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To understand Western culture, you must first understand its coffee.

To understand Western culture, you must first understand its coffee.

Coffee, as a western-style drink, is now all over the streets. But if you really walk into a cafe and face the dazzling variety of coffee on the menu, many people will inevitably be dumbfounded. Reading this issue may be a good place to start, know some simple principles of coffee making, understand the differences between cappuccino and Italian espresso, American coffee, and next time you can be in this situation.

2015-10-22
Platinum Coffee: Chinese Coffee is still in quantitative change

Platinum Coffee: Chinese Coffee is still in quantitative change

Instead of pulling a coffee-savvy barista to open a joint venture, pull a MBA joint venture. As long as you turn your interest into a career, it is a good thing to combine personal value with social value. Ten years ago, coffee drinkers in China were different from what they are now, and the number of people who opened coffee shops was even less. Now, in first-tier cities such as Beijing, Shanghai and Guangzhou, people who go out for leisure may raise their eyes.

2014-06-04
Ten years of hard work as a waiter to become a barista

Ten years of hard work as a waiter to become a barista

Li Weicheng pulled flowers on a cappuccino. In recent years, large and small cafes in our city have appeared on the streets one after another, and more and more young people have fallen in love with this product coffee, which is often linked to petty bourgeoisie. With the graduation season approaching, some young people who love coffee have begun to open an emotional cafe. After 85, Li Weicheng also had his own cafe, but at the beginning

2015-08-07
Ten years of hard work for waiters to become baristas and grassroots Li Weicheng

Ten years of hard work for waiters to become baristas and grassroots Li Weicheng

Li Weicheng pulled flowers on a cappuccino. In recent years, large and small cafes in our city have appeared on the streets one after another, and more and more young people have fallen in love with this product coffee, which is often linked to petty bourgeoisie. With the graduation season approaching, some young people who love coffee have begun to open an emotional cafe. After 85, Li Weicheng also has his own cafe, but with

2015-06-08
Coffee introduced into China and Chinese Coffee Culture

Coffee introduced into China and Chinese Coffee Culture

There are several meanings to say that coffee was introduced into China: first, coffee was introduced into China and was initially consumed by European and American people who came to China; second, there were commercial cafes where ordinary people, Chinese and foreign people could drink and entertain themselves; and third, coffee was cultivated in the field in China, produced and sold for its own use.

2014-06-12
Chinese people drink coffee China Coffee Network Coffee introduced into China Coffee Trading Network

Chinese people drink coffee China Coffee Network Coffee introduced into China Coffee Trading Network

Coffee was introduced into China from the perspective of language, the Kangxi Dictionary has neither the word caf é, nor the word coffee, let alone the word coffee, which shows that the Chinese people in the early Qing Dynasty were not exposed to coffee. Whether there is any coffee (beverage) in China in the middle of the Qing Dynasty is still under search. The author carefully examines several characters from the middle to the end of the Qing Dynasty in the Integration of colloquial dictionaries of the Ming and Qing dynasties published by Shanghai Ancient Books Publishing House in 1989.

2016-04-18
Coffee tasting Guide and Coffee knowledge

Coffee tasting Guide and Coffee knowledge

Forget about the history of coffee, Baidu Google, but what we want to say is that people who really know how to drink coffee like espresso espresso, or pure black coffee. In fact, the reason is very simple, compared to our tea, if you have English milk tea with milk and sugar, how can you drink the purity and aroma of the original tea? Eating chocolate is the same thing.

2014-07-23
Two hundred cafes opened in Harbin in 2013.

Two hundred cafes opened in Harbin in 2013.

Of these, more than 200 opened in 2013. The continuous impact of coffee culture in Europe, America, Japan and South Korea has made sensitive ice city businessmen find new business opportunities. according to past experience, ice city people have walked at the forefront of fashion countless times, and businessmen have also recognized the management of coffee.

2014-08-01
Nestle Coffee successful Marketing knowledge of Coffee Brand Management

Nestle Coffee successful Marketing knowledge of Coffee Brand Management

Perhaps most of the domestic public's understanding of Nestle coffee comes from its well-known slogan. It started. In fact, many people in the industry are also familiar with one of its classic anecdotes, that is, at the beginning of its birth, Nestle Coffee once caused a sales crisis by overemphasizing the convenience (instant) brought about by its technological breakthrough. The reason is that many housewives are unwilling

2015-08-13
Coffee shop recommends Shanghai boutique cafe introduction

Coffee shop recommends Shanghai boutique cafe introduction

From refreshing drinks to the symbol of romantic culture, coffee has deeply influenced the way of life of the Chinese people who take tea culture as the tradition. Although the third wave of coffee the wave of fine coffee has sprung up in western society as early as 10 years ago, fine coffee has gradually become familiar to the domestic public with the help of new media in the past two years. Boutique cafes no longer emphasize the romance of the atmosphere, but also pursue quality coffee.

