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Why do IT bigwigs like Google Twitter invest in this coffee shop?

Why do IT bigwigs like Google Twitter invest in this coffee shop?

A few years ago, coffee chains were in a fast-vanishing era, and people were keen to line up to buy a cup of coffee that could be ready in a few minutes, even though it had a mediocre taste. Times have changed, and when people's demand for coffee is no longer limited to pick-me-up, an innovation is imperative. When it comes to innovation, we have to mention Blue bottle Coffee and its founder James Freeman. Freeman used to be a

2016-10-08
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
Chen Zhaohui: build 100

Chen Zhaohui: build 100 "Cloud Venture Coffee" in five years

A week before the opening of Cloud Venture Capital Coffee (Cloud Capital Coffee), Tian Mengyu, a graduate student at Bentley University who has studied finance in the United States for seven years, told Chen Zhaohui on Wechat that he had sold his car, booked an air ticket, and was ready to return home to join Chen Zhaohui's O2O career sequence. Of course, he hopes to focus on the business direction when he returns home.

2015-04-30
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
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