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Eleven pricing strategies that confuse consumers

Eleven pricing strategies that confuse consumers

There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right

2014-08-14
In the era of labels, how can coffee shops make use of e-commerce?

In the era of labels, how can coffee shops make use of e-commerce?

In 1997, e-commerce began to enter the vision of the Chinese people. after a short period of contact and adaptation, e-commerce has achieved an unprecedented speed of development in China, especially in the decade from 2000 to 12 years. The speed of development of e-commerce in China is shocking. With the increasing maturity of e-commerce in China, the mode of e-commerce is constantly innovating and changing. up to now, the Internet

2015-10-22
Fall in love with coffee life in the lazy afternoon

Fall in love with coffee life in the lazy afternoon

I like coffee, not because it refreshes me, but because of its bitterness and flavor. The sweetness and aftertaste of bitterness surround your heart and burn in your poems. A good friend of mine told me that he likes the taste of coffee, taste, fashion, cozy, full-bodied mellow with leisurely music, making you fall into romance.

2014-08-21
Blue Mountain Coffee tracking

Blue Mountain Coffee tracking

Ambassador of Jamaica: coffee beans have never been exported to China. Next, let's follow the latest news of Blue Mountain Coffee. A few days ago, our program reported that the sales of Blue Mountain Coffee in the market are all knockoffs, which makes many consumers who like to drink coffee angry, spending the money of Blue Mountain Coffee, but drinking cheap beans in the market. While everyone is angry, they are also asking questions.

2014-08-01
Coffee Story Shepherd Boy vs Hulk

Coffee Story Shepherd Boy vs Hulk

Coffee originated in Ethiopia, East Africa, bloggers have always had a soft spot for African coffee beans, have a special love, not only because of the influence of mother, Africa has special feelings (mother's family grew up in East Africa), and indeed African coffee taste, there is always an indescribable unique flavor, full of primitive wild vitality. (See previous post: World Book)

2014-11-19
What potential does it take to become a top barista?

What potential does it take to become a top barista?

1. If there is a goal, there is passion and there is no success without it. We need to set a goal for life and strive for it all our lives. Have you ever asked yourself what the purpose of becoming a barista is? Is it to make perfect coffee, create new drinks, or spread boutique coffee knowledge to the public? Be sure to find your goal in life and keep fighting for it.

2016-05-07
The Storm in the Coffee Cup (part I)-Shepherd Boys vs. the Hulk

The Storm in the Coffee Cup (part I)-Shepherd Boys vs. the Hulk

Coffee originated in Ethiopia, East Africa, and bloggers have always had a special fondness for African coffee beans, not only because of the influence of their mothers and their special feelings for Africa (the mother family grew up in East Africa when they were young). And it is true that African coffee always has an unspeakable unique flavor, full of primitive wild vitality. (please refer to the previous blog post: the works of the World

2014-09-28
The Storm in the Coffee Cup (part I)-Shepherd Boys vs. the Hulk

The Storm in the Coffee Cup (part I)-Shepherd Boys vs. the Hulk

Coffee originated in Ethiopia, East Africa, and bloggers have always had a special fondness for African coffee beans, not only because of the influence of their mothers and their special feelings for Africa (the mother family grew up in East Africa when they were young). And it is true that African coffee always has an unspeakable unique flavor, full of primitive wild vitality. (please refer to the previous blog post: the works of the World

2015-10-12
The Storm in the Coffee Cup (part I) Shepherd Boys vs. the Hulk

The Storm in the Coffee Cup (part I) Shepherd Boys vs. the Hulk

Coffee originated in Ethiopia, East Africa, and bloggers have always had a special fondness for African coffee beans, not only because of the influence of their mothers and their special feelings for Africa (the mother family grew up in East Africa when they were young). And it is true that African coffee always has an unspeakable unique flavor, full of primitive wild vitality. (please refer to the previous blog post: the works of the World

2014-12-26
Coffee and Life

Coffee and Life

Traditional coffee pays attention to the type and blending method of coffee, but now in this era of speed and efficiency, people have created many new flavors and new ways of drinking.

