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The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
Taiwan's Xin Xin launches the smallest grinding coffee machine on the market.

Taiwan's Xin Xin launches the smallest grinding coffee machine on the market.

The smallest coffee grinder on the market can be taken with you to save money and space. [MAROON] Mini Auto Grind Coffee Maker Travel Grinding Coffee Machine (M1101) to create coffee life is a way for modern people to savor life. However, various forms of taste, whether American, Italian or ice droplets, require a lot of equipment. For ordinary people or single men and women

2014-09-12

"I read China in coffee."

On weekend mornings, children run and play while eating freshly baked raspberry muffins; at dusk, middle-aged men look up in contemplation and organize a day's work; in the middle of the night, young entrepreneurs sit around their notebooks to discuss the details; there are lovers, girlfriends and partners who can enjoy the mysterious purpose of freedom and happiness brought to them by the same space sooner or later.

2014-08-29
The Korean founder of Man Coffee tells you the secret of making coffee money.

The Korean founder of Man Coffee tells you the secret of making coffee money.

Cost recovery in 14 months, daily turnover of X10,000 yuan (confidential), opening and decoration of more than 100 stores in three years, so the speed of the rocket, but there is a diametrically opposite name Man Coffee. Since the first one opened at the Lido Hotel in Beijing in 2011, the large-space coffee shop next to the park and community has always blossomed across the country like dandelion seeds. Even

2014-08-30
You can also buy a guitar when you drink coffee: Li Zongsheng and A Xin have opened a coffee shop called Youyi.

You can also buy a guitar when you drink coffee: Li Zongsheng and A Xin have opened a coffee shop called Youyi.

In September this year, on the eve of the opening of the 2015 Shanghai simple Life Festival, Lee Guitars, a wooden handmade guitar brand owned by music godfather Li Zongsheng, and StayReal Caf, a coffee chain owned by May Tian lead singer A Xin, jointly pulled up a fence outside Shanghai Xintiandi to carry out a fully enclosed decoration of a cooperative storefront, which aroused many people's curiosity that the master and apprentice were plotting.

2016-01-08
The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.

Cost recovery in 14 months, daily turnover of X10,000 yuan (confidential), opening and decoration of more than 100 stores in three years, so the speed of the rocket, but there is a diametrically opposite name Man Coffee. Since the first one opened at the Lido Hotel in Beijing in 2011, the large-space coffee shop next to the park and community has always blossomed across the country like dandelion seeds. Even

2014-09-02
China's first intelligent coffee cup comes out. Ma Shi leads the new fashion of white-collar coffee in the city.

China's first intelligent coffee cup comes out. Ma Shi leads the new fashion of white-collar coffee in the city.

Do you like to make your own coffee? do you have such trouble? when you are in the office, you brew a cup of coffee and put it on the table. When you finish a period of work and pick up the coffee next to you, it has become tasteless and warm. With the advent of the first intelligent coffee cup in China, this problem will be well solved. It is reported that it took place by Xinma Shiyan, a well-known brand in the field of thermal insulation technology.

2015-11-18
Today, after the rapid development of coffee with you: pay arrears and close down shop.

Today, after the rapid development of coffee with you: pay arrears and close down shop.

Coffee accompany you (Caffebene), born in South Korea in 2008, has become a leading brand in the country's coffee industry. In 2012, coffee accompanied you into China as a joint venture, and experienced more than two years of rapid development, but now it is faced with many problems, such as wage arrears, arrears, shop closure and so on. Did █ recover today's paycheck? on the evening of May 8, nearly 19:00, someone was with you in the coffee.

2015-05-11
Chaozhou Cafe recommendation-Chu Xin Cafe

Chaozhou Cafe recommendation-Chu Xin Cafe

Since July 24, 2013.Coffee has been specializing in fine coffee, self-roasted coffee beans, boutique coffee training courses and coffee utensils (designated agents in Chaozhou, USA). Located in the old house in the ancient city, come and go, happy or sad staged a lot of people's story, the first heart cafe always gives you the simplest treatment, in the face of life is light to accept, the heart is enough. Battalion

2015-02-13
There is also a Muxin Cafe in Hangzhou.

There is also a Muxin Cafe in Hangzhou.

Why do so many people like wooden heart? Muxin, whose real name is Sun Pu, was born in Wuzhen, Tongxiang in 1927. Graduated from Shanghai Art College. He was the president of Hangzhou painting Research Society and the chief designer of Shanghai Arts and Crafts Center. He settled in New York in 1982. He died on December 21, 2011 in his hometown Wuzhen at the age of 84. His paintings are collected by the British Museum, and his prose is included in the History of American Literature.

2016-02-26
The cat-themed cafe has become a resting place for people's minds.

The cat-themed cafe has become a resting place for people's minds.

