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New experiment on Fashion Tea: can Chinese Tea get out of the Shadow of Starbucks Coffee?

New experiment on Fashion Tea: can Chinese Tea get out of the Shadow of Starbucks Coffee?

Although tea has a profound cultural heritage, it has been suppressed by coffee with more popular temperament for a long time in the competition in the beverage market. This embarrassing situation has annoyed many tea lovers. Some tea operators have tried to change this situation with feelings, but few have successfully broken the game. When will the big tea culture countries produce Starbucks-like tea brands? In the new concept of tea

2015-12-30
Development of ILLY Coffee in China

Development of ILLY Coffee in China

Grinding illy we only need (Starbucks) 3 to 5% of the market, and that's a lot. Zhang Guojun, general manager of Italy's illy Group in China, told Global Entrepreneur. Of course, he was talking about the expectations of the illy coffee brand for the Chinese market. Don't simply treat illy and Starbucks as competitors that are completely different from the world's largest American coffee shop chain.

2016-09-20
Entrepreneurial Cafe Business Incubator + Social platform

Entrepreneurial Cafe Business Incubator + Social platform

1 venture capital reporter Yao Xuanjie recently, a small real estate company called WeWork in the United States has received widespread attention. Its business model is to rent a floor or two of an office building at a discount, divide the office space into many small pieces, and then charge membership fees to start-ups and small companies that want everyone to work next to each other every month. This year, WeWork will achieve about 150 million

2014-11-22
Whose cheese did Never Coffee move behind the 9.9 yuan boutique coffee? New information about coffee industry

Whose cheese did Never Coffee move behind the 9.9 yuan boutique coffee? New information about coffee industry

Why do I dare to do the business of 9.9 yuan coffee? Starbucks American coffee sells for 26 yuan a cup in China, $1.75 in the United States, 3 yuan a bottle of Coca-Cola in China and $1.50 in the United States. This simple price comparison illustrates two problems: 1. Starbucks can make money even if it sells 10 yuan, and it is this person in the United States.

2016-01-23
To tell you the truth, can you drink coffee or not?

To tell you the truth, can you drink coffee or not?

Drinking coffee, in the perception of most people, is a high-end behavior, all because it has appeared in our world in an expensive and mysterious image in its early years, an expensive drink that can only be ordered on the menu of western restaurants or Hong Kong-style fast food. a bitter drink that foreigners drink every day. But after all, the domestic coffee trend has only become popular in recent years, some brands of chain coffee

2015-10-16
Fine Coffee study on the amount of Coffee Powder in brewing Coffee

Fine Coffee study on the amount of Coffee Powder in brewing Coffee

In the second article, we mentioned the scraper, which allows you to control the amount of powder, but the disadvantage is that it will waste the amount of powder. In fact, it also has a limitation, if a filter bowl can hold 18g powder, the scraper can only control the amount of powder by scraping off the powder. So the upper limit of the powder bowl of 18g is only 18g. Of course, some baristas know that coffee can be made by patting a filter bowl filled with coffee powder.

2014-10-14
Why open 2 Starbucks at a distance of 200 meters? Analyze the advantages of intensive shop opening.

Why open 2 Starbucks at a distance of 200 meters? Analyze the advantages of intensive shop opening.

Guide: in the face of the three mountains of high housing rent, high employee wages and high cost of food materials, some catering operators reduce costs by reducing staff wages and reducing the quality of food materials, but these are all unfashionable games! Contributor: Ma Bo steamed stuffed bun Tang member, talent. Engaged in operation management and technical management for about 20 years. Once worked in old state-owned enterprises, large international Chinese enterprises, and global banks.

2015-12-17
Coffee Common sense Coffee grading system summarizes the selection of classification methods in various countries to determine the altitude of coffee origin

Coffee Common sense Coffee grading system summarizes the selection of classification methods in various countries to determine the altitude of coffee origin

First of all, we should know clearly that the factors that ultimately determine the flavor of coffee come from the environment of its producing area, the way of treatment and the quality of raw beans. I believe that without better raw beans, no matter how good the roaster will not bake amazing coffee. Of course, when good coffee beans are in the hands of baristas, baristas should fully understand their characteristics and then add icing on the cake.

2016-04-18
Introduction of World Fine Coffee: analysis and introduction of production problems of Yunnan Coffee and Fine Coffee

Introduction of World Fine Coffee: analysis and introduction of production problems of Yunnan Coffee and Fine Coffee

During this short two-week trip to Yunnan, although I only visited the coffee planting and processing base of Pu'er Menglian and some areas of Baoshan, I also found many problems in production and processing. Although it is inevitable to cover all of them, I still sum up these problems. I hope that more coffee lovers will pay attention to Yunnan coffee. After all, the development of Yunnan coffee not only depends on

2015-12-17
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Panoramic scan of resignation in China's first Beverage Industry

Panoramic scan of resignation in China's first Beverage Industry

At present, the society is so big to the world, I want to see it! The response to such an affectionate resignation letter is enthusiastic, and the follow-up spread out that the world is so big. I'll let you have a look! Such a mocking resignation reply. Society is so relaxed about quitting, but the resignation rate in the fast drink industry is rising sharply. According to people in the industry, the current turnover rate in the industry is as high as 150%, 200%, such a high turnover rate.

