge and marketing skills.

2015-04-10
Caffeine overuse is harmful to human health.

Caffeine overuse is harmful to human health.

Caffeine (Caffeine) is an alkaloid extracted from tea and coffee fruit. Moderate use of caffeine can dispel fatigue and excitatory nerves. Caffeine is used in clinical treatment of neurasthenia and coma resuscitation. However, large doses or long-term use will also cause damage to the human body, especially it is also addictive, once discontinued, there will be mental fatigue, fatigue and other withdrawal symptoms

2015-07-01
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