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The profit logic of coffee: selling coffee or selling lifestyle

The profit logic of coffee: selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2014-08-15
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
Brainstorming in coffee shops

Brainstorming in coffee shops

Last week, 3W Cafe officially entered Dongguan. We sent questionnaires to more than 900 post-90s generation to investigate their views on our new interest-based social tool. We are an intelligent brain tailored for traditional household appliances. We want to build a public welfare supermarket chain based on Internet O 2O thinking. In a cafe in Dongguan Tian 'an Digital City,

2014-12-29
How should I play in a coffee shop with personal investment?

How should I play in a coffee shop with personal investment?

With the development of economy and times, the business and leisure value of coffee shops are becoming more and more obvious, and more and more people are demanding more and more coffee consumption. Coffee shop has the greatest potential in all kinds of coffee consumption, and its development momentum is the strongest. Coffee shop consumption will become the dominant coffee consumption in the next 5-10 years. Opening a coffee shop is a lot of investment.

2015-06-15
Introduction of Creative Coffee Machine

Introduction of Creative Coffee Machine

Breville BES980 and BES860 Breville from Australia launched the world's first integrated automatic manual espresso machine in 2013. This coffee machine has its own bean grinding function and powder press, and the appearance is exquisite and generous, quite fashionable. The top model of this series is BES980, which adopts double boiler design and has the strong pressure guarantee of 15bar.

2014-05-20
2015 the first Love Coffee Culture Festival launched the cross-border win-win alliance.

2015 the first Love Coffee Culture Festival launched the cross-border win-win alliance.

On the afternoon of April 18, the Love Coffee Culture Festival was held at the Hilton Hotel in Tianhe Xintian, Guangzhou. There were about 200 guests, including time capsule, cosmetic contact lenses, 85 extreme Coffee, Guangzhou Qicheng Information Technology Co., Ltd., Guangzhou Carlisle Food Co., Ltd., Yundian Stack, Robot (Smartsoft) Co., Ltd., Shenzhen Equatorial Aurora Information Technology Co., Ltd.

2015-04-21
Coffee shop start up and share the business model of Blue bottle Cafe

Coffee shop start up and share the business model of Blue bottle Cafe

As long as there is a Starbucks, you can open a third Wave Cafe opposite, and people who drink large iced lattes generally don't care much about the level of coffee production. James Freeman is a maverick, and so is the blue bottle coffee he founded. Although it accounts for only 1% of the national coffee market, Freeman never seems to be in a hurry to attack and expand. In the face of the third time with unlimited potential

2015-01-12
SLAYER pressure swing extraction super espresso machine

SLAYER pressure swing extraction super espresso machine

Slyer pressure swing extraction Super espresso Machine (SLAYER ESPRESSO MACHINE) is a new espresso machine launched by a company of the same name in Seattle in early 2008.

2014-07-22
Drinking coffee in the car the in-car coffee machine developed by Italian coffee brand Lavazza can make it quickly.

Drinking coffee in the car the in-car coffee machine developed by Italian coffee brand Lavazza can make it quickly.

Abstract: the in-car coffee machine developed by Italian coffee brand Lavazza can make coffee quickly, so it is most suitable for workers to listen to music, perform, charge their mobile phones and other things in the car, but have you ever thought that coffee can also be made in the car? Fiat Motors' 500L model can do that. The 500L built-in coffee maker is fast and easy to use, which is most suitable for those who rush to work every day.

2016-05-05
Pu'er Coffee Capital: tea is Life Coffee is Business

Pu'er Coffee Capital: tea is Life Coffee is Business

In 2007, as an important post station on the ancient tea-horse road and one of the important producing areas of Pu'er tea, Simao City, Yunnan Province, was renamed Pu'er City, so that people can live up to its name. But according to this logic, in the near future, people are likely to call it the coffee market. Like many places in Yunnan, Pu'er gives people the first impression of those ubiquitous mountains. There is no good when the car passes through it.

2014-04-27
Move the cafe into the bank

Move the cafe into the bank

Waiting for business in a bank seems inevitable, but now you can sit and wait with a dialing system. If the environment were more elegant, wouldn't it be better to provide a cup of coffee or several magazines? In fact, it will not be long before Dongguan will have such a "coffee bank" model.

