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"Aishi" baking production line Pu'er Industrial Park put into production

Our reporter Liu Rui reported that at the 20th Kunming Fair, Aiyi Group showed up with new products such as beans, coffee powder, and flavored coffee, releasing a strong signal of its entry into the domestic market. This is another important business strategy for Aiyang following the establishment of a joint venture with Starbucks in February this year. At present, the coffee roasted beans built by Aiyang Group in Pu'er Industrial Park (

2014-04-27
Chain coffee shop business plan coffee shop operation

Chain coffee shop business plan coffee shop operation

First, investment objectives and tasks 1, investment objectives 2, investment tasks 3, key to success 2, investor profile 1, investor nature 2, shareholder profile 3, operation model 3, product and service 1, product and service description 2, competitive comparison 3, resources, technology 4, future product and service plan 4, market analysis 1, market demand 2, industry development trend 3, competition

2015-08-13
Appreciation of Coffee Packaging Design

Appreciation of Coffee Packaging Design

Packaging is considered to be one of the main influences in the marketing world, because it will instantly determine the first impression of customers, so it is increasingly valued by business decision makers. Good packaging design is based on strategy, and at the same time has a public aesthetic, can be identified by the target consumer and obtain emotional recognition. The following coffee packaging to a certain extent represents the design of coffee packaging

2014-09-03
Cafe Entrepreneurship guidance Lecture-Management and Operation

Cafe Entrepreneurship guidance Lecture-Management and Operation

1, the appropriateness of the whole store lighting: we should pay attention to the brightness performance of the competitive store, as well as the effective use of lamps and lanterns. 2, the use of key lighting effect: the effect of store or special display and the use of lamps and lanterns should be appropriate. 3, the shaping of color and store atmosphere: we should grasp the application of the basic tone of the whole store, the color performance of the object suitable for the customer layer and the effect of color matching. 4 、

2015-08-13
Cafe Entrepreneurship guidance Lecture-pre-preparation

Cafe Entrepreneurship guidance Lecture-pre-preparation

Coffee shop is a kind of retail store. Retail is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, a variety of specialized stores are produced, including clothing, food, and food.

2015-08-13
South Korean chain brand

South Korean chain brand "Coffee accompany you" overexpanded and caught in a "confidence crisis"

South Korean chain coffee accompanies you in over-expansion and trust crisis Hangzhou's first store closed a few months ago our reporter Zhu Yao was publicly protested by franchisees, many domestic stores have closed one after another, and Korean chain coffee brands with bad news have accompanied you. It has become a hot topic recently. As early as the end of last year, it was caught in frequent shop closures, and coffee was rumored to accompany you facing operational difficulties.

2015-05-15
How to price Chinese coffee and boutique coffee

How to price Chinese coffee and boutique coffee

The Pulan Coffee Institute has been in no mood to write anything since the deadline for "falling in love with the cafe" in July, and I feel like my brain has been hollowed out. Recently, there has been a heated discussion about the pricing strategy of coffee in the industry, which has given me some ideas. I am a person who doesn't like clouds and cocoons very much, so it's in my nature to come straight to the point. First of all, satisfy people's basic physiology and convenience.

2015-11-11
Three skills of coffee shop management

Three skills of coffee shop management

With the rapid rise of the coffee market in China, the investment environment of coffee shops is gradually mature and stable, so how to operate coffee franchisees? first of all, they know how to examine the environment and do a good job in site selection and promotion in order to stabilize and operate for a long time. First of all, we should use good quality raw materials, whether the taste is good or bad or not is the key for customers to come to the door repeatedly. Want

2015-04-10
Unheard of, secrets you don't know in Starbucks.

Unheard of, secrets you don't know in Starbucks.

1. Starbucks Starbucks cards do coffee shop business all over the world. in fact, there are two best ones, one is Starbucks Coffee and the other is COSTA Coffee. They are like KFC and McDonald's in the fast food world, usually not far away from each other. One day, Starbucks Coffee found that business was getting worse and worse recently, while the business of COSTA Coffee did not decline.

2015-11-30
Grande Plan of Starbucks: to sell coffee with App

Grande Plan of Starbucks: to sell coffee with App

When it comes to technology companies, you shouldn't be the first to think of Starbucks, which sells coffee. However, they may have the best mobile retail apps on the market. As Starbucks executives, they certainly consider their mobile apps to be "unique". Last week, Starbucks released another bullish earnings report, which showed that its share price was higher than in 2015.

