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On the Coffee Culture in Shanghai

On the Coffee Culture in Shanghai

In the history of more than 160 years since Shanghai opened its port, there have been some famous old cafes. Among them, the cafe site on Duolun Road in Hongkou District is a historical landmark where Mr. Lu Xun attended the youth gathering of the left-wing Writers' Union in the late 1920s. Since then, cafes in Shanghai have been associated with progressive literature. After more than 80 years, coffee culture has sprung up again in Shanghai.

2014-06-04
Coffee culture rises quietly in Shanghai

Coffee culture rises quietly in Shanghai

In the history of more than 160 years since Shanghai opened its port, there have been some well-known old cafes. Since then, Shanghai cafes have been associated with progressive literature. After more than 80 years, coffee culture has risen again in Shanghai.

2014-05-15
Nilu Coffee surpasses Starbucks

Nilu Coffee surpasses Starbucks

Although Starbucks is sweeping the world, a small company, which competes with it in the UK, has not been defeated, but has stood out. The return on assets has surpassed Starbucks for four years in a row, the store has expanded at an average annual rate of 38%, and its share price has risen 15 times in three years. The reason is that it implements the essence of the industry excavated by Starbucks: experiential consumption. It turns out that if a small company has a thorough grasp of the industry,

2014-04-27
Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
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