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Should Nestle give up its exclusive rights to the trademark

Should Nestle give up its exclusive rights to the trademark "Coffee Mate"?

Yunnan Coffee Industry Association joined hands with enterprises represented by Hougu Coffee to question Nestle: "Coffee mate" even if it is a registered trademark, it has now evolved into a commodity name and a common term in the industry; and called on Nestle to give up the exclusive right to use the "Coffee mate" trademark.

2014-05-29
What exactly is

What exactly is "Mocha"?

As early as more than 500 years ago, Yemen produced coffee in an ancient way. In the early 17th century, the first Yemeni coffee sold to Europe was exported through the ancient port of Mocha, which amazed Europeans. The delicious coffee shipped from the port of Mocha was called "Mocha Coffee", which is the origin of the name "Mocha Coffee". Neighboring Ethiopia, which looks across the Red Sea, also passes through the port of Mocha.

2014-05-27
What exactly is

What exactly is "Mocha"?

As early as more than 500 years ago, Yemen produced coffee in an ancient way. In the early 17th century, the first Yemeni coffee sold to Europe was exported through the ancient port of Mocha, which amazed Europeans. The delicious coffee shipped from the port of Mocha was called "Mocha Coffee", which is the origin of the name "Mocha Coffee". Neighboring Ethiopia, which looks across the Red Sea, also passes through the port of Mocha.

2014-05-27
Blue Mountain Coffee beans

Blue Mountain Coffee beans

Blue Mountain Coffee beans are grown in the Blue Mountains of western Jamaica, hence the name. Blue Mountain is a mountain range with an elevation of 2256 meters. Coffee trees are planted on a steep hillside about 1000 meters above sea level. The annual output of Blue Mountain coffee beans is only about 700 tons. Blue Mountain coffee beans are full in shape and slightly bigger than ordinary beans. Sour, fragrant, mellow, sweet taste is uniform and strong, slightly bitter, taste harmonious, flavor

2014-06-27
Coffee basics What exactly is

Coffee basics What exactly is "mocha"

Coffee has been produced in Yemen for more than 500 years in an ancient way. At the beginning of the 17th century, the first batch of Yemeni coffee sold to Europe was exported through the ancient small port of Mocha Port, which amazed Europeans and called the delicious coffee shipped from Mocha Port "Mocha Coffee", which is the origin of the name "Mocha Coffee". Ethiopia, a neighboring country across the Red Sea, also uses Mocha Port

2015-06-17
Multi-coffee brands face challenges in the Chinese market Starbucks faces challenges

Multi-coffee brands face challenges in the Chinese market Starbucks faces challenges

According to Starbucks' 2015 results, revenue in 2015 was nearly $19.2 billion and net profit was $2.759 billion. Revenue in the Asia-Pacific region, including China, rose from $1.13 billion to $2.396 billion and accounted for 12.5 per cent of Starbucks' total revenue from 6.9 per cent. In addition to the United States, including the Asia-Pacific region has become Starbucks' second largest market, while in 2013, China

2016-08-25
An introduction to the coffee flavor and taste of Costa Rica's Saint Roman Manor with ideal acidity and unique strong flavor.

An introduction to the coffee flavor and taste of Costa Rica's Saint Roman Manor with ideal acidity and unique strong flavor.

1502 C. Columbus discovered the coast of Costa Rica on his fourth voyage. Since then, the Spanish colonists have invaded many times. The city of Catago was founded in 1563 and Costa Rica was colonized by Spain and placed under the jurisdiction of the Governor's Office of Guatemala. During the colonial period, under the cruel enslavement and oppression of the Spanish colonists, the Indians were almost wiped out and there was little labor available for enslavement.

2016-09-01
What is the ideal of a cafe?

What is the ideal of a cafe?

The Arab said: wherever we entertain guests with coffee, we will make the noblest and most tolerant friends. The Turks say that the cafe is a symbiosis of Islamic tradition and secular culture. The British said: the cafe used to be a trading market and information center, as well as a democratic conference room for liberal factions. The French say: cafes give birth to the most romantic literature in the world.

2015-09-10
The spread of Coffee around the World and the Culture of Cafe

The spread of Coffee around the World and the Culture of Cafe

When Europeans and people from other countries come into contact with coffee drinks, some people soon fall in love with them. Businessmen and capitalists covet the benefits and profits of coffee.