2015-01-12
Pu'er Coffee Capital: tea is Life Coffee is Business

Pu'er Coffee Capital: tea is Life Coffee is Business

In 2007, as an important post station on the ancient tea-horse road and one of the important producing areas of Pu'er tea, Simao City, Yunnan Province, was renamed Pu'er City, so that people can live up to its name. But according to this logic, in the near future, people are likely to call it the coffee market. Like many places in Yunnan, Pu'er gives people the first impression of those ubiquitous mountains. There is no good when the car passes through it.

2014-04-27
Chinese Taiwan Cafe recommends Chinese Taiwan Coffee Culture is there any good coffee shop recommendation in Taiwan

Chinese Taiwan Cafe recommends Chinese Taiwan Coffee Culture is there any good coffee shop recommendation in Taiwan

In the 18th century in Taiwan, China, in 1884 (the 10th year of Guang Xu), the British introduced coffee to the three Gorges in Taipei. during the Japanese occupation, the Japanese saw that Taiwan's climate and soil were suitable for coffee, so they introduced "Arabica" from abroad and successfully planted it in the north. Mizuho invested a lot in planting and had a good yield. In the 19th century, 1941, rich output, good quality and flavor led to the complete victory of coffee in Taiwan.

2016-04-11
Starbucks' Global Coffee Culture

Starbucks' Global Coffee Culture

Starbucks always emphasizes culture, but culture can attract people who are open and curious, and it can also be opposed by conservative and stubborn people. When Starbucks extends its "coffee culture" to the world, it is bound to have a fierce collision with many different cultures around the world.

2014-06-03
A preliminary study on the Origin, Development, spread and Beverage Culture of Coffee

A preliminary study on the Origin, Development, spread and Beverage Culture of Coffee

Coffee, tea and cocoa are the three major beverages in the world, which are consumed by about LM people all over the world, and their consumption is second only to drinking coffee in Europe and the United States. Coffee consumption is also becoming more and more popular in China and other eastern countries. However, in Chinese academic circles, there are no papers and monographs on coffee from the perspective of agricultural history and custom history.

2014-10-13
Nicaraguan coffee beans

Nicaraguan coffee beans

Just when the boutique coffee market was booming in the United States in the 1980-90's, the US government imposed an embargo on the Sandinista regime in Nicaragua, so Nicaraguan coffee would not appear on the display shelves of American coffee shops. Because of this, the average American consumer is less familiar with Nicaraguan coffee, but even though the average consumer is very strange to Nicaraguan coffee.

2014-07-22
A complete knowledge of siphon pot

A complete knowledge of siphon pot

The working principle of the siphon pot How does it work: the main principle of Syphon is to use the ideal gas equation: PV=nRT, under a fixed volume, heat the boiling water to make the steam pressure of the boiling water, press the boiling water into the upper layer to brew the coffee through the glass tube, and then cool the lower layer in a similar vacuum state to absorb the brewed coffee from the upper layer, and filter the dregs with a filter in the middle. You can take it while looking at it.

2014-08-25
Introduction of coffee brewing method: historical reason of siphon pot and detailed introduction of brewing method

Introduction of coffee brewing method: historical reason of siphon pot and detailed introduction of brewing method

The first section of the history of the siphon pot The history of syphon: the siphon pot (Syphon), commonly known as "glass ball" or "siphon", is a simple and easy-to-use method of coffee brewing, and it is also one of the most popular coffee brewing methods in cafes. Although the siphon kettle has the nickname of "plug wind type", it has nothing to do with the siphon principle, but uses water to heat and produce water vapor, which causes hot expansion and cold contraction.

2015-12-17
American Fine Coffee Association (SCAA) A brief introduction to American Fine Coffee Association

American Fine Coffee Association (SCAA) A brief introduction to American Fine Coffee Association

The characteristics of boutique coffee 1. Boutique coffee beans must be high-quality beans with flawless beans. It should have an outstanding flavor, not without a bad taste, but with a particularly good taste. two。 Boutique coffee beans must be excellent varieties, such as the original bourbon species, mocha species, Tippica species, which produce coffee beans with unique aromas and

2015-11-03
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
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