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Starbucks sells more than coffee. The

Starbucks sells more than coffee. The "four labels" are the focus!

Recently, Xi Dada visited the United States and came to Seattle to entertain him not with wine but Starbucks coffee, which made Starbucks fire again. How did this coffee chain break into the Chinese mainland market where there was no coffee culture and open more than 1700 stores so far? The answer may be to rely on the four labels of coffee roaster, third space, community interaction and partner. Starbucks plans future 4

2015-10-19
Coffee life bitter sweet

Coffee life bitter sweet

More and more people are falling in love with coffee and coffee life. For modern urbanites, after work or go home, drink a cup of coffee, or stand, or lie on the sofa, throw away all the troubles and unhappiness, let the fragrance ripple in between, don't mention how comfortable it is. More and more people are falling in love with coffee and coffee life.

2015-08-10
The production of coffee basic knowledge and high-quality coffee beans

The production of coffee basic knowledge and high-quality coffee beans

Coffee trees take 3-5 years from planting to fruiting. 6-10 years of coffee trees are the most likely to bear fruit, about 15-20 years, is the harvest period. Coffee trees are usually bred in nurseries and grow into saplings, and then moved to coffee farms a year later, in full compliance with the way the Arabs planted and cultivated coffee trees. Coffee trees will continue to take root downward and upward in the first four or five years of their growth.

2014-12-28
Drink that share alone. Pure.

Drink that share alone. Pure.

What a pure, almost dark enchantment drifting in the middle of the night where dreams are dancing. Petals, fallen leaves and dewdrops will be touched passionately by it. I finally stopped at some point in the temperature. Say one word, let go and take it back. That is what kind of lingering fade, all the luster, can still guide me through the mottled fleeting and desert. Snuggle quietly in the light afternoon. Light

2014-08-21
Coffee beans History the birth of coffee beans

Coffee beans History the birth of coffee beans

The lifetime of a coffee tree takes 3-5 years from planting to fruiting. 6-10 years of coffee trees are the most likely to bear fruit, about 15-20 years, is the harvest period. Coffee trees are usually bred in nurseries and grow into saplings, and then moved to coffee farms a year later, in full compliance with the way the Arabs planted and cultivated coffee trees. Coffee trees will continue to decline in the first four or five years of growth.

2014-09-28
The coffee industry has entered a strange circle: why is it so difficult to run a coffee shop successfully?

The coffee industry has entered a strange circle: why is it so difficult to run a coffee shop successfully?

The whole coffee industry seems to have entered a strange circle, opening a coffee shop at 50 times the cost of opening a Spicy Hot Pot shop, and the final profit is likely to be 50 times that of a Spicy Hot Pot shop, and in many cases less than 50 times as much. The above sentence seems to be a bit of an exaggeration, but for entrepreneurs, it is indeed a naked truth. A lot of people have

2015-11-06
The location of a coffee shop is very important. Choose the location of a coffee shop.

The location of a coffee shop is very important. Choose the location of a coffee shop.

Compared with traditional catering, investing in coffee shops is a promising project. Li Ka-shing, the richest man in China, once said when summing up his secrets of real estate investment: location, location or location. The success of investment and operation of coffee shops is also closely related to the location. Where to open a store, what kind of store directly affects the business performance. Commercial Mong Street becomes a coffee shop

2015-02-02
The general knowledge of fine coffee explains the production of coffee beans in detail.

The general knowledge of fine coffee explains the production of coffee beans in detail.

Coffee trees take 3-5 years from planting to fruiting. 6-10 years of coffee trees are the most likely to bear fruit, about 15-20 years, is the harvest period. Coffee trees are usually bred in nurseries and grow into saplings, and then moved to coffee farms a year later, in full compliance with the way the Arabs planted and cultivated coffee trees. Coffee trees will continue to take root downward and upward in the first four or five years of their growth.

2014-11-12
Think back to the recommendation of Connie's Cafe

Think back to the recommendation of Connie's Cafe

Windmill Jasmine is about where Sanxiaokou has been for the past few years. In the early 1990s, it used to be a cafe called Connie. The name is very foreign. For Hefei at that time, it should be regarded as a new thing. It is said that there is a famous legendary waiter in that cafe. Most of them are part-time college students, and they all speak foreign languages. This

2015-04-30
Coffee bean sack

Coffee bean sack

Seeing the sacks of green raw coffee beans carried in gunny bags, I could not smell any coffee aroma and was inconspicuous, but the line of sight was attracted by the sacks of coffee beans that are rarely seen, because these sacks are like paper for wine bottles, full of information about coffee beans, it turns out that the life experience of a bean is so complicated. 1. Bean producing area / manor / cooperative Fedecocagu

2014-09-04
The door design of the coffee shop in the early stage of opening the coffee shop

The door design of the coffee shop in the early stage of opening the coffee shop

Obviously, the function of the store door is to induce people's line of sight, generate interest, and stimulate a sense of participation that wants to go in and have a look. How to get in, where to get in, you need to correctly import, tell the customer, so that the customer at a glance. In the cafe storefront design, the design of customers going in and out is an important part. Put the door in the middle of the store, or on the left or right, depending on the equipment.

