Author | Feng Ben, founder and editor of Biel Coffee Station | Cafe sir, I believe everyone will sigh: Chinese coffee is too expensive! Recently, almost all coffee companies have learned to come up with a data (the content is nothing more than how many cups per capita in China, how many cups next door, how many cups are there, how many cups are there in the market last year, how many tens of thousands of growth, and how much is expected this year?
2015-12-23 Letter China Coffee your opponent Milk Tea or Lafite chat authorBuilding a corporate brand with rich personality is the most important thing for every enterprise, but we often fall into some misunderstandings. For example, some enterprises think that advertising can blow out a brand, but that is only the improvement of brand awareness. The value content of a brand does not depend solely on intensive advertising. Case study: the shaping of McDonald's brand comes from his pursuit of excellence.
2015-08-13 McDonald's Buck details Management casting first-class Brand Building having a sexualWhether customers tend to be rational or e-commerce is forced, cross-border mash-up will be a business model that more enterprises are willing to try and practice. But cross-border mash-up is like finding a partner, it needs to be a perfect match, and it must have the same culture, service and quality as its own brand. Each has its own way: fight for channels, fight for management, fight for the mode of operation for the chain catering industry, many businesses still adhere to
2014-06-10 Coffee accompany you win business opportunities mash-upA cup of bitter coffee realized the true taste of life from that moment on, Zhang Linbin fell in love with coffee uncontrollably, and found a way forward, determined to understand and learn to make coffee. Speaking of plans and dreams, Zhang Linbin said confidently: although the atmosphere of drinking coffee in Gongming is not strong, I will continue to learn. When the post-90s boys were at a low ebb, they found the direction of life from coffee.
2015-09-09 A cup of coffee realize life taste a cup of coffeeA good plan will benefit people for a lifetime, a good strategy to bring the enterprise back to life, a secret of the way of doing business, so that you can lead to the road to wealth and realize your wealth ideal. Siyuan catering planning summed up one: integrity, from the beginning to integrity, the key lies in how you tap its gold content, integrity is like a huge gold mine, in the catering business, if the customer
2015-08-13 Catering management way one way of management secret plan let peopleGenerally speaking, opening a coffee shop will go through the following process:
2014-05-26 Coffee Shop Management Coffee BrandWhen Balzac was a literary youth in Paris, he would leave a note on the table every day before he went out for a walk to his wife: I am not in the cafe on the way to the cafe. This sentence later became not only a big-character poster posted by cafe owners, but also a means for many literary youth to resolutely draw a clear line with the vulgar world. If from social development and civilization progress
2015-02-04 coffee culture passion cafe Balzac years in Paris WenWhen Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress
2014-08-08 Keen on coffee shop Balzac in Paris literature and artIn the catering industry, ordinary brand restaurants and restaurants have to be decorated every year or two, otherwise they will be crushed by competitors with high investment in decoration. But this is not the case with well-known brands. Who has ever seen McDonald's change its decoration in three or two years? the customer is directed at McDonald's. The low-level competition in the catering industry is decoration and price, while the high-level competition is brand and service. Make a franchise chain.
2015-08-13 Chains restaurants brands building preemptive resources catering industry ordinary productsWhen Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress
2015-03-11 Coffee restaurant celebrity enthusiast coffee shop Balzac inWhen Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress
2014-12-05 Coffee shop recommended enthusiastic coffee shop Balzac ParisIntroduction: yesterday, I passed a cafe, where the sign has been changed into Shaxian snacks. Yesterday I passed a cafe where the sign had been changed to Shaxian snacks. The recent closure of brick-and-mortar stores is not unfamiliar to everyone, including cafes, whether it is crowdfunding or funding from a small number of people. In the past few months, most cafes have suffered.
2015-12-08 Start-up one cafe in addition to excellent internal management should pay attention to whichWhen Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress
2015-04-30 Coffee culture basics common sense enthusiasm coffee shop Balzac yearCompared with traditional catering, investing in coffee shops is a promising project.
2014-08-22 Coffee shop operation shop address coffee encyclopediaGenerally speaking, opening a coffee shop will often go through the following process: the first is to prepare the funds for opening a coffee shop, which is up to you. Generally speaking, it takes about 500000 yuan to open a coffee shop with an area of 200 square meters. Secondly, the customer base is selected according to the characteristics of its core product. In most cases, the core product is not coffee itself, but an example.
2015-11-04 How a coffee shop-- must experience process generally speakingGenerally speaking, opening a coffee shop will often go through the following process: the first is to prepare the funds for opening a coffee shop, which is up to you. Generally speaking, it takes about 500000 yuan to open a coffee shop with an area of 200 square meters. Secondly, the customer base is selected according to the characteristics of its core product. In most cases, the core product is not coffee itself, but an example.
2014-12-23 Coffee starting a business must experience process how a coffee shop generally speakingGenerally speaking, the opening of a coffee shop will go through the following process: first of all, it is to prepare for the opening of the shop funds, this part of frugality by oneself, generally speaking, the opening of a coffee shop with an area of 200 square meters requires about 500,000 yuan of funds. Secondly, according to the characteristics of their core products selected customer base, in most cases the core product is often not coffee itself, but example
2015-05-20 How A Coffee Shop Cafe Entrepreneurship Must Experience Process GenerallyThere is a joke in the United States: when the economic crisis occurred in the United States in 2008, Howard Schultz, CEO of Starbucks, lamented: "Oh, my God!" Starbucks closed 200 stores a day on a street in New York. How can we live in the future? "
2014-05-22 Coffee shop marketing coffee news StarbucksIn the 1980s, Maxwell and Nestle, two major instant coffee brands, were almost the forerunners of Chinese mainland coffee enlightenment education. But the coffee market is no longer just owned by Nestl é and Maxwell. Under pressure from many coffee products to carve up the market, Nestl é destroyed nearly 400 tons of unexpired instant coffee in February. The production capacity is ahead of the consumption capacity, and Nestle dissolves coffee.
2015-04-20 Last year poor performance Nestl é why coffee pour out last century 80In fact, I've always wanted to write a little story about the operation of a coffee shop. Always in everyone's impression, I am a person who is more emotional than rational and thinks that I don't know much about management. Therefore, in opening a coffee shop, guests often put forward a variety of business ideas to me. I am very grateful to them, but sometimes I feel that my business thinking is completely different from theirs. I am not.
2014-09-27 Coffee shop operation coffee shop management coffee shop opening