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The profit logic of coffee: selling coffee or selling lifestyle

The profit logic of coffee: selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2014-08-15
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
PID controlled

PID controlled "Open Source ESPRESSO Coffee Machine"

Two engineers, Gleb and Igor, redesigned the Espresso coffee machine. They designed an Espresso coffee machine that can achieve the effect of a high-priced coffee machine at a price of $400 and is controlled by PID.

2014-06-09
Robots can also make coffee and Chongqing Zhizhao will change the lives of you and me.

Robots can also make coffee and Chongqing Zhizhao will change the lives of you and me.

Supported by the special development of national major scientific instruments and equipment, Chongqing True Test Technology Co., Ltd. and the Engineering Research Center of the Ministry of Education of Industrial CT NDT jointly developed a new generation of ultra-micro-resolution micro-nano CT analyzer with the highest spatial resolution of 250nm. According to the R & D personnel, the core technology of the multi-function CT machine unveiled this time has its own intellectual property rights and is new.

2016-08-26
Hand net coffee roasting experience exchange hand net coffee roasting skills detailed explanation coffee roasting introduction roasting

Hand net coffee roasting experience exchange hand net coffee roasting skills detailed explanation coffee roasting introduction roasting

A few days ago saw the elephant brewing coffee experience sharing, very admire the elephant selfless sharing spirit. I agree with the elephant that coffee, especially roasting, can only be shared so that more people can like it and participate in it. After considering it for a few days, I decided to write some of my own experience of the hand net. My experience may help my friends who are new to the hand net, but there are also some that can be used.

2016-03-14
Customer experience in cafe coffee shop coffee bean coffee shop coffee customer

Customer experience in cafe coffee shop coffee bean coffee shop coffee customer

At this year's SCAA Annual Coffee Symposium of the American boutique Coffee Association, we discussed a total of three core issues: first, how ordinary consumers view their coffee experience; second, how they use their existing knowledge to evaluate coffee; and third, whether professional coffee consumption places will affect the coffee experience of ordinary consumers. The discussion at the meeting was particularly lively. Its

2016-06-14
Complete works of LOGO design of cold drink shop, ice shop and milk tea shop

Complete works of LOGO design of cold drink shop, ice shop and milk tea shop

The complete LOGO Design of Cold Beverage Shop, Ice Shop and Milk Tea Shop is one of the core contents of Beresta Entrepreneurship training course. In the Entrepreneurship training course of Chongqing Barista Barista barista training School, it involves the teaching of the entrepreneurial class of cold beverage shop, ice shop and milk tea shop, starting from the early planning and decoration design of opening a cold beverage shop, ice shop and milk tea shop.

2015-08-31
Italian Coffee Machine Home Gemilai CRM3007 Guangzhou Exhibition Commercial Grade Cooking head and handle

Italian Coffee Machine Home Gemilai CRM3007 Guangzhou Exhibition Commercial Grade Cooking head and handle

Gemilai CRM3007, which is used for home use, was married in Guangzhou in 2015. Strictly speaking, their core functions are exactly the same. 1. Removable movable water tank with a capacity of 1.7 liters. It can produce more than 16 cups in a row, making a cup for about 3 minutes, 2 minutes, less power, 1350W 3, heating milk foam for 15-20 seconds, which is due to its heating block design 4, small warm cup plate.

2016-04-08
Are there any requirements for coffee varieties when mixed with coffee beans?

Are there any requirements for coffee varieties when mixed with coffee beans?

Blending does not force the use of any coffee beans, all need to taste to achieve the appropriate effect, the blending process as mentioned above, when you can take the initiative to choose coffee beans, generally choose a strong flavor beans as the flavor core of the mix beans, with a flavor is not very strong but high sweetness beans to balance the sour taste, because better flavor means

2016-06-18
Analysis on the treatment process of coffee beans which is better by washing coffee or drying coffee

Analysis on the treatment process of coffee beans which is better by washing coffee or drying coffee

1. Peeling removes the peel and most of the flesh by mechanical or manual means. two。 Fermentation removes the mucus and film from the core by fermentation. as the length of fermentation time will affect the flavor of coffee, each manufacturer has its own fermentation time. 3. The drying method is mainly divided into natural sun drying and natural air drying. Excessive water content can easily lead to mildew and insect growth of raw coffee beans.

2015-11-04
The processing steps of raw coffee beans the processing method of raw coffee beans

The processing steps of raw coffee beans the processing method of raw coffee beans

The processing method / step of raw coffee beans peeling the peel and most of the pulp by mechanical or manual means. Fermentation removes the mucus and film from the core by fermentation. as the length of fermentation time will affect the flavor of coffee, each manufacturer has its own fermentation time. (3) the drying method is mainly divided into natural sun drying and natural air drying. Excessive water content

2016-03-28
Which can better determine the quality of coffee, raw beans or baked beans?

