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The Creative Management method of Cafe-- Cultural Marketing

The Creative Management method of Cafe-- Cultural Marketing

Culture in order to make money? When it comes to "culture", and "culture" is very difficult to price, because its cost can be more or less; in addition, it is precisely because "culture" is invisible and often runs counter to efficiency; all these make it easy to fall into the trap of culture for the sake of culture, ignoring the commercial purpose of cultural marketing (of course, if only as an individual

2014-09-03
An introduction to the Cultural and Historical reasons of American Coffee to understand the Cultural History of Coffee

An introduction to the Cultural and Historical reasons of American Coffee to understand the Cultural History of Coffee

Although Americans are world-famous for their coffee, the average amount of coffee they drink each year is less than half that of 1946, indicating that there is still a lot of room for expansion in the American coffee market. With coffee consumption on the rise again, the numbers suggest that despite appearance, the market is far from saturated, an

2016-01-05
France: unique atmosphere of taking lovers to drink coffee at Christmas

France: unique atmosphere of taking lovers to drink coffee at Christmas

France is located in the western part of the European continent and the largest country in Western Europe. China ranks in the middle of Asia and the largest country in Asia. One is a transit station for cultural exchanges in the world, and the other is an ancient cultural country with a history of 5,000 years. The two bright pearls in Eurasia and Asia minor influence the process of civilization in the world and promote the communication of information culture between the West and the East.

2014-05-27
Cultural combination of American Locomotive and Coffee

Cultural combination of American Locomotive and Coffee

The bold and innovative VICTORY Victory Motorcycle from the United States has opened a flagship store in Guangzhou, adding local cultural elements to the store style, hoping to continue Guangzhou's motorcycle culture. As General Manager Yuan Qicong said, we not only sell cars, but also provide a way of life and a place to experience motorcycle culture.

2014-06-19
Van Gogh painting derivatives trendy fashion self-portraits

Van Gogh painting derivatives trendy fashion self-portraits "implanted" coffee cups

A few days ago, the Van Gogh Art Exhibition, which is on display at the Chaotian Palace, has attracted many people to visit. Over the past half a month, nearly 50,000 people have visited the Nanjing Museum. In addition to Van Gogh's national treasure painting "the Peasant woman of the cultivated Land", a number of art derivatives brought by the Museum of Northern Brabbon in the Netherlands have also attracted the curious attention of many audiences. In developed countries in Europe and the United States, around culture

2014-04-27
French Coffee and Chinese Tea

French Coffee and Chinese Tea

France is located in the western part of the European continent and the largest country in Western Europe. China ranks in the middle of Asia and the largest country in Asia. One is a transit station for cultural exchanges in the world, and the other is an ancient cultural country with a history of 5,000 years. The two bright pearls in Eurasia and Asia minor influence the process of civilization in the world and promote the communication of information culture between the West and the East.

2014-08-12
Coffee Culture Tourism: the left Bank of Paris (1)

Coffee Culture Tourism: the left Bank of Paris (1)

The left bank (Rivedroite), at first just a geographical area, it refers to the left bank of the Seine St. Germain Street, Montparnasse Street and St. Michel Street, a cultural shrine with cafes, bookstores, galleries, gallery, museums. From the 14th century AD, the inhabitants of Xidai Island gradually expanded to both sides of the river, and since King Charles V of France

2014-05-23
On the Strategy of Coffee Operation from the Perspective of Culture

On the Strategy of Coffee Operation from the Perspective of Culture

The phenomenon of "homogenization" of urban construction is very serious, no matter where the city is almost the same buildings, the same streets, the loss of its due characteristics.

2014-06-05
The most cultural coffee shop in Shuangcheng has been established for three years and old friends experience the culture of Beijing.

The most cultural coffee shop in Shuangcheng has been established for three years and old friends experience the culture of Beijing.

In the twinkling of an eye, Shuangcheng Cafe, located in Fangjia Hutong in Beijing, has been in operation for three years. A Zhe and Ye have held various cultural and artistic activities here, including independent film screenings, lecture sharing, impromptu dramas, unplugged music performances, and so on. The cafe style of creating a cultural salon coincides with the texture and sense of time of the streets of Beijing Hutong. This is the wind that Beijing is closest to Taiwan.

2015-12-21
French Coffee and Chinese Tea Foreign Culture meets Tea

French Coffee and Chinese Tea Foreign Culture meets Tea

France is located in the western part of the European continent and the largest country in Western Europe. China ranks in the middle of Asia and the largest country in Asia. One is a transit station for cultural exchanges in the world, and the other is an ancient cultural country with a history of 5,000 years. The two bright pearls in Eurasia and Asia minor influence the process of civilization in the world and promote the communication of information culture between the West and the East.

