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Letter | Chinese coffee, is your opponent milk tea or Lafite? Talk about Chinese coffee.

Letter | Chinese coffee, is your opponent milk tea or Lafite? Talk about Chinese coffee.

Author | Feng Ben, founder and editor of Biel Coffee Station | Cafe sir, I believe everyone will sigh: Chinese coffee is too expensive! Recently, almost all coffee companies have learned to come up with a data (the content is nothing more than how many cups per capita in China, how many cups next door, how many cups are there, how many cups are there in the market last year, how many tens of thousands of growth, and how much is expected this year?

2015-12-23
McDonald's Starbucks detail management creates a first-class brand

McDonald's Starbucks detail management creates a first-class brand

Building a corporate brand with rich personality is the most important thing for every enterprise, but we often fall into some misunderstandings. For example, some enterprises think that advertising can blow out a brand, but that is only the improvement of brand awareness. The value content of a brand does not depend solely on intensive advertising. Case study: the shaping of McDonald's brand comes from his pursuit of excellence.

2015-08-13
Coffee accompanies you to win the business opportunity with the

Coffee accompanies you to win the business opportunity with the "mash-up" mode.

Whether customers tend to be rational or e-commerce is forced, cross-border mash-up will be a business model that more enterprises are willing to try and practice. But cross-border mash-up is like finding a partner, it needs to be a perfect match, and it must have the same culture, service and quality as its own brand. Each has its own way: fight for channels, fight for management, fight for the mode of operation for the chain catering industry, many businesses still adhere to

2014-06-10
A cup of bitter coffee realizes the true taste of life.

A cup of bitter coffee realizes the true taste of life.

A cup of bitter coffee realized the true taste of life from that moment on, Zhang Linbin fell in love with coffee uncontrollably, and found a way forward, determined to understand and learn to make coffee. Speaking of plans and dreams, Zhang Linbin said confidently: although the atmosphere of drinking coffee in Gongming is not strong, I will continue to learn. When the post-90s boys were at a low ebb, they found the direction of life from coffee.

2015-09-09
The way of catering management, the secret of a way of management.

The way of catering management, the secret of a way of management.

A good plan will benefit people for a lifetime, a good strategy to bring the enterprise back to life, a secret of the way of doing business, so that you can lead to the road to wealth and realize your wealth ideal. Siyuan catering planning summed up one: integrity, from the beginning to integrity, the key lies in how you tap its gold content, integrity is like a huge gold mine, in the catering business, if the customer

2015-08-13
How to open a coffee shop? --- a process that must be experienced

How to open a coffee shop? --- a process that must be experienced

Generally speaking, opening a coffee shop will go through the following process:

2014-05-26
Coffee culture is keen on the cafe Balzac

Coffee culture is keen on the cafe Balzac

When Balzac was a literary youth in Paris, he would leave a note on the table every day before he went out for a walk to his wife: I am not in the cafe on the way to the cafe. This sentence later became not only a big-character poster posted by cafe owners, but also a means for many literary youth to resolutely draw a clear line with the vulgar world. If from social development and civilization progress

2015-02-04
Balzac, who is keen on coffee shops.

Balzac, who is keen on coffee shops.

When Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress

2014-08-08
Chain restaurant brand building method Food and Beverage restaurants should first seize resources

Chain restaurant brand building method Food and Beverage restaurants should first seize resources

In the catering industry, ordinary brand restaurants and restaurants have to be decorated every year or two, otherwise they will be crushed by competitors with high investment in decoration. But this is not the case with well-known brands. Who has ever seen McDonald's change its decoration in three or two years? the customer is directed at McDonald's. The low-level competition in the catering industry is decoration and price, while the high-level competition is brand and service. Make a franchise chain.

2015-08-13
Celebrities in cafes are keen on Balzac in cafes.

Celebrities in cafes are keen on Balzac in cafes.

When Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress

2015-03-11
The coffee shop recommends Balzac, who is keen on the coffee shop.

