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McDonald's Starbucks detail management creates a first-class brand

McDonald's Starbucks detail management creates a first-class brand

Building a corporate brand with rich personality is the most important thing for every enterprise, but we often fall into some misunderstandings. For example, some enterprises think that advertising can blow out a brand, but that is only the improvement of brand awareness. The value content of a brand does not depend solely on intensive advertising. Case study: the shaping of McDonald's brand comes from his pursuit of excellence.

2015-08-13
The Top Ten Coffee list in the World

The Top Ten Coffee list in the World

Super Columbia coffee ◆ origin: Colombia Colombia ◆ roasting method: City Roast ◆ characteristics: 1. Palate: good acidity and sweetness, with unique sour and mellow taste. two。 Aroma: high balance, high aroma, rich taste. 3. Vision: coffee beans with full grains and fried culture are bigger and more beautiful. Colombia is the only country with output.

2014-05-13
Processing Technology of Brazilian Coffee Raw beans semi-washing Commercial Coffee Bean Italian blending Formula

Processing Technology of Brazilian Coffee Raw beans semi-washing Commercial Coffee Bean Italian blending Formula

Boutique coffee is fresh coffee. Whether it's food or drink, of course, the fresh the better, and so is boutique coffee. High-quality coffee should keep the coffee beans fresh before making, including the preservation of baked beans, and grind the coffee beans into powder before making, which is also to retain its original and best flavor. And the way of making hand-made coffee is such a way to make high-quality coffee.

2016-06-27
Brazilian Green Coffee Processing Craft Coffee Green Coffee Merchant American Fine Coffee

Brazilian Green Coffee Processing Craft Coffee Green Coffee Merchant American Fine Coffee

The four most common treatments for Brazilian coffee are sun, desizing, half-washing and washing, with sun being the most popular. Since the harvest seasons of Cerrado Mineiro and Mogiana Paulista, Brazil's two main producing areas, are both dry seasons of the year, natural solarization is common in this area.

2016-06-24
Brazilian coffee beans processing Brazilian coffee green beans wholesale coffee beans American coffee beans

Brazilian coffee beans processing Brazilian coffee green beans wholesale coffee beans American coffee beans

The four most common treatments for Brazilian coffee are sun, desizing, half-washing and washing, with sun being the most popular. Since the harvest seasons of Cerrado Mineiro and Mogiana Paulista, Brazil's two main producing areas, are both dry seasons of the year, natural solarization is common in this area.

2016-07-08
Analysis and experiment on pressure swing extraction of Fine Coffee Technology

Analysis and experiment on pressure swing extraction of Fine Coffee Technology

We can now reflect different flavors from coffee from one place of origin through siphon, hand brewing, and even Italian style. As a barista, as long as you handle the baking degree, you can find a best fit point under different temperatures and pressures. Or, we have an extraction method to try coffee from different places. Or, it's also Italian.

2014-10-14
Brazilian coffee green beans processing technology American coffee beans honey processing commercial Brazilian beans green beans

Brazilian coffee green beans processing technology American coffee beans honey processing commercial Brazilian beans green beans

The four most common treatments for Brazilian coffee are sun, desizing, half-washing and washing, with sun being the most popular. Since the harvest seasons of Cerrado Mineiro and Mogiana Paulista, Brazil's two main producing areas, are both dry seasons of the year, natural solarization is common in this area.

2016-06-28
Common problems and solutions when making espresso

Common problems and solutions when making espresso

To make espresso coffee, first check the roasting date of the coffee beans. If more than 3 weeks, then the coffee will be greatly reduced the mellow feeling. Second, check the water flow rate. If the flow rate is too slow, the coffee will become greasy and sharp. Remember, the coarser the ground coffee, the faster the water flow; the finer the ground coffee, the slower the water flow. At the same time, you

2015-01-05
Key factors of SCAA Coffee extraction Water temperature, time and Water flow

Key factors of SCAA Coffee extraction Water temperature, time and Water flow

The three factors affecting brewing coffee are water temperature (Temperature), time (Time) and water flow (Turbulence). The water temperature, the soaking time and the strength of the stirring flow, like the thickness, will affect the extraction rate, and then affect the thickness of the coffee. Interestingly, 3T needs to be inversely proportional to the degree of roasting in order to make delicious coffee. The water temperature of brewing coffee should be related to the degree of roasting.

2015-11-10
The Myth of Fine Coffee (3)

The Myth of Fine Coffee (3)

I spent a lot of time writing words that seemed to be on other people's stations for only one purpose-coffee is not just what you think it is.] Most of the time we indulge in narcissistic delight, such as the word "boutique coffee" on the signboard. When we open the shop every day, we will involuntarily shudder that I use the best beans.