2014-07-11
The style and uniqueness of a small cafe

The style and uniqueness of a small cafe

In many ways, Starbucks combines the idealism of quality considerations in the boutique coffee movement, as well as strong corporate strength and discipline. But Starbucks doesn't represent the whole coffee world! At least in the 21 century, Starbucks lacked the style and uniqueness of general regional cafes, which baked and sold what they thought.

2015-04-14
Shanghai specialty cafe recommends 25 degrees north latitude boutique coffee.

Shanghai specialty cafe recommends 25 degrees north latitude boutique coffee.

In fact, the major coffee producing areas in the world are all concentrated in the latitude 25 of the north and south, at both ends of the equator. Perhaps the name of this shop also comes from this bar. During the coffee break, the waiter will chat with us like friends, talk about the culture of coffee, the good and bad of coffee beans, and ask us about our preference for bitterness and sour, and recommend the address of coffee that suits us.

2015-08-24
Because of love, that's the reason we insist.

Because of love, that's the reason we insist.

To open a coffee shop, you not only have to make your own coffee, but also manage Weibo yourself, edit Wechat by yourself, manage your own Taobao shop, often bake coffee beans until the wee hours of the morning, chat with guests during the day, patiently explain coffee knowledge, and train staff to do things by yourself. when the machine breaks down, you can use a wrench to repair it, and the blackboard poster menu is designed by yourself. although it is very tired to open a coffee shop, you have to get everything from yourself.

2014-08-04
Make yourself a cup of coffee and taste the afternoon coffee.

Make yourself a cup of coffee and taste the afternoon coffee.

Where is the famous coffee bean producing area? What are the specifications of coffee beans? What is the process of roasting coffee beans? What kinds of coffee do you have? What are the ways of making coffee? the past life and present life of coffee can be answered here one by one. On November 15, student reporters from the Quanzhou student press delegation came to the Moxi Cafe in Yiquan Street to learn about coffee and make coffee.

2015-09-09
Coffee making mocha pot method of making coffee

Coffee making mocha pot method of making coffee

Most friends who like coffee have such an appliance about coffee at home. It is a mocha pot, which is very convenient and fast for making barista. It can make thicker coffee. You can even see some oil when you just make coffee. The following is about the principle of mocha pot making coffee, and some simple operation methods.

2014-09-25
Why does the coffee turn sour after it is cooled?

Why does the coffee turn sour after it is cooled?

Sometimes we have this experience: we have a cup of coffee in a coffee shop or ourselves, and we love to drink black coffee, so we don't add sugar or milk, but before long, as the coffee gets cold, the originally mellow coffee will also become sour and difficult to swallow.

2014-06-14
Eight preparations for opening a coffee shop

Eight preparations for opening a coffee shop

Having a dream of a cafe, finding the shadow of a charming cafe in real life, and making up your mind to be the owner of a cafe, the next step is to make a plan for your own cafe.

2014-05-20
The method of making Coffee with Mocha Pot on the principle of making Coffee with Mocha Pot

The method of making Coffee with Mocha Pot on the principle of making Coffee with Mocha Pot

Most friends who like coffee have such an appliance about coffee at home. It is a mocha pot, which is very convenient and fast for making barista. It can make thicker coffee. You can even see some oil when you just make coffee. The following is about the principle of mocha pot making coffee, and some simple operation methods.

2015-08-31
Drinking coffee in the morning doesn't wake up your head.

Drinking coffee in the morning doesn't wake up your head.

You're right-or maybe you're just sleepless and a little deranged.

2014-07-17
Procedure for manual roasting coffee beans

Procedure for manual roasting coffee beans

1. A filter with a handle can be bought at a hardware store or a coffee shop. The raw coffee beans to be prepared are more suitable for beginners in Central and South America (Peru, Cuba, Mexico, Brazil, etc.). Pick out the defective beans by hand. two。 Put the beans into a filter with a handle and close the lid. Keep a certain amount of heat on medium heat, turn it into a circle and swing repeatedly, making the water evaporate. 3. Carefully

2014-07-08
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