Wen / Ma Yue for many cat lovers, such a cat cafe may be cute: Japanese minimalist bright furnishings, free walking cats, plenty of tea and coffee. Customers can enjoy a lazy and comfortable afternoon tea surrounded by cats. KitTea Cafe, a Japanese cat cafe in Hayes Valley, San Francisco, is called K

2015-11-07
Drink Xin Chong capsule Coffee Coffee has become the culture of a city

Drink Xin Chong capsule Coffee Coffee has become the culture of a city

If you use coffee to describe a city, which city do you think it is? Now more and more people fall in love with coffee. Cafes around the corner, alley and corner are filled with the pleasant smell of coffee, and coffee culture is full of every moment of Shanghai-style life. Coffee has become the culture of a city. Coffee plays an irreplaceable role in the life of westerners, whether in school,

2015-11-13
The evolving Cafe in China

The evolving Cafe in China

Is it a burst of demand that has accumulated for many years, or is it a bubble in the market? Xin Zixiang, the president of Man Coffee, is very busy recently because he is going to open a lot of new stores. He will not only supervise the 20 new stores under construction, but also plan for the 60 stores that have already been signed and will be built. Since the first store settled in Wangjing in Beijing three years ago, Manka

2014-04-27
A small boat for starting a business, lifting anchor from the

A small boat for starting a business, lifting anchor from the "cafe"

Hero startup team. Zhejiang University Science and Technology Park incubated a number of science and technology enterprises, injecting new momentum into Zhejiang economy in Silicon Valley in the United States, there are many well-known technology enterprises were born in the garage, so there is a garage culture. In China, corresponding to the American garage culture is the cafe culture of many entrepreneurial parks. Every Wednesday, on the second floor of Building B, Science and Technology Park of Zhejiang University.

2016-08-10
Xizang's first Starbucks

Xizang's first Starbucks "Starbucks" landed on the Qinghai-Tibet Plateau for the first time

The picture shows Starbucks inviting customers to participate in the coffee aroma experience. Zhong Xin took a group photo of Starbucks Xining store partners. Zhong Xin, Chinanews.com, Xining, September 11 (Sun Rui) on the morning of the 11th, Starbucks Coffee, a world coffee brand that was one of the investment promotion projects in Xining in 2015, landed in the ancient city of Xining on the Qinghai-Tibet Plateau. This is also the first time Starbucks coffee has landed on the Qinghai-Tibet Plateau. As in mid-2015

2015-09-11
Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

In the boutique coffee market, Seesaw is an anomaly: it opens its stores to shopping malls, breaking the conventions of boutique stores with nearly 200 square meters; it sells a cup of boutique coffee from an industry price of more than 50 yuan to 25 yuan; it doesn't add meals, and a store can sell 1000 cups of boutique coffee a day far more than the average Starbucks store. Seesaw, in a struggling boutique coffee market,

2015-12-28
The first one in the country: warm heart and heart protection theme coffee shop

The first one in the country: warm heart and heart protection theme coffee shop "first heart" in full bloom

The new fashion of urban white-collar workers regulating mental health has both commercial value and social dedication. Not in the coffee shop, it has become the lifestyle of many urban young people on the way to the cafe. But this way of life may change with the emergence of a new type of coffee shop. On November 8, the first Heart Cafe, which opened in Beijing, completely subverted the tradition with the theme of warming the heart and protecting the heart.

2015-11-06
The Theory of Cafe Evolution in China: chain Brand expansion accelerates the explosion of demand for many years

The Theory of Cafe Evolution in China: chain Brand expansion accelerates the explosion of demand for many years

Is the cafe springing up everywhere, a burst of demand that has accumulated for many years, or a market bubble? Xin Zixiang, the president of Man Coffee, is very busy recently because he is going to open a lot of new stores. He will not only supervise the 20 new stores under construction, but also plan for the 60 stores that have already been signed and will be built. Since the first store settled in Wangjing in Beijing three years ago, diffuse coffee has been opened all over the country.

2014-04-27
Korean Coffee

Korean Coffee "Coffee with you" has reached 50 main female markets in China.

Coffee with you (caffebene) has opened its first store in Korea since 2008, and now it has opened 800 stores in South Korea. Since it officially entered China two years ago, it has opened more than 50 stores in China. But entering the Chinese market, this authentic Korean first-tier coffee chain is still a step behind. At the end of 2011, when Coffee accompanied you to open your first store in Wangjing area of Beijing,

2014-04-27
Vietnam dripping coffee

Vietnam dripping coffee

Take a trip to Vietnam. Perhaps the most impressive is the leaking coffee that can be seen everywhere in the streets and alleys. Three or two people get together, a few dripping pots, pulling home routine, drinking coffee, leisurely passing the time. It is like the enthusiasm of Fujian people for drinking tea. With the opening of several small Vietnamese restaurants such as Yuewei and Yuezhong in Wenzhou, this unique Vietnamese style of dripping coffee also appeared around us.

2014-07-23
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