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Yin Feng, founder of Coffee Wing: Internet play of

Yin Feng, founder of Coffee Wing: Internet play of "Curry Restaurant"

There are three unique ways of Coffee Wing: the first is the deep use of ERP and CRM; in chain store operation management; the second is to make full use of old and new media for marketing; the third is not only to sell coffee, but also to do catering.

2014-07-11
Cosmetic brands cross the border is not news, cosmetics stores also have a coffee area, a fashion move

Cosmetic brands cross the border is not news, cosmetics stores also have a coffee area, a fashion move

The trend of younger consumption is becoming more and more obvious, and the added value of consumption beyond the brand price has become the focus of the new post-90s consumer layer. Why do traditional cosmetics stores keep pace with the times and have a good dialogue with young people? Nowadays, it is a cross-border trend or a new idea that is popular in cafes of beauty brands. CBO reporter Zhou Yao cosmetics brand cross-border is no longer news. Recently, with the wind of Yue Poetry,

2015-12-18
Internet play of

Internet play of "cafe restaurant"

Is the traditional store model being upended? i Black Horse believes that the key is that many entrepreneurs do not understand how to do offline store business. Let's take a look at the business of a well-known brand coffee wing in the industry. This case contains the three town store magic weapons of coffee wing. Coffee Wing has three unique methods: one is the deep use of ERP and CRM in the chain store operation management; the other is to make full use of the new

2016-06-17
Coffee chain joining-- Analysis of Coffee Entrepreneurship Market

Coffee chain joining-- Analysis of Coffee Entrepreneurship Market

The international coffee market is in the mature stage, and many people do not know that coffee beans are the second largest trading commodity in the world. Coffee is produced in more than 70 countries with an annual output of 1 million bags. the development of the coffee industry provides employment opportunities for 100 million people around the world. The coffee production of the exporting member countries of the International Coffee Organization accounts for more than 97% of the world's total output. While annual retail sales exceed 70%.

2015-08-13
Two bottles of coffee (1)

Two bottles of coffee (1)

Two years ago, I knew nothing about coffee. The first time I drank coffee was with my friends on the automatic coffee machine in the lobby of the teaching building. We put two one-dollar coins into it like playing games, and then pressed a few buttons. As a result, she came out with a cup of sweet milk coffee. As for me, because I chose the original flavor, I came out with a cup of bitter black strong water. The final result was that I put her

2014-09-10
The basic knowledge of coffee that beginners must learn.

The basic knowledge of coffee that beginners must learn.

Coffee beginners must learn coffee knowledge: put aside prejudices: 1) Coffee is not mysterious it is a drink, in fact, you can drink it as much as you like. As long as you think it tastes good, it is good coffee. Of course, some level of good taste needs to be cultivated.) It can make you feel happy, improve your work efficiency, and let you enjoy the fun of cooking and taste that moment.

2015-11-19
Try on / read / eat dessert / drink coffee in the cosmetics shop. The beautiful cross-border makes you have to open your mind.

Try on / read / eat dessert / drink coffee in the cosmetics shop. The beautiful cross-border makes you have to open your mind.

Content abstract: go to Yue Shi Fengyin to buy DIY trinkets, drink coffee in a beautiful beauty shop, go to O'Shudan for French desserts, ask friends to have dinner in Chanel's restaurant, and exchange the feelings and experiences of trying cosmetics. Although it may sound surprising at first, major brands and stores are trying this thing, they are no longer just selling cosmetics, they have gradually become mellow coffee.

2015-12-05
The Discovery and spread of Coffee how was coffee discovered?

The Discovery and spread of Coffee how was coffee discovered?

How was coffee discovered? When people taste mellow coffee, they can't help but ask such questions. According to Roth de Neroy (1613-1707), a Roman linguist, about the sixth century AD, an Arab shepherd named Caldai was very excited and excited to see every goat when he went to graze on the grasslands of Ethiopia. It made him weird.