2014-05-27
Café style clothing store appeared in Fuzhou

Café style clothing store appeared in Fuzhou

Facing the aggressive price war of online stores, traditional enterprises choose to expand the space of the leisure area of terminal stores, make clothing stores clubhouse, and support various value-added services, and use experience marketing to improve the traffic conversion rate of stores.

2014-06-05
Japanese HARIO brand V60 glass hand brewing coffee pot the first choice for hand brewing coffee.

Japanese HARIO brand V60 glass hand brewing coffee pot the first choice for hand brewing coffee.

[product name]: glass coffee filter pot [brand]: HARIO Harrio [model]: VDD-02B [material]: heat-resistant glass, synthetic resin, silicone rubber [quantity]: 1-4 cups (700ml) long. 135mm wide. 125mm high. 198mm caliber. 115 mm

2016-01-12
70 billion coffee market capital does not like, why take a fancy to coffee zero?

70 billion coffee market capital does not like, why take a fancy to coffee zero?

The interaction and traceability of users make Coffee Zero Bar have a broader business imagination and create China's first real Internet + Coffee, rather than just using online payment. As of September 2016, the Coffee Zero Bar has accumulated hundreds of thousands of registered members, serving nearly one million terminal target users, and has swept through the PSP model in North, Shanghai, Guangzhou, Shenzhen, East China, South China and China.

2016-09-29
Coffee book culture boutique coffee culture common sense

Coffee book culture boutique coffee culture common sense

Why do you always associate cafes with books? It starts with its history. The first batch of cafes were not built to sell coffee. At that time, people already thought that cafes represented a way of life, a social model. Anyone who has seen Les Miserables knows that it was in the cafe that the insurgents planned the revolution, and then they became poets, artists and philosophers.

2015-04-24
Open a cafe, join or self-employed in the end which way is better?

Open a cafe, join or self-employed in the end which way is better?

I. Self-operated mode Friends have similar interests and partner to open a coffee workshop Case: Xiao A has always wanted to invest in a sideline, because he likes coffee and has similar interests with friends, he chose to open a coffee shop. Since the investment in opening a store is only about 150,000 yuan, there is no way to join such a cost. So, they started to study it themselves. In fact, low cost is also the most important factor for entrepreneurs to choose their own brands.

2015-11-19
The latest news of Pegasus Coffee Machine

The latest news of Pegasus Coffee Machine

Founded in Milan, Italy in 1945, Faema has been focusing on the research, design and production of Italian-style professional semi-automatic coffee machines, and has made revolutionary innovations in the key parts of brewing, especially in 1995, when it joined forces with CIMBALI, another giant in the coffee industry, to form a group company, which established its professional design, production and sales side in semi-automatic coffee machines.

2015-11-23
I would like to warn the

I would like to warn the "small retail investors" of coffee: don't be a giant.

The weaknesses of small retail investors in coffee first talk about the weaknesses of small retail investors. 1. There is a saying in the high-cost industry that cafes have to open up to six stores before all kinds of costs can be optimized. In other words, if you open a single store, the logistics cost, labor cost and supply cost are relatively high. For example, rent a refrigerated car to deliver 200 yuan a day to a storefront and 10 to deliver.

2016-10-15
Coffee maker mocha pot BRIKKA user manual for making coffee

Coffee maker mocha pot BRIKKA user manual for making coffee

(1) structural analysis BRIKKA is BIALETTI's flagship mocha pot BRIKKA is aluminum, why this model is made of aluminum, and we can look back at the model of BIALETTI, and we can see that it evolved from MOKA EXPRESS, and the MOKA EXPRESS is a very old star anise pot, and it's the best entry-level model for mocha pots, because people believe in the fire of star anise pots.

2015-01-21
Introduction of Dian Coffee Catering chain Enterprises

Introduction of Dian Coffee Catering chain Enterprises

Mingdian Coffee language Tea, a famous coffee and catering chain in Taiwan, has more than 630 restaurants and is one of the largest and best-known coffee brands in Chinese mainland. The famous Dian, implying the model of famous experts, expresses the determination and good wish of the founder Mr. Liu Xingdian to set up a unique school and start a new business in the coffee industry. With a love of coffee

2014-08-05
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