2015-11-05
Explore the way of coffee shop management in different places

Explore the way of coffee shop management in different places

With the rapid development of economy and frequent international exchanges, coffee consumption in China shows attractive prospects. Some data show that China's coffee consumption market has great potential and considerable growth momentum. To a strange city, if you want to observe the consumption level of the city, want to explore the cultural taste of the city, coffee shop is a place that can not be ignored. I'm not home,

2015-08-13
Current situation of Kenyan Coffee in quality Coffee producer Kenya

Current situation of Kenyan Coffee in quality Coffee producer Kenya

Kenya is an important force in East Africa in the coffee world, and it is a leader in both its coffee quality and its business strategy. The excellent coffee produced here has a clear, bright and rising flavor throughout the front and back of the tongue. The flavor is complex and rich, with very interesting fruit flavors (berries, citrus) and even spicy flavors. Clean, bright, rare Portugal

2015-09-01
The way to the success of Nestle Coffee Brand

The way to the success of Nestle Coffee Brand

From the consumer's point of view, an international brand should mean that a traveler can find the same product composition and type in every country. This raises a question: is Nestle Coffee a truly international brand?

2014-06-04
Latest news from Shanghai: introduction and contact information of 2016 Shanghai Bakery Exhibition

Latest news from Shanghai: introduction and contact information of 2016 Shanghai Bakery Exhibition

2016 Shanghai Bakery Exhibition Shanghai bakery exhibition date: June 14-16, 2016 Exhibition venue: Shanghai New International Expo Center invited by China Food Industry Association China Baking Association China Bakery Industry Association China Bakery Industry Association International Food Packaging Association Shanghai Food Association Baking Professional Committee

2015-12-17
Key coffee shop experience in hiring good staff

Key coffee shop experience in hiring good staff

Hiring and managing employees is an aspect in which most enterprises invest considerable energy, but the management effect is very limited. Usually, the employment of employees is a passive process, there is no plan in advance, and recruitment is usually started when there is a shortage of staff. This way of dealing with recruiters has set the tone on the relationship between the company and its employees, which is a lack of strategy and

2015-06-23
How to run a coffee shop

How to run a coffee shop

Coffee shop is a place for customers to relax, entertain, talk and relax. What is needed here is a comfortable environment and a relaxed atmosphere, where people can express their feelings and enjoy the joy of gathering among friends and the aroma of coffee. People often want to go to places that make them feel comfortable or interesting. Where you can enjoy different amorous feelings, or solemn and elegant, or rural style

2014-06-05
Where is the best place to open a coffee shop

Where is the best place to open a coffee shop

Do you want to open your own shop? As we all know, the most important thing to open a shop is the location, but where should I choose? ArthurRubinfeld, a former vice president of Starbucks, used his experience in expanding Starbucks from more than 100 stores to more than 4000 stores around the world to guide the perfect four steps for anyone who wants to open a successful store. Step1 chooses the place: determine the crowd and flow

2014-12-22
Internet + smart coffee will be delivered to the field of strategic development focus

Internet + smart coffee will be delivered to the field of strategic development focus

Founded in August 2012, Coffee Box is a coffee delivery platform based on Weixin Official Accounts, providing delivery services for Starbucks (special reading), Costa and other coffee brands. In October last year, Lian Coffee quietly launched its own brand Coffee Box, focusing on expanding first-tier cities such as Beijing, Shanghai and Guangzhou in its delivery business. Coffee, as a subdivision of the takeaway industry

2016-09-12
The Magic of Coffee + Tea Business Model: defeating the decline of the Financial crisis

The Magic of Coffee + Tea Business Model: defeating the decline of the Financial crisis

Information, pictures. (photo: manager Magazine) the British fermented Chinese teapot culture for many times. In 2008, Starbucks Chairman Howard Schultz introduced tea in Starbucks coffee shops around the world for the first time in order to save the company from the financial crisis. After that, Harvard quickly turned the business case into a classic. Howard can really rely on this innovation.

2014-04-27
The buffet coffee

The buffet coffee "Coffee Zero Bar" received 30 million A round financing.

Coffee has become an indispensable high-frequency consumer goods for white-collar workers in the business circle. in addition to Starbucks, the self-service coffee machine is also a convenient choice. Coffee Zero Bar, established in February this year, is a company that operates intelligent self-service coffee machines. According to 36 Krypton, the company has just received 30 million yuan in round A financing from Western Capital. In fact, there is no technical door to the self-service coffee machine.

2016-05-23
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