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Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

In the boutique coffee market, Seesaw is an anomaly: it opens its stores to shopping malls, breaking the conventions of boutique stores with nearly 200 square meters; it sells a cup of boutique coffee from an industry price of more than 50 yuan to 25 yuan; it doesn't add meals, and a store can sell 1000 cups of boutique coffee a day far more than the average Starbucks store. Seesaw, in a struggling boutique coffee market,

2015-12-28
Introduction to the characteristics of Costa Rican Coffee

Introduction to the characteristics of Costa Rican Coffee

There are many excellent producing areas in Costa Rica, and the high-quality producing areas of Costa Rica have a common understanding of quality, that is, it requires the use of mature coffee fruits to ensure the production of high-quality coffee. Generally speaking, a large amount of water is used in the post-processing of picked coffee fruit, but the advanced production equipment in Costa Rica saves the use of water resources to the greatest extent.

2016-07-29
The origin of painting

The origin of painting "small plaid cloth"

Ding Yi's small plaid cloth his painting, people do not understand said that it is flower cloth, and this piece of cloth is now very popular in the international market, the highest auction price of 10 million yuan; he is extremely patient, began to create this theme in the mid-1980s, the painting has not changed to this day; he is lonely, but he is the first Chinese artist to work with an international luxury brand; his name

2014-08-08
Coffee magnate expands four coffee shops in a building in Shenzhen Century of Excellence Center

Coffee magnate expands four coffee shops in a building in Shenzhen Century of Excellence Center

Yesterday, Li Xianglu, director of Aix Coffee China, revealed that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, aiming to open three to four new stores in the fourth quarter. The expansion of Aix Coffee is by no means an exception. Since the beginning of this year, Starbucks, COSTA and other well-known international coffee chains

2014-04-27
China's coffee growing industry may encounter

China's coffee growing industry may encounter "winter" again

Yunnan Province, China's largest coffee-producing area, is about to usher in the harvest season. The industry predicts that China's coffee planting industry may encounter a cold winter price again in the new season, and the industry calls on the public to drink more Yunnan coffee beans to help coffee growers and enterprises survive the cold winter. Coffee futures prices in New York remain between 110 cents and 115 cents, according to a recent circular issued by the Yunnan Province Coffee Industry Association.

2014-04-27
Aeropress (Aeropress) is born. Aeropress Introduction

Aeropress (Aeropress) is born. Aeropress Introduction

AeroPress was officially released in 2005 by AEROBIE, USA. It has been listed and aroused strong response for its advantages of easy use, high efficiency and delicious coffee. The new coffee maker was invented by Stanford University mechanical engineering lecturer Alan Adler, who holds more than 40 patents in the United States and other countries. Ale press is a hand-brewed coffee jane

2015-03-13
Introduction to the characteristic varieties of Coffee grindability treatment in Saint Roman Manor, Costa Rica

Introduction to the characteristic varieties of Coffee grindability treatment in Saint Roman Manor, Costa Rica

Costa Rica's law only allows the planting of Arabica varieties, and Robusta is contraband in its territory, which shows the importance Costa Rica attaches to the quality of coffee. Most of the varieties cultivated in Costa Rica are caturra, catuai and so on, and there are many varieties in the country, the most famous is the bourbon variety villa sarchi, which is found at high altitudes.

2016-10-13
The western valley of the Costa Rican coffee producing region with a deep coffee culture

The western valley of the Costa Rican coffee producing region with a deep coffee culture

Costa Rica's law only allows the planting of Arabica varieties, and Robusta is contraband in its territory, which shows the importance Costa Rica attaches to the quality of coffee. Most of the varieties cultivated in Costa Rica are caturra, catuai and so on, and there are many varieties in the country, the most famous is the bourbon variety villa sarchi, which is found at high altitudes.

2016-06-27
Is white coffee white coffee?

Is white coffee white coffee?

Many people will think that "coffee is brown and black, white coffee is white", but in fact, white coffee is not white coffee, but light milk golden yellow coffee, which looks more similar to milk tea, but white coffee is not equal to milk coffee.

2014-07-14
Fine Coffee Learn Coffee Self Roasting Excerpts

Fine Coffee Learn Coffee Self Roasting Excerpts

When I published the first edition of this book in 1996, roasting coffee beans at home was something only dedicated coffee addicts could do. At that time, roasting coffee beans was a very difficult thing to master, and roasters had to struggle to find a way to make coffee.