2015-10-06
24-hour bookstore: book + coffee + cultural and creative products business model

24-hour bookstore: book + coffee + cultural and creative products business model

For readers who like to read at night, books are an integral part of their lives. The book is the night reading scene in Sanlian Taofen Bookstore. Our reporter Han Dong took photos on July 29, the national 24-hour bookstore innovation and development seminar was held in Beijing, this is the first gathering of representatives of 11 24-hour bookstores across the country. At this seminar, a 24-hour book from Beijing Sanlian Taofen

2014-08-04
Coffee life Shanghai pursues multi-cultural enjoyment of coffee

Coffee life Shanghai pursues multi-cultural enjoyment of coffee

In the history of more than 160 years since Shanghai opened its port, there have been some famous old cafes. Among them, the ruins of the public coffee cafe, located on Duolun Road, Hongkou District, is a historical landmark where Mr. Lu Xun attended the youth gathering of the left-wing Writers' Union in the late 1920s. Since then, cafes in Shanghai have been associated with progressive literature. After more than 80 years, coffee culture has sprung up again in Shanghai. Coffee

2014-12-03
Shanghai Coffee atmosphere Shanghai pursues multi-cultural enjoyment of coffee

Shanghai Coffee atmosphere Shanghai pursues multi-cultural enjoyment of coffee

In the history of more than 160 years since Shanghai opened its port, there have been some famous old cafes. Among them, the ruins of the public coffee cafe, located on Duolun Road, Hongkou District, is a historical landmark where Mr. Lu Xun attended the youth gathering of the left-wing Writers' Union in the late 1920s. Since then, cafes in Shanghai have been associated with progressive literature. After more than 80 years, coffee culture has sprung up again in Shanghai. Coffee

2015-02-05
Coffee shop knowledge: cultural background is very important, product features are more important.

Coffee shop knowledge: cultural background is very important, product features are more important.

Nowadays, the number of coffee shops in China is gradually increasing, and more and more people begin to accept and love coffee. So how to run a coffee shop? Although on the surface, there is not much difference between opening a coffee shop and opening a Chinese restaurant, in fact, there are still many differences, the biggest difference is that the coffee shop needs to have a certain cultural heritage, to be a special

2015-11-04
There is a maid coffee shop on Suzhou Cultural Monument Street.

There is a maid coffee shop on Suzhou Cultural Monument Street.

Suzhou: a more than 4000-year-old ancient city where women wander gracefully in the streets in cheongsam and listen to Kunqu Opera as a street-sweeping drool song, can also make some "inadvertent willow shade" cute blockbuster behavior.

2014-05-30
The century-old coffee shop is going out of business. Italian cultural circles unite in protest.

The century-old coffee shop is going out of business. Italian cultural circles unite in protest.

The San Marco Cafe, located in the center of the northeastern Italian border city of Trieste, has a long history and has long been a gathering place for Italian writers and writers. Zhongli Insurance, Italy's largest insurer based in Trieste, has become the owner of San Marco Cafe since Franco Filippi, the former manager of the cafe, died in December. Over the past six months, the public

2015-09-10
Coffee, cultural life, breakfast in Paris is milk coffee.

Coffee, cultural life, breakfast in Paris is milk coffee.

The large cup without a handle is full of milk coffee. If you drink slowly in a quilt on a winter morning, the body warms up and the sense of tiredness disappears. Put the French-roasted deep-fried coffee and the same amount of warm milk in two cups, one in each hand (the solidified grease film will float on the milk, be careful not to overheat the milk), and pour two cups of liquid into large cups at the same time.

2015-03-25
Illy Coffee Company's selection of Coffee beans illy's Cultural Development

Illy Coffee Company's selection of Coffee beans illy's Cultural Development

The quality assurance of illy coffee comes from the careful selection of coffee beans.

2015-12-02
Turkish coffee was selected as a non-heritage of the United Nations.

Turkish coffee was selected as a non-heritage of the United Nations.

Erqi coffee and its traditional culture were listed on the UNESCO list of intangible cultural heritage of humanity on the 5th.

2014-07-11
The cultural development of coffee the development process of coffee beans

The cultural development of coffee the development process of coffee beans

Ethiopia used to chop up coffee fruits and use oil to crush them into balls and eat them as food. This practice spread to Arabia, where coffee seeds were chopped and boiled and spiced to become Cafe ala Sultana, the earliest coffee drink in history. Turkish coffee is brewed with an utensil similar to a spoon (Ibrik), a traditional method that allows deep-roasted coffee.

2015-03-18
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