2014-09-01
A detailed introduction to common problems and solutions when making espresso

A detailed introduction to common problems and solutions when making espresso

To make espresso coffee, first check the roasting date of the coffee beans. If more than 3 weeks, then the coffee will be greatly reduced the mellow feeling. Second, check the water flow rate. If the flow rate is too slow, the coffee will become greasy and sharp. Remember, the coarser the ground coffee, the faster the water flow; the finer the ground coffee, the slower the water flow. At the same time, you

2016-01-06
About coffee roasting

About coffee roasting

Coffee roasting (coffee roasting) means that through heating raw beans, starch in raw beans is converted into sugars and acids at high temperature, substances such as cellulose will be carbonized to varying degrees, water and carbon dioxide will be volatilized, proteins will be converted into enzymes and fats, and the remaining substances will be combined to form an oil film on the surface of coffee beans, and in the process coffee acids will be formed.

2014-08-13
How to make perfect Italian concentrated Italian blended bean Italian coffee machine latte concentrated milk foam

How to make perfect Italian concentrated Italian blended bean Italian coffee machine latte concentrated milk foam

The process of making espresso in Italy is much simpler today than it used to be. Baristas can improve the quality of coffee with the help of thermostatic bean grinders, electronic scales, laser scatterers and other tools. We all know that the production of espresso in Italy is a rigorous science, but how many people can guarantee that the quality of coffee made every time is constant? I don't think the key lies in the tools you use.

2016-07-11
Introduction to the production of espresso: common problems and solutions in making espresso

Introduction to the production of espresso: common problems and solutions in making espresso

To make espresso, first, check the roasting date of the beans. If it lasts for more than three weeks, the mellowness of the coffee will be greatly reduced. Second, check the speed of the current. If the current is too slow, the coffee will become greasy and sharp. Remember, the coarser the coffee powder, the faster the water flow; the finer the grinding, the slower the flow. In the meantime, you

2015-12-19
Common problems and solutions in making espresso

Common problems and solutions in making espresso

If you work in a coffee shop, you should always be on guard against emergencies. The slightest thing can make your day very bad. This may be the general rule of the catering industry. As a barista, this little thing is likely to be a cup of coffee that failed to make, or a question asked by a customer that you can't answer. Today, let's share together

2015-03-13
Goodbye instant coffee Siemens fully automatic coffee machine EQ5 experience is coming

Goodbye instant coffee Siemens fully automatic coffee machine EQ5 experience is coming

There is nothing more pleasant than a mouthful of fragrance in the cold winter, and don't get me wrong that I'm not talking about Starbucks. Coffee has been in the public eye for some time, and compared with consumers who want to enjoy strong coffee at home / office all the time, instead of spending a lot of money to go to coffee shops to get a strong taste, automatic coffee machines have come into view. In addition to instant coffee

2015-12-03
Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Rancilio has a history dating back to the 1920s and has gradually established its industry leadership in semi-automatic and household machines through continuous innovation and development in R & D and business. The design of each machine of the company not only ensures the stability of quality and performance, but also pays great attention to the appearance design and humanization of the machine. Chinese name Lanchio

2015-12-16
Common problems in making Italian espresso the coffee machine bifurcates the flow of water

Common problems in making Italian espresso the coffee machine bifurcates the flow of water

If you work in a coffee shop, you should always be on guard against emergencies. The slightest thing can make your day very bad. This may be the general rule of the catering industry. As a barista, this little thing is likely to be a cup of coffee that failed to make, or a question asked by a customer that you can't answer. Today, let's share together

2015-10-16
Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Introduction of Italian Lanchio brand coffee machine: a brief introduction to the historical origin and development of RANCILIO

Rancilio has a history dating back to the 1920s and has gradually established its industry leadership in semi-automatic and household machines through continuous innovation and development in R & D and business. The design of each machine of the company not only ensures the stability of quality and performance, but also pays great attention to the appearance design and humanization of the machine. Chinese name Lanchio

2015-12-16
General knowledge of coffee machine basic understanding of Italian household machine

General knowledge of coffee machine basic understanding of Italian household machine

Because there is a difficulty, there are all kinds of Italian semi-automatic coffee machines on the market, and there is no way to cover all aspects. In addition, I think Xiaomi has more say in machinery, especially I am not very familiar with all kinds of domestic machines. So, let's start like this: if you're right, you spent a lot of money on Italian semi-automata, not just for a good cup of coffee.

2014-10-14
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