The coffee shop recommends Balzac, who is keen on the coffee shop.

When Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress

2014-12-05
In addition to excellent internal management, what else should you pay attention to when you start a coffee shop?

In addition to excellent internal management, what else should you pay attention to when you start a coffee shop?

Introduction: yesterday, I passed a cafe, where the sign has been changed into Shaxian snacks. Yesterday I passed a cafe where the sign had been changed to Shaxian snacks. The recent closure of brick-and-mortar stores is not unfamiliar to everyone, including cafes, whether it is crowdfunding or funding from a small number of people. In the past few months, most cafes have suffered.

2015-12-08
The basic knowledge of coffee culture is keen on Balzac in the coffee shop.

The basic knowledge of coffee culture is keen on Balzac in the coffee shop.

When Balzac was an art youth in Paris, he would leave a note on the table for his wife every day before going out for a walk: I was on my way to the coffee shop when I was not in the coffee shop. In addition to becoming a big-character poster posted by the cafe owner, this sentence has also become a means for many young writers and artists to draw a clear line between themselves and the vulgar world. If from the perspective of social development and civilization progress

2015-04-30
Where should I find a place to open a coffee shop

Where should I find a place to open a coffee shop

Compared with traditional catering, investing in coffee shops is a promising project.

2014-08-22
How to open a coffee shop? -the process you have to go through

How to open a coffee shop? -the process you have to go through

Generally speaking, opening a coffee shop will often go through the following process: the first is to prepare the funds for opening a coffee shop, which is up to you. Generally speaking, it takes about 500000 yuan to open a coffee shop with an area of 200 square meters. Secondly, the customer base is selected according to the characteristics of its core product. In most cases, the core product is not coffee itself, but an example.

2015-11-04
Coffee business must go through the process of how to open a coffee shop

Coffee business must go through the process of how to open a coffee shop

Generally speaking, opening a coffee shop will often go through the following process: the first is to prepare the funds for opening a coffee shop, which is up to you. Generally speaking, it takes about 500000 yuan to open a coffee shop with an area of 200 square meters. Secondly, the customer base is selected according to the characteristics of its core product. In most cases, the core product is not coffee itself, but an example.

2014-12-23
How to open a coffee shop? Coffee shop business must go through the process

How to open a coffee shop? Coffee shop business must go through the process

Generally speaking, the opening of a coffee shop will go through the following process: first of all, it is to prepare for the opening of the shop funds, this part of frugality by oneself, generally speaking, the opening of a coffee shop with an area of 200 square meters requires about 500,000 yuan of funds. Secondly, according to the characteristics of their core products selected customer base, in most cases the core product is often not coffee itself, but example

2015-05-20
Starbucks coffee must be expensive in China or it is dumping.

Starbucks coffee must be expensive in China or it is dumping.

There is a joke in the United States: when the economic crisis occurred in the United States in 2008, Howard Schultz, CEO of Starbucks, lamented: "Oh, my God!" Starbucks closed 200 stores a day on a street in New York. How can we live in the future? "

2014-05-22
Last year's poor performance, why did Nestl é pour out the coffee?

Last year's poor performance, why did Nestl é pour out the coffee?

In the 1980s, Maxwell and Nestle, two major instant coffee brands, were almost the forerunners of Chinese mainland coffee enlightenment education. But the coffee market is no longer just owned by Nestl é and Maxwell. Under pressure from many coffee products to carve up the market, Nestl é destroyed nearly 400 tons of unexpired instant coffee in February. The production capacity is ahead of the consumption capacity, and Nestle dissolves coffee.

2015-04-20
How to run a good coffee shop

How to run a good coffee shop

In fact, I've always wanted to write a little story about the operation of a coffee shop. Always in everyone's impression, I am a person who is more emotional than rational and thinks that I don't know much about management. Therefore, in opening a coffee shop, guests often put forward a variety of business ideas to me. I am very grateful to them, but sometimes I feel that my business thinking is completely different from theirs. I am not.

2014-09-27
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