2015-11-03
The cafe in the corner is recommended by the specialty cafe.

The cafe in the corner is recommended by the specialty cafe.

These characteristic cafes do not lie in the aroma of its coffee and the attractiveness of its snacks, but in that it represents a special cultural flavor and way of life. When we are tired on the hurried road of life, we might as well stop, enjoy a cup of coffee, read a story, listen to a ballad, give our hearts a rest and start all over again in the special cafe in the corner. New Zealand The Shear

2015-10-28
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
The deputy mayor resigned and opened a cafe. It's too late to start a business.

The deputy mayor resigned and opened a cafe. It's too late to start a business.

1 Gu Jianwei is organizing a salon at 3W Cafe. Xie Feijun Photographe 1 Cafe Interior Scene. Provided by Gu Jianwei Our reporter Xie Feijun October 25, Wuxi 3W Cafe officially opened on the 6th day. Because a deputy district chief resigned to open this coffee shop, a hundred people have the same question in their hearts: Why? Gu Jianwei is a native of Wuxi. For the first 40 years of his life, one

2015-10-26
Chain restaurant brand building method Food and Beverage restaurants should first seize resources

Chain restaurant brand building method Food and Beverage restaurants should first seize resources

In the catering industry, ordinary brand restaurants and restaurants have to be decorated every year or two, otherwise they will be crushed by competitors with high investment in decoration. But this is not the case with well-known brands. Who has ever seen McDonald's change its decoration in three or two years? the customer is directed at McDonald's. The low-level competition in the catering industry is decoration and price, while the high-level competition is brand and service. Make a franchise chain.

2015-08-13
American Fine Coffee Association (SCAA) A brief introduction to American Fine Coffee Association

American Fine Coffee Association (SCAA) A brief introduction to American Fine Coffee Association

The characteristics of boutique coffee 1. Boutique coffee beans must be high-quality beans with flawless beans. It should have an outstanding flavor, not without a bad taste, but with a particularly good taste. two。 Boutique coffee beans must be excellent varieties, such as the original bourbon species, mocha species, Tippica species, which produce coffee beans with unique aromas and

2015-11-03
Why does the cafe crowdfunding become so

Why does the cafe crowdfunding become so "sad"?

In August 2013, 66 returnees from all over the world, Bai Fumei, each invested 20, 000 yuan to raise 1.32 million yuan to create China's first female crowdfunding cafe Her Coffee. Almost all of these beautiful shareholders have the background of famous foreign universities, and most of them work in investment banking, fund and Internet industry. at first, only eight or nine people got together to open a coffee shop because of the money.

2015-08-11
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Coffee shop culture Starbucks culture coffee shop culture

Coffee shop culture Starbucks culture coffee shop culture

Coffee lovers may have heard of Starbucks, the protagonist of a well-known American novel more than a century ago. In the 1970s, three Americans turned it into a coffee shop sign to promote the American spirit. Since then, a cup of Starbucks coffee has fascinated the whole world. Starbucks can send one of the oldest goods in the world.

2015-11-04
The spread of Coffee Coffee Culture of Coffee all over the World

The spread of Coffee Coffee Culture of Coffee all over the World

The Discovery and spread of Coffee how was coffee discovered? When people taste mellow coffee, they can't help but ask such questions. According to Roth de Neroy, a Roman linguist, around the sixth century AD, an Arab shepherd named Caldai was very excited and excited to see every goat when he went to graze on the grasslands of Ethiopia. It made him

2014-11-07
The Discovery of Coffee and the Coffee Culture of Coffee all over the World

The Discovery of Coffee and the Coffee Culture of Coffee all over the World

The Discovery and spread of Coffee how was coffee discovered? When people taste mellow coffee, they can't help but ask such questions. According to Roth de Neroy, a Roman linguist, around the sixth century AD, an Arab shepherd named Caldai was very excited and excited to see every goat when he went to graze on the grasslands of Ethiopia. It made him

2015-04-22
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