2014-12-22
The secret book must be read in the skills of opening a coffee shop.

The secret book must be read in the skills of opening a coffee shop.

Li Ka-shing, the richest man in China, once said when summing up his secrets of real estate investment: location, location or location. The success of investment and operation of coffee shops is also closely related to the location of coffee shops. Where to open a store, what kind of store to open has a direct impact on business performance. Commercial Mong Street becomes the first choice for coffee shop location. Shang Mong Street is often famous in the business community for its long-lasting and prestigious advantages.

2015-09-19
Coffee update: coffee market 3.0: the era of untagged experience

Coffee update: coffee market 3.0: the era of untagged experience

According to the data, China is expected to become the largest coffee consumer in the world by 2020. Under the temptation of this big cake in the Chinese market, more and more cafes are opened in China, and people are dazzled by all kinds of cafes. Nowadays, people go to cafes not only to drink a simple cup of coffee, but also a kind of culture, a way of life, an experience, especially with Keelin coffee.

2015-12-01
The location of the coffee shop chooses the commercial street to become the first choice of the coffee shop.

The location of the coffee shop chooses the commercial street to become the first choice of the coffee shop.

Compared with traditional catering, investing in coffee shops is a promising project. Li Ka-shing, the richest man in China, once said when summing up his secrets of real estate investment: location, location or location. The success of investment and operation of coffee shops is also closely related to the location. Where to open a store, what kind of store directly affects the business performance. Commercial Mong Street becomes a coffee shop

2015-05-07
How to choose the address to open a coffee shop Commercial Street becomes the first choice of coffee shop

How to choose the address to open a coffee shop Commercial Street becomes the first choice of coffee shop

Compared with traditional catering, investing in coffee shops is a promising project. Li Ka-shing, the richest man in China, once said when summing up his secrets of real estate investment: location, location or location. The success of investment and operation of coffee shops is also closely related to the location. Where to open a store, what kind of store directly affects the business performance. Commercial Mong Street becomes a coffee shop

2015-08-13
To learn coffee, first establish your own coffee knowledge system

To learn coffee, first establish your own coffee knowledge system

I have paid attention to more than 20 public accounts about coffee, and I am bombarded, liked, forwarded and even saved by articles on Weixin Official Accounts every day. And then, what are we learning coffee for? We find that we have a lot to learn about coffee, but what is valuable to us? Which investments (beans, utensils, books, etc.) are useless? We choose coffee.

2016-08-17
Singapore Coffee Cafe recommends Singapore Coffee Culture

Singapore Coffee Cafe recommends Singapore Coffee Culture

CNN recently named eight coffee cities, including London, Melbourne, Reykjavik, Rome, Singapore, Seattle, Vienna and Wellington. (CNN-8 of the worlds great coffee cities) Singapore, the only Asian city on the list, was originally famous for its local Nanyang coffee, but in recent years, around 2011, Singapore

2016-04-26
How to get more regular customers in Cafe

How to get more regular customers in Cafe

Sitting in a coffee shop on weekend mornings, sipping that lightly roasted single latte with an aftertaste of green apple sweetness and Persian flavor, many people today like coffee, so why did you choose to go to your current coffee shop? Do you often go to a coffee shop for coffee? Or if you are the owner of a coffee shop, do you often run a coffee shop?

2015-05-06
Seven coffee shops in the world go to holy places, travel while relieving addiction, and visit unique cafes all over the world.

Seven coffee shops in the world go to holy places, travel while relieving addiction, and visit unique cafes all over the world.

The week is almost halfway through. Let's have a cup of coffee. No matter how gimmicky it is, the soul of a Coffee Shop is still its coffee itself. If you are a severe coffee addict and like to travel, you must not miss the following 7 coffee shops. 1. Heart Coffee Roasters Portland pours hot espresso into homemade coconut ice cream, which is the shop

2015-12-30
Starbucks stores in foreign countries on the way have different design concepts

Starbucks stores in foreign countries on the way have different design concepts

Will Starbucks fans continue to visit Starbucks in foreign cities? Seriously, I didn't! When I arrived at the local coffee shop, I definitely went to the local coffee shop, but later, in order to buy cups (because the outside is beautiful) and buy tea bags (because the outside is half cheaper), I finally couldn't help it. Whenever I saw a Starbucks, I would always look at it a few more times and find a chance to go in and have a look. also

2016-01-08
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