2016-06-14
Unheard of, secrets you don't know in Starbucks.

Unheard of, secrets you don't know in Starbucks.

1. Starbucks Starbucks cards do coffee shop business all over the world. in fact, there are two best ones, one is Starbucks Coffee and the other is COSTA Coffee. They are like KFC and McDonald's in the fast food world, usually not far away from each other. One day, Starbucks Coffee found that business was getting worse and worse recently, while the business of COSTA Coffee did not decline.

2015-11-30
Chongqing first Campus Coffee chain: the Choice of

Chongqing first Campus Coffee chain: the Choice of "Bean Sprout"

Three years ago, Xu Tao and his three entrepreneurial partners were sophomores at Chongqing Southwest University of political Science and Law, and four energetic young people nurtured the first bean sprout cafe with strong idealism. To the surprise of the friends, this weak campus cafe can grow rapidly and occupy colleges and universities in Chongqing gracefully at the rate of an average of one branch a year.

2015-10-28
Powder quantity control (supplement) and pressing powder

Powder quantity control (supplement) and pressing powder

Mentioned scraper, it allows you to control the amount of powder, but the disadvantage is that it will waste the amount of powder. Mentioned scraper, it allows you to control the amount of powder, but the disadvantage is that it will waste the amount of powder. In fact, it also has a limitation, if a filter bowl can hold 18g powder, the scraper can only control the amount of powder by scraping off the powder. So the upper limit of the powder bowl of 18g is only 18g. Of course, some coffee

2014-09-13
Coffee brewing method powder quantity control (supplement) and the standard of pressing powder to make Italian coffee

Coffee brewing method powder quantity control (supplement) and the standard of pressing powder to make Italian coffee

Mentioned scraper, it allows you to control the amount of powder, but the disadvantage is that it will waste the amount of powder. Mentioned scraper, it allows you to control the amount of powder, but the disadvantage is that it will waste the amount of powder. In fact, it also has a limitation, if a filter bowl can hold 18g powder, the scraper can only control the amount of powder by scraping off the powder. So the upper limit of the powder bowl of 18g is only 18g. Of course, some coffee

2016-01-08
SCAA Coffee Cup Evaluation system of American Fine Coffee Association

SCAA Coffee Cup Evaluation system of American Fine Coffee Association

As one of the most authoritative professional coffee institutions in the world, the professional coffee cup evaluation system established by SCAA is used as a collection of methods, processes and standards for coffee quality evaluation. Although most cafes in China are not suitable to use this method for cup evaluation, some methods and details in the process may be helpful for us to understand the taste of coffee.

2014-06-27
SCAA professional coffee cup evaluation system of American boutique coffee association

SCAA professional coffee cup evaluation system of American boutique coffee association

As one of the most authoritative professional coffee institutions in the world, the professional coffee cup evaluation system established by SCAA is used as a collection of methods, processes and standards for coffee quality evaluation. Although most cafes in China are not suitable to use this method for cup evaluation, some methods and details in the process may be helpful for us to understand the taste of coffee.

2014-09-11
Introduction to the production of Coffee Flavor Wheel Coffee in SCAA Professional Coffee Cup Evaluation system of American Fine Coffee Association

Introduction to the production of Coffee Flavor Wheel Coffee in SCAA Professional Coffee Cup Evaluation system of American Fine Coffee Association

As one of the most authoritative professional coffee institutions in the world, the professional coffee cup evaluation system established by SCAA is used as a collection of methods, processes and standards for coffee quality evaluation. Although most cafes in China are not suitable to use this method for cup evaluation, some methods and details in the process may be helpful for us to understand the taste of coffee.

2016-01-16
The deputy mayor resigned and opened a cafe. It's too late to start a business.

The deputy mayor resigned and opened a cafe. It's too late to start a business.

1 Gu Jianwei is organizing a salon at 3W Cafe. Xie Feijun Photographe 1 Cafe Interior Scene. Provided by Gu Jianwei Our reporter Xie Feijun October 25, Wuxi 3W Cafe officially opened on the 6th day. Because a deputy district chief resigned to open this coffee shop, a hundred people have the same question in their hearts: Why? Gu Jianwei is a native of Wuxi. For the first 40 years of his life, one

2015-10-26
The management of cafes

The management of cafes

Many cafes in China, it can be said that most cafes are basically equipped with baristas and waiters, according to the size of the store area and the number of seats to be equipped with the number of people of various types of work. Some cafes need a dessert chef for dessert; some cafes need a chef for light meals; and some cafes need a bartender for cocktails. No matter who you are

2016-05-30
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