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A small boat for starting a business, lifting anchor from the

A small boat for starting a business, lifting anchor from the "cafe"

Hero startup team. Zhejiang University Science and Technology Park incubated a number of science and technology enterprises, injecting new momentum into Zhejiang economy in Silicon Valley in the United States, there are many well-known technology enterprises were born in the garage, so there is a garage culture. In China, corresponding to the American garage culture is the cafe culture of many entrepreneurial parks. Every Wednesday, on the second floor of Building B, Science and Technology Park of Zhejiang University.

2016-08-10
Espresso making tutorial: various knowledge points that must be understood before coffee flower extraction

Espresso making tutorial: various knowledge points that must be understood before coffee flower extraction

Love coffee, is an elegant way of life, love coffee, let us get together. According to the idea of coffee flavor wheel to make, starting from the central point to explain in detail the impact of each point on flower drawing and different, no more gossip, let's go straight to the topic. We can see from the picture that I have divided the factors affecting flower drawing into four categories: coffee, milk, mugs and patterns.

2015-12-15
Before the coffee flower-all kinds of knowledge that must be understood

Before the coffee flower-all kinds of knowledge that must be understood

According to the idea of coffee flavor wheel to make, starting from the central point to explain in detail the impact of each point on flower drawing and different, no more gossip, let's go straight to the topic. We can see from the picture that I divide the factors affecting flower drawing into four categories: coffee, milk, cup and pattern. Let's start with coffee. Coffee means espresso. Let's talk about extraction first.

2016-08-16
The Historical Progress of Coffee in China: how did Coffee enter China?

The Historical Progress of Coffee in China: how did Coffee enter China?

The history of coffee introduced into China is not long, and it was not until 1884 that coffee was first planted in Taiwan. In the mainland, the earliest coffee cultivation began in Yunnan. At the beginning of the 20th century, French missionaries brought the first batch of coffee saplings to Binchuan County, Yunnan Province, and coffee began to be grown on the mainland. In terms of natural conditions, many parts of our country, Latin America, South America, India and India

2015-12-09
Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Core tip: this year, the total number of Costa stores in China is 344, and its competitor Starbucks has opened more than 1700 stores. Six years ago, Costa opened 2.5 times faster stores in Beijing alone than Starbucks, and Bosmiao, then president of Costa Asia, claimed that it would open 2500 stores by 2018. From a close match to lagging behind Starbucks (Special Reading)

2015-12-08
Organ classification of coffee

Organ classification of coffee

Coffee is a shallow root crop, and the plants propagated with seeds have conical roots. Root system refers to the general name of root. The root morphological distribution and depth of shade varieties / soil conditions and agricultural technical measures are different. From the point of view of varieties, the roots of small / medium grain species are shallower, while those of large grain species are deeper. Under normal circumstances, there is a thick and short taproot and many well-developed lateral roots. Yunnan small-grain coffee has a 4-year-old fruit.

2014-06-16
Organ Classification of Coffee Coffee belongs to shallow root crops

Organ Classification of Coffee Coffee belongs to shallow root crops

Coffee is a shallow root crop, and the plants propagated with seeds have conical roots. Root system refers to the general name of root. The root morphological distribution and depth of shade varieties / soil conditions and agricultural technical measures are different. From the point of view of varieties, the roots of small / medium grain species are shallower, while those of large grain species are deeper. Under normal circumstances, there is a thick and short taproot and many well-developed lateral roots. Yunnan small-grain coffee has a 4-year-old fruit.

2015-06-05
Yunnan Coffee: escaping from Wall Street

Yunnan Coffee: escaping from Wall Street

Usually, the daily trading price of coffee futures in New York is about 10%, which is the purchase price of the Yunnan market on that day. In other words, the global price of coffee is largely determined by the futures exchange on Wall Street.

2014-05-12
Basic knowledge of high-quality coffee classification of various parts of coffee trees

Basic knowledge of high-quality coffee classification of various parts of coffee trees

1. Root coffee is a shallow root crop, and the plants propagated by seeds are conical roots. Root system refers to the general name of root. The root morphological distribution and depth of shade varieties / soil conditions and agricultural technical measures are different. From the point of view of varieties, the roots of small / medium grain species are shallower, while those of large grain species are deeper. Under normal circumstances, there is a thick and short taproot and many well-developed lateral roots. Yunnan small-grain coffee has been growing for 3-4 years.

2014-11-13
The Entrepreneurship behind a Cup of Coffee

The Entrepreneurship behind a Cup of Coffee

Recently, a number of start-up cafes have sprung up in Foshan. The picture is C. C. Coffee Shop. Entrepreneurial coffee shop is a business incubator in the form of coffee shop as the carrier. Starting a business is like coffee, which is sweet only after drinking it. Standing in the Croucher of Zen City. In the coffee shop, if you order a cup of coffee, you can see the big characters on the wall one by one. Of course, in the future, it will attract more people to come here.

2015-08-10
Key points of knowledge about coffee bean grinding: the importance of grinding degree of coffee beans and coffee powder

Key points of knowledge about coffee bean grinding: the importance of grinding degree of coffee beans and coffee powder

The freshness of coffee beans is one of the factors affecting the grinding degree. Freshly roasted coffee beans because of the high activity of flavor components, do not need too fine grinding degree to emit enough flavor, so the grinding degree can be adjusted properly. At this time, if the degree of grinding is still fine, the flavor components of coffee beans can be more divergent, but it is also easier to extract miscellaneous flavors at this time.

2015-12-24
Why does the cafe crowdfunding become so

Why does the cafe crowdfunding become so "sad"?

In August 2013, 66 returnees from all over the world, Bai Fumei, each invested 20, 000 yuan to raise 1.32 million yuan to create China's first female crowdfunding cafe Her Coffee. Almost all of these beautiful shareholders have the background of famous foreign universities, and most of them work in investment banking, fund and Internet industry. at first, only eight or nine people got together to open a coffee shop because of the money.

2015-08-11
Chen Zhaohui: build 100

Chen Zhaohui: build 100 "Cloud Venture Coffee" in five years

A week before the opening of Cloud Venture Capital Coffee (Cloud Capital Coffee), Tian Mengyu, a graduate student at Bentley University who has studied finance in the United States for seven years, told Chen Zhaohui on Wechat that he had sold his car, booked an air ticket, and was ready to return home to join Chen Zhaohui's O2O career sequence. Of course, he hopes to focus on the business direction when he returns home.

2015-04-30
Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
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