2014-06-12
Introduction to the flavor and taste characteristics of Costa Rican Fire Phoenix Manor Coffee

Introduction to the flavor and taste characteristics of Costa Rican Fire Phoenix Manor Coffee

From 1870 to 1882, T. Guardia Gutierrez exercised dictatorship, weakening the power of the two families. Since the 1970s, British and American capital has infiltrated. American entrepreneur M.C. Keith signed a contract with the Costa Rican government to build a railway from Port Limon to San Jose on the east coast, won a concession in 1999 and occupied large tracts of land to develop banana plantations. United Fruit of America in 1899

2016-08-23
Blue mountain coffee beans in the Blue Mountains of western Jamaica

Blue mountain coffee beans in the Blue Mountains of western Jamaica

Blue Mountain Coffee beans are grown in the Blue Mountains of western Jamaica, hence the name. Blue Mountain is a mountain range with an elevation of 2256 meters. Coffee trees are planted on a steep hillside about 1000 meters above sea level. The annual output of Blue Mountain coffee beans is only about 700 tons. Blue Mountain coffee beans are full in shape and slightly bigger than ordinary beans. Sour, fragrant, mellow, sweet taste is uniform and strong, slightly bitter, taste harmonious, flavor

2015-01-13
When is the first peak period for the development of coffee planting industry in China?

When is the first peak period for the development of coffee planting industry in China?

By the end of the 1940s, according to recorded figures, there were 2173.33 hectares of rubber plantations on Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, more than 300,000 coffee plants and an annual output of 1 ton of coffee beans. According to a survey in the early 1950s, a large number of coffee was left in Fushan area of Chengmai County, with a total of 70,000 plants, including more than 40,000 plants in Daji Village and Fushan Farm (Hongguang Farm) 1

2015-02-07
Maxwell was pulled out to restructure the instant coffee market.

Maxwell was pulled out to restructure the instant coffee market.

Mondelez International, which was spun off from Kraft Foods two and a half years ago, has reintegrated its business, this time the coffee business Maxwell. The Nandu reporter saw in a "list of cases of unconditional approval of operator concentration in the fourth quarter of 2014" published on the official website of the Ministry of Commerce in the middle of this month. The Ministry of Commerce has approved Mondelez International and Aikang Control, which will take out the coffee business.

2015-01-28
How can GouBuLi and Haagen-Dazs occupy the coffee market and compete with Starbucks?

How can GouBuLi and Haagen-Dazs occupy the coffee market and compete with Starbucks?

Sometimes we go to Starbucks for a cup of tea or a sandwich. In the past few years, the coffee giant has been actively changing its single brand image: buying New York tea brand Teavana, opening tea light food restaurants, launching more new tea products, and even starting to sell beer, red wine, baked vegetables, scones, etc. (of course, these products are still available for the time being.

2015-05-18
Coffee beans go out of Africa and into the world

Coffee beans go out of Africa and into the world

I was a tree, an ordinary tree, growing with my companions in the mountains of an area called Kafa in southern Ethiopia. I don't know when and how my ancestors took root in this land, and I don't have to think about it. I just bathe in the sun and rain with my companions every day, blooming and bearing fruit as usual every year.

2014-09-10
How to make good use of Social Network platform in Cafe

How to make good use of Social Network platform in Cafe

In the past few years, social platform has become a buzzword, but not many business owners really understand its meaning and learn to tap its potential. Restaurants and cafes are often aware of the need for social platforms such as Facebook, Instagram, YouTube and Twitter. But they didn't think deeply about why and how to use the social platform, and they didn't know him.

2015-06-23
When Starbucks is selling tea and wine, these big brands come to sell coffee.

When Starbucks is selling tea and wine, these big brands come to sell coffee.

Sometimes we go to Starbucks for a cup of tea or a sandwich. In the past few years, the coffee giant has been actively changing its single brand image: buying New York tea brand Teavana, opening tea light food stores, launching more new tea products, and even starting to sell beer, red wine, baked vegetables, scones, etc. (of course, these products will not appear in the

2015-05-11
Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Starbucks is always a brand with no shortage of topics. Recently, there are media reports in the United States, a Chicago woman sued Starbucks for $5 million because there were too many ice cubes in cold drinks. The news drew attention to Starbucks, which was widely questioned about its high pricing in China. A large amount of money is claimed for more ice in a drink, which is for Chinese consumers

2016-08-17
Starbucks faces Challenge Multi-Coffee Brands compete for Chinese Market

Starbucks faces Challenge Multi-Coffee Brands compete for Chinese Market

Multi-coffee brands compete for the Chinese market Starbucks faces challenges Starbucks is always a brand with no lack of topics. Recently, there are media reports in the United States, a Chicago woman sued Starbucks for $5 million because there were too many ice cubes in cold drinks. The news drew attention to Starbucks, which was widely questioned about its high pricing in China. There is more in one drink.

2016-07-15
Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Multi-coffee brands compete for the Chinese market Starbucks faces challenges Starbucks is always a brand with no lack of topics. Recently, there are media reports in the United States, a Chicago woman sued Starbucks for $5 million because there were too many ice cubes in cold drinks. The news drew attention to Starbucks, which was widely questioned about its high pricing in China. There is more in one drink.

2016-08-30
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