Which can better determine the quality of coffee, raw beans or baked beans?

Nowadays, the process of people's understanding of coffee is very interesting. most people still stay in the situation of adding sugar and milk to coffee. The most direct reason for adding sugar and milk is bitter. Coffee is bitter. Further understanding is that baristas will pull flowers so handsome, pull flowers so beautiful. (inner OS: handsome has nothing to do with whether the coffee is good or not.) it is only when we go a step further that we find that the coffee maker exercises.

2015-07-31
PID controlled

PID controlled "Open Source ESPRESSO Coffee Machine"

Engineers Gleb Polyakove and Igor Zamlinsky's new project has raised more than 300,000 yuan with the help of the KickStarter platform, far more than 16 times what they expected. Why are their products so popular? An Espresso coffee machine controlled by PID. On the fundraising page, Gleb and Igor point out that there are now two types of household Es on the market

2015-09-21
Japanese ucc coffee how to brew earbags Japanese coffee culture Taguchi coffee protection master

Japanese ucc coffee how to brew earbags Japanese coffee culture Taguchi coffee protection master

After 80 years of painstaking study of coffee. In order to offer you a cup of delicious coffee anytime and anywhere, UCC Group has made all efforts. UCC Group, which has more than 50 companies at home and abroad, not only has the core coffee business, but also actively enters the food field in order to open up a wider market.

2016-07-06
Shenzhen's second Bonbons Hello Kitty-themed Cafe opens in Coastal City

Shenzhen's second Bonbons Hello Kitty-themed Cafe opens in Coastal City

Core tip: pink patriarch Hello Kitty themed cafe Bonbons Hello Kitty Cafe is about to usher in a new store. It is reported that the store is located on the first floor of Shenzhen Coastal City, with a business area of nearly 200 square meters, and has opened recently. After COCOPark, Bonbons Hello Kitty Cafe opened its second store in Shenzhen, pink Hello Kitty themed cafe Bon.

2015-11-20
Processing methods of raw coffee beans processing methods and steps of raw coffee beans

Processing methods of raw coffee beans processing methods and steps of raw coffee beans

The processing method / step of raw coffee beans peeling the peel and most of the pulp by mechanical or manual means. Fermentation removes the mucus and film from the core by fermentation. as the length of fermentation time will affect the flavor of coffee, each manufacturer has its own fermentation time. (3) the drying method is mainly divided into natural sun drying and natural air drying. Excessive water content

2016-03-22
Gold Cup Theory golden cup

Gold Cup Theory golden cup

For coffee, things were also applicable 50 years ago, whether it was a classic, the golden cup theory golden cup or E61. The core of the golden cup theory golden cup is the best extraction degree and the best coffee concentration. The data tested in theory and practice are necessary for coffee making, otherwise each cup of coffee is full of countless variables.

2014-08-14
Selection and purchase of household small bean grinder

Selection and purchase of household small bean grinder

In addition to considering the appearance and style and workmanship, the purchase of a household small bean grinder should also focus on the quality of the inner core steel of the first bean mill, the speed of the second grinding bean, the uniformity of the third thickness, and whether the thickness of the ground coffee powder can be adjusted. It is recommended not to buy a propeller bean grinder (that is, a bean grinder with two blades driven by an electric motor). It is actually not a bean grinder, but a bean chopper. Its

2014-07-04
Hand coffee grinder Brand introduction

Hand coffee grinder Brand introduction

Because of its millstone characteristics, easy to grind uneven. It is easier to generate a lot of heat, which exacerbates the loss of coffee aroma, which also causes the coffee to be easily emitted when the hand-operated grinder is grinding. Efficiency is too low, whether you believe it or not, anyway, China Coffee Network is a letter, this is the biggest problem for China Coffee Network, if you want to make a cup of coffee, if I use 20 grams

2016-06-04
Which can better determine the quality of finished coffee beans, the level of baked beans or the quality of raw beans?

Which can better determine the quality of finished coffee beans, the level of baked beans or the quality of raw beans?

| author: egg IN Beijing, Taiwan freelance travel / gourmet talent / creative cuisine / barista now people's understanding of coffee is very interesting. In fact, most people still stay in the situation of coffee with sugar and milk. The most direct reason is bitter. Coffee is bitter. Further understanding is that baristas will pull flowers so handsome, pull flowers so beautiful. (inside

2015-12-30
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