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Coffee chain, smoke in the cup

Coffee chain, smoke in the cup

Coffee chains are springing up like bamboo shoots after a spring rain. Coffee ranks first among the three largest drinks in the world, and it is also the second largest trading commodity in the world after oil. According to statistics, at present, global coffee bean sales are about 8 million tons per year, and maintain an annual growth rate of 2%. China accounts for about 11% of the market sales. At present, the per capita annual coffee consumption in China is only 4 cups, even in Beijing, Shanghai and Guangzhou.

2015-07-07
The rise of

The rise of "clothing + Coffee" mash-up mode in coffee industry

Nowadays, it is not uncommon for coffee shops in shopping malls to gather together, as is the case in Hangzhou. Careful people can find that it is normal to have 3-5 coffee shops in a shopping mall. In the past two years, the rapid development of the coffee industry in China has made people have to give a thumbs up, precisely because the Chinese market has great potential, even a lot of

2015-06-12
China Coffee Information: coffee chain Brand War Haagen-Dazs Cross-border Amazon push online Cafe

China Coffee Information: coffee chain Brand War Haagen-Dazs Cross-border Amazon push online Cafe

A lively battle for the coffee market is becoming more and more fierce in Jinan. A few days ago, the largest coffee shop in Jinan, the diffuse Coffee Green Center (special reading) (related practical information) shop opened, with a single store area of nearly 1300 square meters. In addition to coffee chain brands continue to save the horse enclosure, McDonald's, KFC and other fast food giants have also launched freshly ground coffee, and the competition in Jinan coffee market is becoming increasingly white.

2015-12-23
KFC starts selling freshly ground coffee, focusing on cost-effective

KFC starts selling freshly ground coffee, focusing on cost-effective

Among the six coffee products, the cheapest American coffee costs 10 yuan per cup, while the most expensive mocha costs 19 yuan much lower than Starbucks'30 yuan level. Compared with McDonald's, KFC's coffee price does have an advantage. McDonald's McCoffee has the cheapest small cappuccino of 12 yuan, most of the medium cup 13 to 19 yuan, and the large cup more than 20 yuan. Blog comments: @ Hermann China Retail Weibo: I

2016-06-15
The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

The battle between coffee merchants in Shanghai is becoming more and more fierce. Kashijia competes with Starbucks.

In Shanghai today, the smell of coffee is floating in the air. This international metropolis, with a resident population of 25 million, not only has more than 4000 cafes, large and small, but more importantly, chain fast food restaurants and convenience stores have also fully joined the ranks of freshly ground coffee this winter, striving to get a share of the growing coffee consumption market. Behind the competitive layout is the rapid expansion of China's coffee market.

2015-03-03
The way of catering operation and management

The way of catering operation and management

A good plan will benefit people for a lifetime, a good strategy to bring the enterprise back to life, a secret of the way of doing business, so that you can lead to the road to wealth and realize your wealth ideal. Siyuan catering planning summed up one: integrity, from the beginning to integrity, the key lies in how you tap its gold content, integrity is like a huge gold mine, in the catering business, if the customer

2014-06-04
The way of catering management, the secret of a way of management.

The way of catering management, the secret of a way of management.

A good plan will benefit people for a lifetime, a good strategy to bring the enterprise back to life, a secret of the way of doing business, so that you can lead to the road to wealth and realize your wealth ideal. Siyuan catering planning summed up one: integrity, from the beginning to integrity, the key lies in how you tap its gold content, integrity is like a huge gold mine, in the catering business, if the customer

2015-08-13
How to run a good coffee shop

How to run a good coffee shop

In fact, I've always wanted to write a little story about the operation of a coffee shop. Always in everyone's impression, I am a person who is more emotional than rational and thinks that I don't know much about management. Therefore, in opening a coffee shop, guests often put forward a variety of business ideas to me. I am very grateful to them, but sometimes I feel that my business thinking is completely different from theirs. I am not.

2014-09-27
All kinds of giants have aimed at the coffee market in mainland China

All kinds of giants have aimed at the coffee market in mainland China

The hometown of tea is currently setting off a lively battle for the coffee market. The protagonists involved in the wrestling are business tycoons from all over the world. Recently, Amazon has targeted the coffee market in mainland China and launched online cafes. In fact, since last year, various enterprises have invariably set their sights on the coffee market in mainland China.

2015-10-10
Chain restaurant brand building method Food and Beverage restaurants should first seize resources

Chain restaurant brand building method Food and Beverage restaurants should first seize resources

In the catering industry, ordinary brand restaurants and restaurants have to be decorated every year or two, otherwise they will be crushed by competitors with high investment in decoration. But this is not the case with well-known brands. Who has ever seen McDonald's change its decoration in three or two years? the customer is directed at McDonald's. The low-level competition in the catering industry is decoration and price, while the high-level competition is brand and service. Make a franchise chain.

2015-08-13
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