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Eleven pricing strategies that confuse consumers

Eleven pricing strategies that confuse consumers

There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right

2014-08-14
How far can a cafe run a cafe-style financing platform?

How far can a cafe run a cafe-style financing platform?

With the promotion of the concept of crowdfunding, crowdfunding cafes are no longer a new topic, and for now, nothing is more striking than the entrepreneurial-themed cafes that sprung up everywhere two years ago. 3W Coffee from Beijing and Beta Coffee from Shenzhen are outstanding representatives of this kind of entrepreneurial cafes. They are regarded as incubators for innovative projects, and entrepreneurs are looking for money for dream projects.

2014-10-25
The

The "heart machine" of Starbucks

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-05-30
How does Starbucks hook up with consumer coffee brands besides selling coffee?

How does Starbucks hook up with consumer coffee brands besides selling coffee?

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-07-23
Panoramic scan of resignation in China's first Beverage Industry

Panoramic scan of resignation in China's first Beverage Industry

At present, the society is so big to the world, I want to see it! The response to such an affectionate resignation letter is enthusiastic, and the follow-up spread out that the world is so big. I'll let you have a look! Such a mocking resignation reply. Society is so relaxed about quitting, but the resignation rate in the fast drink industry is rising sharply. According to people in the industry, the current turnover rate in the industry is as high as 150%, 200%, such a high turnover rate.

2016-06-14
Coffee bean certification body Rainforest Certified Coffee Rainforest Alliance certificatio

Coffee bean certification body Rainforest Certified Coffee Rainforest Alliance certificatio

Rainforest certification Rainforest Alliance certification Rainforest Alliance certification Frog beans Rainforest Certification logo has an obvious frog, Rainforest Alliance certified coffee, also known as frog beans. Rainforest Alliance RA (Rainforest Alliance) certification refers to a farm that meets the standards set by the Rainforest Alliance, and the Alliance will conduct research on the farm and its surrounding ecosystems.

2015-01-27
Knowledge of coffee machine selection and purchase espresso coffee machine

Knowledge of coffee machine selection and purchase espresso coffee machine

I started writing this article in June this year, and I already felt that the coffee machine was coming to an end, so I wanted to start studying how to choose the next coffee machine. Almost half a year has passed, the research does not know where to stop, and the article is also settled under many draft articles. Finally, about two months ago, one morning witnessed by K and D, the old machine exploded itself.

2015-07-10
Starbucks CEO's road to success Howard Schultz builds coffee kingdom

Starbucks CEO's road to success Howard Schultz builds coffee kingdom

When Howard Schultz (Howard Schultz), chairman, president and CEO of Starbucks, appeared, he routinely drew cheers and whistles from 1200 employees at the scene. Among the 300000 Starbucks employees around the world, he is an idol, not only because of his business miracles, but also because he adheres to the concept of sharing and respect within the company.

2015-09-07
Rainforest Alliance certification (frog logo)

Rainforest Alliance certification (frog logo)

Rainforest Alliance certification frog beans Rainforest certification logo has a distinct frog, Rainforest Alliance certified coffee, also referred to as frog beans. Rainforest Alliance RA(Rainforest Alliance ) certification refers to farms that meet the criteria set by the Rainforest Alliance. The Alliance will conduct inspections on the farm and its surrounding ecosystems.

2015-10-24
Boutique coffee bean certification body rainforest certified coffee Rainforest Alliance certific

Boutique coffee bean certification body rainforest certified coffee Rainforest Alliance certific

Rainforest certification Rainforest Alliance certification Rainforest Alliance certification Frog beans Rainforest Certification logo has an obvious frog, Rainforest Alliance certified coffee, also known as frog beans. Rainforest Alliance RA (Rainforest Alliance) certification refers to a farm that meets the standards set by the Rainforest Alliance, and the Alliance will conduct research on the farm and its surrounding ecosystems.

2015-04-11
Grind the coffee beans into gold sand

Grind the coffee beans into gold sand

This is a magnificent symphony: every day, thousands of bags of coffee beans from 28 countries and regions bump on the road and drift on the ocean, entering baking factories, some of which roast 2 million pounds of coffee beans a week. They are then sent to more than 10, 000 cafes around the world, with 40 million customers a week. This is the Starbucks symphony, the meaning of the orchestra.

2014-07-24
Marketing plan for the whole process of roasting coffee

Marketing plan for the whole process of roasting coffee

Abstract: Han Jiangmin Yunnan Shengbao Biotechnology Development Co., Ltd. Abstract: one of the three major drinks in the coffee world, a product of western culture, is indeed a household name in China, with a very far-reaching and special historical background and practical significance. Yunnan has a long history of growing coffee. Today, Yunnan accounts for more than 80% of the coffee grown in China. Two years of the company

2014-07-26
Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

The core value of these simple rules is to enable cafe shareholders to integrate investors, consumers and promoters, participate equally and actively contribute wisdom, resources and strength to the organization to achieve good expectation management and risk control. As the sponsor holds a large consumption card, in addition to his own consumption, out of the spirit of ownership and a strong sense of pride, he

2015-10-23
How to crowdfund a cafe? You have to look at this case!

How to crowdfund a cafe? You have to look at this case!

The concept of crowdfunding in the Internet era comes from the English fundcrowding, which means to raise money for the public. The crowdfunding mode of the network platform has sprung up abroad for five years, which is mainly manifested in four ways: donation, pre-sale, equity and creditor's rights. After this model was introduced into China, due to cultural, institutional, legal and other factors, it has not made significant progress, and it is difficult to break through the amount of financing.

2015-10-22
Twelve famous high-quality coffee producing areas in the world

Twelve famous high-quality coffee producing areas in the world

one。 In 1808, coffee was first introduced to Colombia, which was brought by a priest from the French Antilles via Venezuela. Today the country is the second largest producer after Brazil. The origin of Colombian coffee: Jamaican Colombian coffee is one of the few original coffee sold in the world under the name of the country. In terms of quality, it

2015-09-15
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