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An exclusive interview with Starbucks Chairman Howard Schultz

An exclusive interview with Starbucks Chairman Howard Schultz

Mr. Howard Schultz, chairman of Starbucks, joined Starbucks Coffee as director of operations and marketing in 1982, when the company had only four branches. In August 1987, Mr. Howard Schultz bought Starbucks Coffee. In June 2000, Mr. Schultz, who was already chairman, began to serve concurrently as the company's chief global strategy.

2015-04-09
I'm not at home. I'm at the cafe. I'm on my way to the cafe.

I'm not at home. I'm at the cafe. I'm on my way to the cafe.

It is said that as early as the 7th century, a shepherd was very excited when he found that the sheep had eaten a kind of red nut. this was the discovery of the first coffee tree. Until the Arabs transported coffee beans to Europe through the Yemeni port of Mocha in the 16th century, and then to the whole world, coffee, a magical drink with a history of thousands of years, has its unique culture all over the world. I'm not at home. I'm at the cafe.

2016-01-05
I'm not at home. I'm at the cafe. It's not in the cafe. It's on the way to the cafe.

I'm not at home. I'm at the cafe. It's not in the cafe. It's on the way to the cafe.

It is said that as early as the 7th century, a shepherd was very excited when he found that the sheep had eaten a kind of red nut. this was the discovery of the first coffee tree. Until the Arabs transported coffee beans to Europe through the Yemeni port of Mocha in the 16th century, and then to the whole world, coffee, a magical drink with a history of thousands of years, has its unique culture all over the world. I'm not at home. I'm right here.

2015-09-18
How to crowdfund a cafe? You have to look at this case!

How to crowdfund a cafe? You have to look at this case!

The concept of crowdfunding in the Internet era comes from the English fundcrowding, which means to raise money for the public. The crowdfunding mode of the network platform has sprung up abroad for five years, which is mainly manifested in four ways: donation, pre-sale, equity and creditor's rights. After this model was introduced into China, due to cultural, institutional, legal and other factors, it has not made significant progress, and it is difficult to break through the amount of financing.

2015-10-22
Specially Coffee's knowledge about boutique coffee

Specially Coffee's knowledge about boutique coffee

The Origin of selected Coffee in 1974, in an exclusive interview with Tea and Coffee, Erna Knutsen first used the term selected coffee (Specially Coffee) to describe premium coffee beans with excellent flavor, which is different from commercial coffee (Commercial Coffee), which focuses only on marketing rather than quality. The United States was the largest consumer of coffee in the world.

2014-09-11
The best Sumatran coffee beans Sumatran coffee and decaf Sumatra coffee

The best Sumatran coffee beans Sumatran coffee and decaf Sumatra coffee

Sumatran Coffee and low-Indo Sumatra Coffee popular Index description: this coffee has earthy aromas and mysteries as well as an unusually strong flavor; it has a thick, deep earthy aroma. Sumatran coffee is very popular and is the best purebred coffee we sell. Processing: semi-washing method. Location: Sumatra is one of the largest islands in Indonesia, India

2015-11-13
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