2014-11-17
Ethiopian Coffee Lim Region Flavor Ethiopian Fine Coffee Bean Introduction

Ethiopian Coffee Lim Region Flavor Ethiopian Fine Coffee Bean Introduction

Coffee bugs, in previous installments we learned about the origins and spread of coffee, so where does the coffee we drink today come from? Next, follow Xiao one to explore coffee producing areas around the world ~ Coffee 53 producing areas currently have 53 major coffee producing areas in the world, all distributed in the coffee belt "25N~30S". We're tracking the spread of specialty coffee

2016-04-30
Coffee is roasted at home

Coffee is roasted at home

The reason for roasting coffee beans at home is reliable, economical and golden. When the author published the first edition of this book in 1996, roasting coffee beans at home was something that only tireless coffee addicts would do. At that time, roasting coffee beans was very difficult to master, and roasters had to work hard to find a way to make coffee.

2014-09-28
Description of characteristics and Flavor of San Roman Coffee Manor in Costa Rica

Description of characteristics and Flavor of San Roman Coffee Manor in Costa Rica

Lajas is also the first manor in Central America to start honey treatment and natural sun treatment. Tanning is a very traditional practice, which uses the least resources, but because there are too many uncontrollable factors, it is very difficult to do well. Francesca has added many innovations, such as using the sugar meter (Brix meter) that is often equipped in the wine industry to measure the sugar content of fruits.

2016-10-08
Robusta, one of the most important coffee tree varieties in the world.

Robusta, one of the most important coffee tree varieties in the world.

Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robsta species was originally a mutant of the Congo species (scientific name: Coffee Canephora).

2014-06-30
Desk-top coffee takes the lead in China's second and third tier cities

Desk-top coffee takes the lead in China's second and third tier cities

Cross-Strait Coffee is the leading brand of desktop coffee. (CFP)Ishiya Coffee opens shop in Taipei Minsheng Community. Starbucks, Costa and other American cafes occupy the first-tier cities in the mainland, while Korean cafes are emerging, eating silkworm and whale step by step, while desktop cafes that landed earlier to seize the lead still occupy the three major brands of Shangdao, Diou and Cross-Strait.

2015-01-26
Costa Rican Tarazhu Coffee Bean Flavor description, characteristics of Grinding degree and Regional treatment method

Costa Rican Tarazhu Coffee Bean Flavor description, characteristics of Grinding degree and Regional treatment method

Costa Rican coffee flavor description, Colombia, Guatemala, Costa Rica, Brazil and so on. These excellent raw beans arrive at eight o'clock and will be stored in the best condition. Coffee beans can be roasted after passing the inspection in the warehouse. Eight points has experienced professional bakers who have three important factors such as time, temperature and color in the baking process.

2016-10-20
Many people's Cafe-Democratic Management Model

Many people's Cafe-Democratic Management Model

This is a cafe with an average age of 25 and co-funded by 79 people; it promotes a democratic management model and they position the business model as an offline SNS. "Entrepreneurship" magazine interview / Zheng Jiangbo Xia Hongwen / Xia Hong mosquito er Niu (net name) may not have thought of the idea that came out within an hour, when she wrote on Douban on January 6th with the title: let's spend 2000 yuan

2014-06-04
Shanghai prepares to set up a coffee exchange to sting coffee people in Yunnan

Shanghai prepares to set up a coffee exchange to sting coffee people in Yunnan

If pacorini, an Italian warehousing operator, sets up Asia's first coffee exchange in the Shanghai free trade zone, Yunnan, as the main producer of coffee, can only do what farmers do forever. Yunnan can only stay in the place where coffee raw materials are bought and sold, and Yunnan still has no pricing power and voice. A few days ago, the Yunnan Coffee Industry Association talked about the future of Yunnan coffee industry and the establishment of coffee trade in Shanghai.

2014-11-21
Characteristics of Costa Rican coffee flavor and taste manor producing world-class high-quality coffee

Characteristics of Costa Rican coffee flavor and taste manor producing world-class high-quality coffee

Generally speaking, a large amount of water is used in the post-processing of the picked coffee fruit, but the advanced production equipment in Costa Rica saves the use of water resources to the greatest extent, and a circulating filter is used to treat the waste water from washing coffee beans. let the waste water be purified into clean water to prevent pollution of the local soil environment. After the coffee fruit has been peeled, the peel fruit is recovered.

2016-08-03
Three factors affecting Coffee Fine Coffee

Three factors affecting Coffee Fine Coffee

The main ingredient of coffee is water, which accounts for up to 95%. Can you be sure that the water you use in your cafe every day can ensure the long-lasting and stable quality of coffee? You may run a fast food restaurant, an independent cafe with light meals, or an upscale coffee shop. But whether you are a coffee shop operator, a barista or a restaurant owner, you will encounter the problem that the quality of coffee is not stable.

2016-06-02
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